Heather Sutcliffe Email and Phone Number
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Heather Sutcliffe personal email
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I have been accused of being the “girl who kicked the hornet’s nest”, but always with class and a smile. With over 20 years of strategic Marketing and content development experience, I know there is more than one solution to everything, so when faced with adversity I always find the finish line. The only child in me forged an entrepreneurial spirit and huge sense of trust in myself which gives me a vast capability to take ownership. The many hats I have worn exemplify the fact that I am both a strategist and trusted executioner. My specialties include: • Integrated Marketing Strategy and Execution• Communication Strategy and Execution (B2B and DTC)• Project Management (Product Launches, Entry to Digital, Rebranding, Infrastructure Builds)• Content Strategy, Creation and Curation• Event Planning and Orchestration• Creative Problem Management and Resolution• Forging Strong, Productive Relationships• Leading Cross Channel/Team Collaboration• Delivering Business Growth and Idea Generation• Establish Standards for Reporting and Measurement• Improving the Customer Experience• Editing and Writing I pride myself on having vision to see what is possible coupled with a strong drive to make it happen. Whether leading a project at work or helping my sons achieve something new, I am motivated to deliver an end result with a high standard of excellence.I feel empowered right now: My professional and personal experiences have shaped my calm, focused attitude where I add value to anything I do. If I haven’t done it before, I will figure it out while finding humor and fun along the way.I love making connections over a multitude of topics: The Red Sox (or '86 Mets!), tiny homes and flipping houses, inspirational true stories and autobiographies, what we have learned through experiences, health and wellness, Seinfeld, and hearing your story.
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Vice President, Digital MarketingCitizens Bank Aug 2016 - PresentProvidence, Rhode Island, Us• Bring together digital channel experts to deliver cohesive, omni-channel digital campaigns• Manage launch, including measurement metrics, of digital content marketing hubs for multiple products• Lead and empower cross functional teams to plan and execute digital projects• Facilitate and communicate to reduce silos and foster alignment • Center of knowledge for key digital projects that will deliver business growth• Build project tracking capability for digital requests• Partner and align with Creative Services team to prioritize and track digital projects
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Vice President, Product Marketing StrategyCitizens Bank 2010 - Aug 2016Providence, Rhode Island, Us• Develop and implement omnichannel product marketing strategies to drive student loan volume• Increase loan volume by over 30% YoY• Establish and track key performance indicators (KPIs) to measure and ensure success• Spearhead customer research/insights to identify actionable customer experience improvements• Lead strategic projects to increase product awareness, visibility, and education with target audiences• Manage cross functional teams to drive alignment of goals and to exceed set KPIs• Monitor and analyze competition across channels (including social listening) to fully understand share of voice and market penetration• Subject matter expert in student lending• Led innovation sessions to generate and drive ideas for new business growth
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Vice President, Director Of Marketing CommunicationsCitizens Bank 2005 - 2010Providence, Rhode Island, UsOversight for all marketing and communication for the Student Lending division, including:• Managed a team of 3 Marketing Specialists• Ongoing oversight of collateral materials, trade show exhibits, and quarterly B2B newsletter• Managed multiple vendors to produce collateral materials for clients• Managed a team of 3 that responded to 300 RFPs annually to retain or grow client base• Built digital foundation (SEM, SEO) necessary for long term growth including production of 100+ pages of content
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Assistant Vice President, Director Of Marketing CommunicationsCitizens Bank 2002 - 2005Providence, Rhode Island, Us• Organized Advisory Board to generate customer insights and hone strategic direction• Managed branding, materials and engagement for trade shows nationally• Created and produced all client communication for two brands nationally• Created and produced a quarterly B2B newsletter• Planned and managed memorable client events• Managed multiple third party vendor relationships
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Officer, Marketing ManagerCitizens Bank Feb 2000 - 2002Providence, Rhode Island, Us• Defined and built Marketing's role for Student Lending• Responsible for branding and exhibit materials at industry trade shows in 4 states• Designed, created and produced all client communications
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Marketing SpecialistKeybank Sep 1995 - Jan 2000Cleveland , Ohio, UsWith Key Education Resources (July 1997 - February 2000):• Managed customer retention strategies• Developed innovative campaigns to improve client recognition of our products and services• Managed sales support related projects• Coordinated our presence at industry trade showsWith Commercial Lending Team (September 1995 - July 1997) | Cleveland, OH• Reviewed commercial loan documents• Supported re-branding from Society Bank to KeyBank• Prepared training materials for retail teams -
Program Coordinator, Department Of SociologyBoston University Jan 1994 - Aug 1995• Liaison between Sociology Department and Admissions• Developed database for Graduate Admissions applicants• Managed application review process and necessary communication• Earned M.S. while working full-time
Heather Sutcliffe Skills
Heather Sutcliffe Education Details
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Boston UniversityMass Communication -
Bentley UniversityMarketing
Frequently Asked Questions about Heather Sutcliffe
What company does Heather Sutcliffe work for?
Heather Sutcliffe works for Citizens Bank
What is Heather Sutcliffe's role at the current company?
Heather Sutcliffe's current role is Vice President, Digital Marketing at Citizens Bank.
What is Heather Sutcliffe's email address?
Heather Sutcliffe's email address is su****@****ast.net
What is Heather Sutcliffe's direct phone number?
Heather Sutcliffe's direct phone number is +161573*****
What schools did Heather Sutcliffe attend?
Heather Sutcliffe attended Boston University, Bentley University.
What skills is Heather Sutcliffe known for?
Heather Sutcliffe has skills like Marketing Strategy, Customer Service, Banking, Sales, Marketing, Management, Public Speaking, Marketing Communications, Project Management, Content Strategy, Strategic Planning, Social Media.
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