Heather Taylor Email & Phone Number

Perth, Wa, Au

Perth, Australia

I am responsible for:- the implementation and management of the Group digital marketing strategy- management of the Group's digital position, including websites, social media and loyalty club programs- EDM acquisition, nursery and retention programs- achieving budget across the Group online and direct sales channels

Perth, Australia

I am responsible for ensuring brand identity and consistency are maintained across every brand within the Fogarty Wine Group. I ensure that FWG brands are effectively promoted and supported at every level in the sales and marketing chain and across all sales channels including direct sales and online sales. I work to continually enhance the image and reputation of all FWG brands via effective communication and appropriate promotional material.

Perth, Australia

Bracknell

- Delivered sales budgets for each website by optimising site performance through deep understanding of insight, analysis, optimisation tools, metrics & best practice for testing & refining website performance- Collaborated with key stakeholders to devise, implement and communicate the vision, strategy & budget for each website, informed by the range direction, wine & spirits industry trends, market innovation, best practice & Waitrose brand aims- Created & implemented clearly defined content plans, trading plans & web selling initiatives based on the strategy to optimise customer experience & deliver commercial goals of building basket value, increasing conversion & securing customer frequency- Provided regular commercial performance reviews to all senior stakeholders, combined with continuous range assessments to maximise sales, availability & customer satisfaction- Built & developed a high performing & highly motivated content & merchandising team, maximising expertise to support new initiatives, understand the market, analyse performance & drive continuous improvement

Bracknell, Uk

- Worked with the Project teams to devise the content strategy, lead the build and oversee successful launches of the Waitrose Kitchen, Waitrose Florist & Waitrose Gifts websites- Devised the content strategy, led the build & facilitated the successful launch of the Waitrose Cellar website

Bracknell, Uk

St Albans, United Kingdom

- Responsible for defining retail strategy & price architecture for both in-store and on-premise customers- Sourced & maintained a comprehensive & innovative range of wines, spirits & ales to fit the strategy, which was constantly reviewed to reflect margin targets, market trends & competitor activity- Delivered average YoY turnover growth of 25% for FY0607-FY0809- Negotiated exclusive parcels and pricing with suppliers for the Cellar Door Wine Club - Delivered on-premise staff training and in-store customer tasting programmes - Managed customer communications, including weekly email (4k base) and monthly direct mail (1k base)- Managed content & merchandising of cellardoorwines.co.uk- Won the 2012 Drinks Retailing Awards Independent Retailer of the Year for Cellar Door Wines after submitting a written entry and hosting a visit from the judges - Completed Wines & Spirits Education Trust Level 5 Honours Diploma in Wines & Spirits (pass with distinction)- Promoted from Retail Manager in 2006

St Albans, United Kingdom

Bachelor Of Arts Ba(Hons), Leisure Management

Education record