At the Better Business Bureau (BBB), we know that reputation is a brand’s most valuable asset – and that trust is the catalyst for sustainable growth. Every day, we are inspired by a mission rooted in trust, transparency and integrity as we cultivate a marketplace where businesses thrive and consumers have the resources to make educated, informed decisions. Driven by a team of amazingly talented individuals, we are shaping an environment in which data-driven insights and innovation are fostering a trusted hub where ethical business practices reign, role models are celebrated, and businesses and consumers make genuine connections. By fostering a culture of collaboration and support, we create an environment where teams flourish and remarkable achievements are realized.As the Chief Operating Officer of the BBB Great West + Pacific, I am profoundly committed to empowering others and harnessing the power of possibility to drive transformational change. I’m forever exploring new gateways to grow as a leader and believe kindness is one of the greatest gifts we can give one another. My passion lies in exploring new gateways to grow as a leader and leveraging digital transformation, particularly the potential of AI, to revolutionize our practices.We lean into the extraordinary at BBBGW+P. We believe in pushing boundaries and are constantly finding innovative ways to empower businesses, enlighten consumers and champion a culture of trust in which ethical practices and growth go hand in hand.As we continually refine our processes, embrace new technologies and enable our team to excel, I envision a future where BBB is hailed as a catalyst for positive change and a champion of ethical business behavior. I’m firmly convinced that by nurturing a culture of integrity and transparency, we can have a positive impact on the world around us.Join us on this transformative journey as we further shape a marketplace rooted in trust. Together, we can forge a future where trust is the pillar of every business-consumer relationship.