Heather Ross Email & Phone Number

Lexington, Ky, Us

Nashville, Tennessee, United States

SUMMARY: Create and manage strategic marketing plans for 25 live and digital events annually. Oversee the work of a creative team and streamline cross-team communication to create digital, print, video, and audio marketing assets that meet the creative brief and intended strategic purpose.DETAILS:+ Create strategic marketing plans for 25+ live and digital events per year.+ Oversee the work of a creative team executing digital, print, video, and audio marketing assets.+… Show more SUMMARY: Create and manage strategic marketing plans for 25 live and digital events annually. Oversee the work of a creative team and streamline cross-team communication to create digital, print, video, and audio marketing assets that meet the creative brief and intended strategic purpose.DETAILS:+ Create strategic marketing plans for 25+ live and digital events per year.+ Oversee the work of a creative team executing digital, print, video, and audio marketing assets.+ Manage project details and logistics to ensure on time delivery of assets that meet the creative brief and intended strategic purpose.+ Synthesize data to analyze the ROI of marketing actions and enhance future plans.+ Prepare reports to share successes of past marketing actions and future opportunities for improvement. + Work with a team to produce content marketing in blogs, podcasts, and magazines. Show less

Greater Nashville Area, Tn

SUMMARY: Built and executed a strategic marketing and communication plan from the ground up. Created plans and processes that guided the organization through a period of significant growth and increased revenue, constituent retention, and reach.DETAILS:+ Directed development and marketing for 501(c)3 organization to raise $1.2 million annually.+ Increased revenue by 25% within one fiscal year.+ Created and implemented annual fundraising campaigns, consistently evaluating… Show more SUMMARY: Built and executed a strategic marketing and communication plan from the ground up. Created plans and processes that guided the organization through a period of significant growth and increased revenue, constituent retention, and reach.DETAILS:+ Directed development and marketing for 501(c)3 organization to raise $1.2 million annually.+ Increased revenue by 25% within one fiscal year.+ Created and implemented annual fundraising campaigns, consistently evaluating campaigns to increase revenue/reach and creating new campaigns as needed.+ Planned and executed two fundraising events per year, including managing all event logistics, promotion, volunteer recruitment and coordination, and overseeing design work.+ Directed the grants process, including maintaining a calendar of deadlines, prospecting new sources, making initial contacts, drafting letters of interest and proposals, coordinating meetings with foundation staff, and preparing reports.+ Increased annual grant funding by five times within two fiscal years.+ Concepted and created print and digital donor relations and marketing materials.+ Increased and regulated donor communication, including creating, streamlining, and executing donor thank you process; creating quarterly printed newsletters; regulating email newsletters; and increasing personal contact with major donors.+ More than doubled email newsletter subscribers within two years.+ Managed web and social media presence.+ Grew social media followers by 40% (Facebook) and 125% (Instagram) within two years.+ Managed marketing/development budget expenses and track metrics related to revenue goals.+ Developed and oversaw plan to maintain and cultivate relationships with major donors.+ Created and maintained system for tracking program data in order to develop a data-based approach to funding appeals.+ Implemented task management system organization-wide to increase efficiency and improve communication. Show less

Nashville, Tennessee

SUMMARY: Coordinated email marketing, blog content calendar, radio advertising, and social media advertising. Gained a wide range of experience in marketing disciplines while learning from seasoned marketing experts.DETAILS:+ Managed marketing email strategy for approximately 20 events and 12 products per year.+ Coordinated the sending of weekly e-newsletters and regular marketing emails for products and events, tracking success in order to continually improve email marketing… Show more SUMMARY: Coordinated email marketing, blog content calendar, radio advertising, and social media advertising. Gained a wide range of experience in marketing disciplines while learning from seasoned marketing experts.DETAILS:+ Managed marketing email strategy for approximately 20 events and 12 products per year.+ Coordinated the sending of weekly e-newsletters and regular marketing emails for products and events, tracking success in order to continually improve email marketing techniques.+ Worked on a team to increase newsletter subscribers by 55% within one year.+ Researched and compiled relevant content to feature in weekly e-newsletter.+ Gained proficiency in HTML to code all marketing emails.+ Wrote subject lines and body copy for weekly e-newsletters for Lifeway Women and monthly e-newsletters for Lifeway Men.+ Managed social media advertising, including writing copy, creating schedules, measuring success and re-evaluating based on performance.+ Increased relevance score of Facebook advertisements through image and copy optimization.+ Managed weekly giveaways via Lifeway Women blog, including writing blog posts, monitoring entries, and following up with winners.+ Planned relevant, meaningful content in a team.+ Edited marketing materials for grammar, punctuation, spelling, and design.+ Regularly contribute to LifeWay Women blog.+ Managed relationships with radio stations to advertise for approximately 15 events per year throughout the country.+ Negotiated contracts, resulting in saving $2000 in advertising per event, on average. Show less

Nashville, Tn

SUMMARY: Initiated outbound, consultative calls to customers, resulting in a 20% increase in product sales.DETAILS:+ Initiated outbound, consultative calls to customers regarding ordering materials, upcoming events, and new resources.+ Increased product sales by 20% through calling campaign.+ Utilized interpersonal communication skills to ensure good rapport with all callers and positive representation of organization.+ Created and maintained customer information… Show more SUMMARY: Initiated outbound, consultative calls to customers, resulting in a 20% increase in product sales.DETAILS:+ Initiated outbound, consultative calls to customers regarding ordering materials, upcoming events, and new resources.+ Increased product sales by 20% through calling campaign.+ Utilized interpersonal communication skills to ensure good rapport with all callers and positive representation of organization.+ Created and maintained customer information databases.+ Assisted with administrative duties as needed, including editing marketing pieces, organizing office supplies, and assisting with mailings. Show less

Nashville, Tn

+ Researched, wrote, and edited copy for marketing materials, blogs, and press releases.+ Proofread large volumes of copy for readability, grammar, punctuation, spelling, design, and consistency, ensuring high attention to detail.+ Exceeded fundraising expectations by 33% through the coordination of summer event marketing efforts.+ Regularly contributed to Blood:Water blog, including adapting existing content for use on the web.+ Launched college initiative marketing strategy… Show more + Researched, wrote, and edited copy for marketing materials, blogs, and press releases.+ Proofread large volumes of copy for readability, grammar, punctuation, spelling, design, and consistency, ensuring high attention to detail.+ Exceeded fundraising expectations by 33% through the coordination of summer event marketing efforts.+ Regularly contributed to Blood:Water blog, including adapting existing content for use on the web.+ Launched college initiative marketing strategy, including writing press releases, building fundraising webpages, and writing scripts for launch video.+ Adapted tone in order to ghost write for co-founder in print and digital marketing.+ Improved donor relations through writing thank you notes.+ Performed administrative duties as needed to provide support to marketing department.+ Demonstrated ability to work independently and take initiative in all projects. Show less

Federal Way, Wa

+ Wrote and edited copy for marketing materials, the web, and marketing emails aimed at corporate donors.+ Identified need for and pioneered new set of marketing materials.+ Wrote reports detailing impact of corporation’s donations.+ Ghost wrote for President and CEO.+ Maintained electronic communication with World Vision contacts at various companies.+ Wrote manual for new ordering system.+ Compiled Corporate FAQ webpage content.+ Created partnership… Show more + Wrote and edited copy for marketing materials, the web, and marketing emails aimed at corporate donors.+ Identified need for and pioneered new set of marketing materials.+ Wrote reports detailing impact of corporation’s donations.+ Ghost wrote for President and CEO.+ Maintained electronic communication with World Vision contacts at various companies.+ Wrote manual for new ordering system.+ Compiled Corporate FAQ webpage content.+ Created partnership appreciation video script. Show less

Spring Arbor, Mi

+ Developed, promoted, and implemented weekly campus events, managing all event logistics.+ Assisted in implementation of social media event promotion.+ Wrote marketing emails to promote events and recruit student volunteers.+ Formed standing internal partnership with campus sports teams.+ Managed and maintained relationships with existing internal and external partnerships.+ Pioneered volunteer appreciation system, increasing recurring volunteerism.+ Scheduled and led… Show more + Developed, promoted, and implemented weekly campus events, managing all event logistics.+ Assisted in implementation of social media event promotion.+ Wrote marketing emails to promote events and recruit student volunteers.+ Formed standing internal partnership with campus sports teams.+ Managed and maintained relationships with existing internal and external partnerships.+ Pioneered volunteer appreciation system, increasing recurring volunteerism.+ Scheduled and led weekly staff meetings, preparing reports and agendas as necessary.+ Effectively retained attention to detail and utilized time management skills while planning multiple events simultaneously.+ Recruited, coordinated, trained, and supervised student volunteers as needed for each event.+ Served as point-of-contact for all student inquiries regarding events and volunteer opportunities.+ Remained positive and flexible amidst stress and chaotic situations. Show less