Heather Wasserlein Email & Phone Number

Palo Alto, CA, US

Apporto is the leading virtual computer lab in higher education. We enable 50,000+ students to learn remotely at 150 colleges and universities. Flagship customers include UCLA, Princeton, and Emory University. I've led product management during a period of rapid growth, scaling revenue 5200% in three years. Delivered next generation features including a.

Brookfield, Wisc., US

First Data is a leading global payment processing company with flagship customers like Walmart and Coca Cola. Recruited into the newly-formed Data & Analytics organization to create a Merchant Analytics offering. Wide range of responsibilities including small business marketing, 3rd party vendor and partner evaluation, go to market support, mobile app.

Mountain View, California, US

• Data-driven New Business Initiatives
• Led applications strategy for Intuit's Commerce Graph, a network connecting small businesses, vendors, customers, and consumers. Launched first product to leverage the graph, a targeting tool for Demandforce, improving.
• Partnered with Data Science to introduce Text Analytics via unsupervised machine learning. Enabled detection of emerging issues up to a week earlier than was previously possible. Provided insight to support queries.
• Drove lean experiments in offers and recommendations across 5 business units, leveraging financial data and predictive modeling. Grew cross-sell conversion up to a factor of five. Contributed to spinoff project.
• Partnered with Mint.com, Intuit Online Banking, and Cardlytics on transaction-based offer targeting. Enabled offer matching on 20% more transactions. Contributed to enhancements in categorization of financial.
• Engaged Privacy team in assessing data use in a variety of new business initiatives. Provided input on internal process for evaluating data use cases relative to privacy guidelines.

Sunnyvale, CA, US

• Display Advertising Exchange
• Led end-to-end development of a set of products, reports, and processes for publisher review, enabling category-based targeting and filtering in Yahoo!’s new display advertising exchange. Collaborated with.
• Partnered with Yahoo! Data Science to leverage highly scalable crawling and document classification technology. Contributed to development of supervised machine learning classifiers.
• Drove design initiative for content review interface, collaborating with User Experience, Designers, and User Research. Engaged end users throughout the process and in usability studies.
• Partnered with Right Media, Y! Ad Network, and Blue Lithium to leverage best practices in ad network quality management.
• Partnered with financial engineers to define trust metrics, facilitating partnerships across the ad exchange.

• e-Commerce, Personalization, Marketing technologies, and Web Analytics
• Key contributor to first ever personalization of the Travelocity home page. Defined technical specifications and partnered cross-functionally with marketing, data warehousing, engineering, and science. Leveraged.
• Implemented Web Analytics (Omniture, Visual Sciences) and A/B testing, providing real time insight to web site performance and ROI insight for $30M in marketing spend.
• Led redesign for site search and results ranking, improving usability and enabling in-line merchandising.
• Designed solution to improve site visitor tracking, doubling marketing reach for targeted campaigns.
• Contributed to strategic architecture for marketing platform to serve email, search, display, and in-product merchandising. Invited to participate in working team with VP Development and Chief Architect.

Scottsdale, Arizona, US

• i2 Technologies is the company that enabled Dell Computers to optimize their supply chain. My experience spanned a variety of products in the areas of Supply Chain Management, Factory Planning, Demand Planning.
• Solution Architect for two successful new product Factory Planning implementations at Consumer Products client sites.
• Product Marketing for Merchandising and Demand Planning software. Conducted competitive analysis and market research. Defined strategic positioning and developed marketing collateral, demos and training materials.
• Collaborated with Walmart merchandising expert on technical specifications and UI design for an allocation planning tool.
• Identified requirements to adapt an existing Factory Planning solution to the Consumer Electronics industry.
• Supported Technical Sales in over 30 sales initiatives contributing to $7.5 million in direct and up-sell revenue. Created customized demos, supported RFP process, and provided product domain expertise.

Ms, Mechanical Engineering

Bs, Mechanical Engineering

Bs, Economics