Apporto is the leading virtual computer lab in higher education. We enable 50,000+ students to learn remotely at 150 colleges and universities. Flagship customers include UCLA, Princeton, and Emory University. I've led product management during a period of rapid growth, scaling revenue 5200% in three years. Delivered next generation features including a virtual classroom, messenger, voice calling, extended compute, server management, and an LTI integration. Meet our team at EDUCAUSE 2020 and learn why so many universities use our service!

First Data is a leading global payment processing company with flagship customers like Walmart and Coca Cola. Recruited into the newly-formed Data & Analytics organization to create a Merchant Analytics offering. Wide range of responsibilities including small business marketing, 3rd party vendor and partner evaluation, go to market support, mobile app design, product analytics, and customer outreach.

Data-driven New Business Initiatives• Led applications strategy for Intuit's Commerce Graph, a network connecting small businesses, vendors, customers, and consumers. Launched first product to leverage the graph, a targeting tool for Demandforce, improving sales efficiency three-fold and contributing to $12M in revenue. Contributed to spinoff projects in payments, shared economies, and business ratings.• Partnered with Data Science to introduce Text Analytics via unsupervised machine learning. Enabled detection of emerging issues up to a week earlier than was previously possible. Provided insight to support queries from 20 million TurboTax customers. Scaled analysis to 30 million text strings, reduced SLA from 2 days to less than 2 hours, and grew adoption to over 50 users. Contributed to $27M in revenue. Currently moving to Hadoop.• Drove lean experiments in offers and recommendations across 5 business units, leveraging financial data and predictive modeling. Grew cross-sell conversion up to a factor of five. Contributed to spinoff project leveraging financial profiles for small business recommendations in QuickBooks.• Partnered with Mint.com, Intuit Online Banking, and Cardlytics on transaction-based offer targeting. Enabled offer matching on 20% more transactions. Contributed to enhancements in categorization of financial transactions.• Engaged Privacy team in assessing data use in a variety of new business initiatives. Provided input on internal process for evaluating data use cases relative to privacy guidelines.• Co-led Intuit’s first ever Data Jam, achieving record participation for a new event of this kind. Drew participation of 100+ data enthusiasts, resulting in 4 funded projects. Led a Data Science & Analytics Hack Day, leading to 2 new projects. • Coordinated Product Strategy brown bags, led definition of Data Product Management mission statement, created standardized roadmaps, and initiated use of Agile tools and processes.

Display Advertising Exchange• Led end-to-end development of a set of products, reports, and processes for publisher review, enabling category-based targeting and filtering in Yahoo!’s new display advertising exchange. Collaborated with cross-functional team of 25+ people.• Partnered with Yahoo! Data Science to leverage highly scalable crawling and document classification technology. Contributed to development of supervised machine learning classifiers.• Drove design initiative for content review interface, collaborating with User Experience, Designers, and User Research. Engaged end users throughout the process and in usability studies.• Partnered with Right Media, Y! Ad Network, and Blue Lithium to leverage best practices in ad network quality management.• Partnered with financial engineers to define trust metrics, facilitating partnerships across the ad exchange.• Engaged with legal and privacy teams to define and implement guidelines for acceptable content in the U.S. and internationally.• Created business cases, negotiated resourcing, and coordinated change requests with executive leadership.

e-Commerce, Personalization, Marketing technologies, and Web Analytics• Key contributor to first ever personalization of the Travelocity home page. Defined technical specifications and partnered cross-functionally with marketing, data warehousing, engineering, and science. Leveraged historical data via Teradata CRM to serve behaviorally targeted, rich media offers with real time pricing.• Implemented Web Analytics (Omniture, Visual Sciences) and A/B testing, providing real time insight to web site performance and ROI insight for $30M in marketing spend.• Led redesign for site search and results ranking, improving usability and enabling in-line merchandising.• Designed solution to improve site visitor tracking, doubling marketing reach for targeted campaigns.• Contributed to strategic architecture for marketing platform to serve email, search, display, and in-product merchandising. Invited to participate in working team with VP Development and Chief Architect.

i2 Technologies is the company that enabled Dell Computers to optimize their supply chain. My experience spanned a variety of products in the areas of Supply Chain Management, Factory Planning, Demand Planning, Merchandising, and Pricing.• Solution Architect for two successful new product Factory Planning implementations at Consumer Products client sites.• Product Marketing for Merchandising and Demand Planning software. Conducted competitive analysis and market research. Defined strategic positioning and developed marketing collateral, demos and training materials. • Collaborated with Walmart merchandising expert on technical specifications and UI design for an allocation planning tool. • Identified requirements to adapt an existing Factory Planning solution to the Consumer Electronics industry.• Supported Technical Sales in over 30 sales initiatives contributing to $7.5 million in direct and up-sell revenue. Created customized demos, supported RFP process, and provided product domain expertise.• Created training materials and ran training sessions both internally and for customers.