Heather Weimer Email & Phone Number

Jersey City

Lead strategy, planning and execution for the design, development, deployment and performance management of global digital properties including externally facing websites, campaign pages, internally used portals and digital platforms.Drive website and campaign strategy to increase traffic and improve lead gen efforts.Partner with external agencies and internal teams to develop and implement digital marketing roadmap, including customer journeys, growth strategies, SEO strategy, and an operational framework. Implement user experience, customer journey mapping and SEO strategy for internal and external properties.Apply brand guidelines across all digital channels.Conduct comprehensive competitor analysis and external benchmarking to optimize digital experience and stay on top of best practices.Monitor digital platform performance and continuously identifiy how to refine and optimize the user experience.Implement digital content management systems, governance and maintenance.Manage subscription services to maximize customer prospecting, satisfaction and needs.Data and reporting - distribution to key stakeholders and groups.Work cross-functionally with vendors and other groups such as marketing operations, business intelligence, product marketing, sales, and sales management to develop and implement lead generation campaigns and programs.

Jersey City, Nj

Implemented integrated marketing campaigns and directed in-house team on UX, creative and development of digital assets for targeting advisors on social media, search, and e-mail to engage with high value tasks on microsites, and measuring results against industry benchmarks and KPIs.Instrumental in developing and managing an in-house digital team to be a center of excellence in designing, developing and managing websites, social media, e-mail, advertising, and search engine marketing. Managed user interface design, user experience, publishing on platforms, and analytics.Led in-house digital team, brand guidelines, and digital creative execution for marketing materials and advertising. Provided leadership, inspiration, guidance, support and direction. Implemented and maintained automation platforms (Exact Target and Eloqua).Assembled and led a marketing automation team to manage and execute marketing campaigns, subscription center, A/B testing, prepare performance analysis reports, and make recommendations based on data and best practices.Utilize user behavior data to develop creative strategy and KPI’s, ultimately optimizing engagement.Coordinate multiple projects in a fast paced environment - applying project management skills to meet deadlines and objectives.Create technical requirements and specifications with marketing and IT departments, to effectively navigate. negotiate and communicate cross functionally.Impart and enforce company brand by establishing design and UX consistency across customer touch points, leading to a uniform application of the brand standards.

Parsippany, Nj

Built and managed a new digital creative team that supported web and digital projects for the mutual fund business. New capabilities included additional digital design support, mobile, video, animation and front end development. The group expanded its web capabilities to service the retail, institutional, and retirement lines of the investments business.Managed in-house creative team - providing leadership, inspiration, guidance, support and creative direction.Collaborated with internal clients to deliver creative digital solutions that aligned with business initiatives. Led the redesign and production of web sites to update technology to align with business strategies.

Parsippany, Nj

Developed design strategy for external websites and digital initiatives including branding, graphic user interface, and content.Collaborated with marketing managers and internal clients to assess business needs and deliver creative results that exceeded expectations.

Somerville, Nj

Designed and developed intranets, websites, corporate identity systems and printed materials Fortune 500 companiesDeveloped successful company-wide GUI standards to ensure cross-browser compatibilityPresented designs to clients to assist them in visualizing the end product

Bachelor Of Science (Bs), Art, Design And Interactive Multimedia

Mini Mba Digital Marketing, Marketing

Ux Design, Web Page, Digital/Multimedia And Information Resources Design