Heather Fox Email & Phone Number

Cupertino, California, US

• Transitioned into Apple’s Marketing Organization as a direct report to the Global Creative Director — leading creative development and heightening brand design for Beats across all touchpoints, including 360 marketing.
• Supervise local & remote design teams, agencies, R&D partners, and China-based manufacturers — driving priority initiatives, including implementation of a plastic-free packaging roadmap using responsible sourcing.
• Key creative resource for an expansive project portfolio — leading concept ideation, defining audience-specific journeys, generating brand style guides, overseeing 3D rendering of new products, architecting custom.

Cupertino, California, US

• Hand-picked by EVP, Product for a newly-created design leadership role — serving as evangelist for the consumer, thought leader for the brand, and C-suite partner influencing the direction of the business.
• Re-centered design around user research & data analytics — seeding UX & segmentation into company culture to solidify audience personas, identify opportunities for brand collaborations, strengthen products & line.
• As design team lead, architected an atmosphere of creativity & seamless collaboration between internal teams & overseas vendors — connecting stakeholders early on to solidify strategic direction while positioning the.

Cupertino, California, US

• Recruited into the premium headphone manufacturer during its acquisition by Apple to direct brand development, packaging innovation, and out-of-box experience for its breakout products.
• In 2016, led post-merger brand audit and rebrand initiative — collaborating with Apple’s renowned ID Studio to develop product innovations, a sharpened brand identity, customer journey mapping, key messaging, and brand.

Anaheim, CA, US

• Tapped by EVP, Creative to assume full ownership of packaging & brand design — building out the US & Asia-based design team, onboarding agency partners, injecting training & process to elevate capability, and.
• Co-led initiative to modernize the Targus brand — strategically repositioning and creating licensed collaborations with top brands to connect with a younger demographic as a forward-thinking technology innovator.
• Led creative strategy and execution of seasonal packaging, style guides, and multi-channel campaigns to support the growth of existing products and the launch of hundreds of new products — driving deep collaboration.
• Contributed extensive ideation, user research, and UX & UI design for the company’s largest digital transformation initiative ever, its entrance into e-commerce — establishing standards & practices and formalizing a.

Anaheim, CA, US

• Approached to step into a team leadership role, overseeing design decision-making across the globe — building out the creative team, rethinking the brand’s design aesthetic, and standardizing packaging design &.
• Collaborated closely with OEM & enterprise partners like Dell, HP, and Lenovo to introduce numerous private-label products — using extensive trend analysis to value engineer customized systems for products & marketing.

Anaheim, CA, US

• Recruited into the global computing accessories manufacturer during a key growth phase — receiving recognition as a top performer within the Design Studio and being presented with opportunities to elevate design & user.
• Consistently selected by the VP, Creative to transform the company’s strategic vision into seasonal product roadmaps — setting the tactical framework for design aesthetic of soft & hard goods, packaging, retail, and.

• Recruited into the boutique agency as a core member of its creative team — building out its design capabilities and collaborating with clients at all levels to drive execution of multi-channel campaigns.
• Led overhaul of Souplantation & Sweet Tomatoes brands — collaborating with stakeholders at parent-company, Garden Fresh Restaurants, to develop & launch new identity & guidelines, design aesthetic, and key messaging.

Oakland, California, US

• Recruited into the managed healthcare provider’s Marketing & Advertising division to serve as strategy & design lead for digital, event, and brand initiatives — launching numerous 360 campaigns annually and expanding.
• Played a key role in evolving the brand’s creative strategy — focusing storytelling on the human side of health & wellness to authentically engage & connect with consumers across all channels.

Grand Rapids, Michigan, US

• Recruited to join the $19.5B midwest retailer’s full-service in-house agency as a core member of its creative team — executing a brand overhaul, elevating visual merchandising, and leading advertising & design.

• KEY QUALIFICATIONS:HANDS-ON TEAM DRIVERTrusted mentor known for developing & growing highly effective creative & design organizations — balancing guidance & autonomy to empower teams to think critically, challenge.
• Beats
• Nike
• Fendi
• Balmain
• Thom Browne

Bachelor Of Fine Arts (B.F.A.), Graphic And Industrial Design

Continued Higher Education In Packaging And Graphic Design, Mba Design

Visual Communications, Photography