Heather Fox Email and Phone Number
Heather Fox work email
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Heather Fox personal email
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I am an accomplished senior creative leader with a proven track record of cultivating high-performing design organizations, architecting innovative products & packaging, enhancing experience across the customer journey, and inspiring cross-functional teams to shape bold strategies and position global brands for maximum performance.Since 2015, I’ve risen through the creative ranks of Apple / Beats by Dr. Dre — directing brand development, packaging innovation, and out-of-box experience for its breakout products. My efforts have helped heighten brand design for Beats across all touchpoints, including 360 marketing, experiential design, and user experience mapping.Previously, as Global Creative Director at Targus, I built out the computing accessories manufacturer’s US & Asia-based design team, co-led an initiative to modernize the brand, oversaw UX & UI design for the company’s largest digital transformation initiative ever, and drove the creation of seasonal packaging, style guides, and multi-channel campaigns for hundreds of products.I began my career cutting teeth in brand, advertising, digital, and experiential design for top brands like managed healthcare provider Kaiser Permanente, midwest retailer Meijer, restaurants Souplantation & Sweet Tomatoes, and more.Above all, I am a passionate creative with extensive industry experience and expertise — fusing pop culture trends with compelling storytelling and great design to solve mission-critical challenges and grow the consumer/brand connection. I bring the best out in cross-functional teams, drive KPI results, and deliver consistent, repeatable success.CORE COMPETENCIES:DESIGN & PRODUCT DEVELOPMENTProduct Vision & IP Creation • Iterative Industrial Design & Review • CAD 3D Modeling • UX/UI/CX • Rapid Prototyping • Environmental Packaging • Tech Pack & Style Guide Development • Material Sourcing • Mass Manufacturing • Regulatory & Compliance • GTM Strategy • Licensing & Partnerships • Patent ReviewBRAND BUILDING & STORYTELLINGPositioning & Architecture • Brand Identity • Campaign & Content Optimization for Print, Digital, Social, and E-Commerce • Customer Journey Mapping • Retail & Experiential Design • Influencer CollaborationsINSIGHTS & VALIDATIONPersona Building • Market Analysis & Insights • Workshopping • Usability TestingCREATIVE OPERATIONSAgile Project Management • Strategic Planning • Budget Management • Process OptimizationCROSS-FUNCTIONAL TEAM LEADERSHIPTeam & Culture Building • Mentoring • Stakeholder Consulting & Guidance • Navigating Matrixed Organizations
Apple
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Global Head Of Packaging & Visual Brand DesignApple 2021 - PresentCupertino, California, Us• Transitioned into Apple’s Marketing Organization as a direct report to the Global Creative Director — leading creative development and heightening brand design for Beats across all touchpoints, including 360 marketing, experiential design, and user experience mapping.• Supervise local & remote design teams, agencies, R&D partners, and China-based manufacturers — driving priority initiatives, including implementation of a plastic-free packaging roadmap using responsible sourcing, sustainable processes, improved regulatory compliance, and REL testing.• Key creative resource for an expansive project portfolio — leading concept ideation, defining audience-specific journeys, generating brand style guides, overseeing 3D rendering of new products, architecting custom seeding, and executing lifestyle photoshoots.
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Sr. Design Manager, Packaging & Visual Brand DesignApple 2017 - 2021Cupertino, California, Us• Hand-picked by EVP, Product for a newly-created design leadership role — serving as evangelist for the consumer, thought leader for the brand, and C-suite partner influencing the direction of the business.• Re-centered design around user research & data analytics — seeding UX & segmentation into company culture to solidify audience personas, identify opportunities for brand collaborations, strengthen products & line extensions, and elevate the end-to-end consumer experience.• As design team lead, architected an atmosphere of creativity & seamless collaboration between internal teams & overseas vendors — connecting stakeholders early on to solidify strategic direction while positioning the end-user, analytics, and usability at the epicenter of all decision-making.
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Design Manager, Packaging & Visual Brand DesignApple 2015 - 2017Cupertino, California, Us• Recruited into the premium headphone manufacturer during its acquisition by Apple to direct brand development, packaging innovation, and out-of-box experience for its breakout products.• In 2016, led post-merger brand audit and rebrand initiative — collaborating with Apple’s renowned ID Studio to develop product innovations, a sharpened brand identity, customer journey mapping, key messaging, and brand guidelines for internal / external communications.
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Global Creative DirectorTargus 2014 - 2015Anaheim, Ca, Us• Tapped by EVP, Creative to assume full ownership of packaging & brand design — building out the US & Asia-based design team, onboarding agency partners, injecting training & process to elevate capability, and dedicating support toward priority initiatives.• Co-led initiative to modernize the Targus brand — strategically repositioning and creating licensed collaborations with top brands to connect with a younger demographic as a forward-thinking technology innovator, market leader, and driver within the emerging mobile computing space.• Led creative strategy and execution of seasonal packaging, style guides, and multi-channel campaigns to support the growth of existing products and the launch of hundreds of new products — driving deep collaboration across product, R&D, sales, and marketing to ensure global success.• Contributed extensive ideation, user research, and UX & UI design for the company’s largest digital transformation initiative ever, its entrance into e-commerce — establishing standards & practices and formalizing a scalable formula for global success. -
Design ManagerTargus 2012 - 2014Anaheim, Ca, Us• Approached to step into a team leadership role, overseeing design decision-making across the globe — building out the creative team, rethinking the brand’s design aesthetic, and standardizing packaging design & online/offline execution to enable delivery of an increased volume of projects.• Collaborated closely with OEM & enterprise partners like Dell, HP, and Lenovo to introduce numerous private-label products — using extensive trend analysis to value engineer customized systems for products & marketing, improving speed & cost efficiency without compromising design.
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Senior DesignerTargus 2010 - 2012Anaheim, Ca, Us• Recruited into the global computing accessories manufacturer during a key growth phase — receiving recognition as a top performer within the Design Studio and being presented with opportunities to elevate design & user experience across the business.• Consistently selected by the VP, Creative to transform the company’s strategic vision into seasonal product roadmaps — setting the tactical framework for design aesthetic of soft & hard goods, packaging, retail, and user experience across all channels.
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Associate Creative DirectorTacklebox Creative Agency 2009 - 2010• Recruited into the boutique agency as a core member of its creative team — building out its design capabilities and collaborating with clients at all levels to drive execution of multi-channel campaigns.• Led overhaul of Souplantation & Sweet Tomatoes brands — collaborating with stakeholders at parent-company, Garden Fresh Restaurants, to develop & launch new identity & guidelines, design aesthetic, and key messaging across all print, digital, and retail consumer touchpoints.
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Senior Brand DesignerKaiser Permanente 2006 - 2009Oakland, California, Us• Recruited into the managed healthcare provider’s Marketing & Advertising division to serve as strategy & design lead for digital, event, and brand initiatives — launching numerous 360 campaigns annually and expanding the company’s highest-priority initiative, Thrive.• Played a key role in evolving the brand’s creative strategy — focusing storytelling on the human side of health & wellness to authentically engage & connect with consumers across all channels. -
Senior DesignerMeijer 2003 - 2006Grand Rapids, Michigan, Us• Recruited to join the $19.5B midwest retailer’s full-service in-house agency as a core member of its creative team — executing a brand overhaul, elevating visual merchandising, and leading advertising & design initiatives for 250 stores as well as the organization’s 2,000+ private-label SKUs. -
Senior Creative & Design LeadershipVarious High-Profile Brands 2003 - 2003KEY QUALIFICATIONS:HANDS-ON TEAM DRIVERTrusted mentor known for developing & growing highly effective creative & design organizations — balancing guidance & autonomy to empower teams to think critically, challenge conventions, and make the complex simple.OUT-OF-THE-BOX THINKERCreative collaborator with a keen eye for extracting the signal from the noise — meticulously synthesizing cultural insights with effective visuals and messaging to maximize impact for industry-leading brands.SUCCESS STRATEGISTProven thought partner and advisor adept at collaborating with executive leadership to align teams, resources, and strategies around a common vision to propel the business forward.RESOLUTE EXECUTORMaster problem-solver skilled at bridging the gap between creative, technology, business, and supply chain stakeholders to inspire impeccable execution — no matter how great the challenge.PRESSURE-TESTED LEADERSeasoned and articulate brand advocate who thrives in owning and driving simultaneous projects to successful conclusions.FOOTPRINT OF EXPERIENCE:Notable Brands | Apple • Beats • Nike • Fendi • Balmain • Thom Browne • NBA • MLB • NFL • Madhappy • Stussy • Kerwin Frost • Union • A-Cold-Wall* • Kar • Faze Clan • Frgmt • Alexander Wang • Wasted Youth • Michael KorsCelebrity Collaborations | LeBron James • Kylie Jenner • DJ Khaled • Cristiano Ronaldo • Hiroshi Fujiwara • Dr. DreProject Types | Cross-Channel Campaigns • Promos • Branded Integrations • Content for Digital • Social Media ContentSOFTWARE TOOLS:Photoshop • Illustrator • InDesign • XD • Premiere Pro • After Effects • SolidWorks • KeyShot • Dimension • Cinema 4D • Keynote • PowerPoint • Word • Excel • Wrike • Radar • Quip
Heather Fox Skills
Heather Fox Education Details
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University Of MichiganGraphic And Industrial Design -
Artcenter College Of DesignMba Design
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Michigan State University Study Abroad In The United KingdomPhotography
Frequently Asked Questions about Heather Fox
What company does Heather Fox work for?
Heather Fox works for Apple
What is Heather Fox's role at the current company?
Heather Fox's current role is High-Impact Creative Leader | Multidisciplinary Product Innovator | Global Brand & Experience Architect | Apple Alum.
What is Heather Fox's email address?
Heather Fox's email address is he****@****hoo.com
What schools did Heather Fox attend?
Heather Fox attended University Of Michigan, Artcenter College Of Design, Michigan State University Study Abroad In The United Kingdom.
What are some of Heather Fox's interests?
Heather Fox has interest in Electronics, Gardening, Home Improvement, Reading, Sports, Home Decoration.
What skills is Heather Fox known for?
Heather Fox has skills like Graphics, Adobe Acrobat, Adobe Creative Suite, Corporate Identity, Creative Direction, Advertising, Art Direction, Brochures, Digital Photography, Illustration, Illustrator, Branding And Identity.
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