Freelance projects including copywriting, marketing strategy, and digital event strategy

Led the Customer Marketing team increasing customer retention, expansion, and advocacy.Developed deep knowledge of customer personas including factors that influence buying decisions and impact adoption throughout the customer journey to create new programs and service offers: - Created first-ever automated onboarding nurture program to accelerate adoption, reduce implementation time, and minimized demand for 1:1 support - Delivered scalable customer engagement programs resulting in over 90% of customer accounts engaged- Packaged and positioned new Professional Services offer that decreased time to value for new customers included in over 70% of new dealsLed customer marketing strategy and department budget: - Developed marketing plans aligned to the goals of the company across the customer lifecycle- Prioritized efforts that maximized impact and outcomes for specific customer personas to increase customer lifetime value (LTV) and net dollar retention (NDR)- Aligned strategy and execution plans across Sales, Customer Success, Marketing, Product and Engineering, and executive leadership teamEvolved the customer advocacy strategy and created a scalable delivery model to grow advocate base, doubling the number of known advocates YoY:- Implemented a tiered engagement model to prevent over-utilization while maximizing impact - Improved processes and efficiency for sourcing customer advocates including implementing a customer reference management software (RMS) to automate reference requests and fulfillment- Developed a customizable “white glove” program for strategic accounts, including producing marquee customer story videos, a first for Collibra- Managed and executed annual customer excellence awards, customer-led breakout sessions and webinars, and customer testimonial assetsEnabled and empowered Sales and Customer Success with tools and training for key launches and programs aligned to their priorities

Led strategy, planning, and execution for global marketing programs and demand-gen campaigns to accelerate customer adoption and renewals. Managed team that delivered timely, relevant offers to customers leveraging digital channels for a scalable, personalized experience.• Managed team of global customer marketing professionals and early talent that executed customer lifecycle programs, resulting in over 300% increase in engagement from previous year• Led the digital event strategy for over 1-million customers worldwide, exceeding live attendee target by 11% and growing attendance 60% YOY in 2020• Successfully developed scalable global customer reference program, known as Supplier Spotlight, generating over 30 net-new customer testimonials in less than 6 months• Increased solution adoption and renewals for global, top-500 customers through account-based marketing (ABM) in collaboration with global account management teams• Created demand-gen campaigns for up-sell and cross-sell opportunities

Created global marketing programs and campaigns to accelerate customer success, loyalty, and solution adoption. Leveraged digital channels to create a scalable, personalized, delightful experiences for our supplier customers with timely, relevant messaging. - Transformed the customer lifecycle digital experience with marketing automation - Increased solution adoption and customer retention for global, high-priority customers through personalized account management (ABM) and digital experiences - Developed customer lifecycle mapping, aligning sales and marketing efforts, and reflecting a 360 degree of customer touch-points- Awarded 2017 "Power of &" award for my work as a project manager for the global paid media pilot program managing a cross-functional marketing team (pre-sales, digital, branding, social, operations, demand-gen) and agencies - Developed foundational customer messaging framework and "red thread" brand narratives by collaborating with creative agency and marketing stakeholders as well as facilitating customer interviews

Executed award-winning, global marketing campaigns using marketing automation tools.Specialties: marketing operations, html design, marketing automation, Eloqua, marketing planning, customer nurture campaigns

Manage all company-wide campaigns and promotions. Manage website and company intranet. Design artwork for direct mail, graphics, print collateral, etc.

- Compiled comprehensive press kits for professional athletes to be used for potential sponsorships and media- Helped coordinate and execute celebrity charity events including engaging with VIPs, auction coordination, run of show, and autograph signings - Managed client e-commerce fulfillment: processed orders, shipping, and tracking.

- Assisted with marketing efforts and community events resulting in record-setting attendance numbers for the organization - Ensured fulfillment of sponsorship contracts; compiled year-end fulfillment reports for each sponsor- Managed the in-game promotions and fan experiences including staffing, fan participation, and run of show- Help coordinate special promotions and themed nights including community participants, giveaways, and campaigns