Heather Wilkerson Email and Phone Number
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I have over 25 years of experience delivering outcomes for high-growth technology companies offering marketing, data, ad tech and CX SaaS solutions. I thrive in connecting the dots between strategy and execution and building Marketing teams. I have produced high-value category awareness, sophisticated customer experience and marketing programs across media and double-digit revenue growth in partnership with Sales, Product and Client teams.Expertise includes:- Customer Experience (CX) strategy development | CX Journey Mapping | CX Innovation Design- Marketing strategy development | positioning | competitive assessment | planning- B2B brand strategies | brand development - Marketing & Sales alignment | field marketing programs | channel marketing- Product marketing | messaging- Content marketing strategy | thought leadership development | Community development- Lead generation strategy | execution of inbound & outbound marketing- Marketing operations | vendor sourcing | marketing & sales automation systems - Corporate communications | public relations- Social media | SEO | addressable media | email program development- Marketing budget ownership | optimization
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Sr. Vice PresidentRegistria Jan 2018 - PresentDenver, Colorado, Us
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Vice President, MarketingRegistria Jan 2018 - PresentDenver, Colorado, UsRegistria is the leader in developing post-purchase ownership experiences for durable consumer brands. From the moment customers open their products, Registria helps brands build high value, lifelong customer relationships. Hundreds of the most recognized brands in the world use Registria’s award-winning technology to onboard their customers. Registria’s consumer insight and engagement services bring greater clarity and understanding of how companies can build profitable customer relationships and provide direction on how to engage with and provide valuable, meaningful moments to them.
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Principal Customer Experience (Cx) StrategistOracle Sep 2014 - Dec 2017Austin, Texas, UsDelivering great customer experiences drives business forward. It's the competitive edge. Think Amazon. Think Zappos. Think of your best experience as a customer. Now think of your worst experience.As a Customer Experience (CX) strategist, I am passionate about how brands interact with customers and how to drive value - for the brand and the customer - for better outcomes. Realistically it's easier said than done which is where my passion therein lies: advising companies on how to apply CX strategies alongside technology to design and deliver great customer experiences. Led CX Journey Mapping and strategy development for leading brands across industries including entertainment, personal beauty & goods, communications, transportation and retail. I've spent my career from a Marketing POV on why the customer should be at the center of the organization. From your brand awareness to service delivery, every interaction counts for B2C and B2B organizations alike.Group Publisher / Context : CX -
Owner / Marketing StrategistCaptivate Partners, Llc Jul 2012 - Dec 2014As a Marketing strategist, I worked with emerging technology companies requiring marketing strategies in support of brand development, high-impact Marcomm/PR programs, Marketing team development and vendor sourcing. Partial client list includes AscentCRM, Kinsley Meetings, Hands Up for The Children (pro bono since 2012).
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Vp, Industry MarketingMerkle Jan 2013 - Nov 2013Columbia, Md, UsResponsible for driving industry-focused B2B marketing strategies and programs for Retail, B2B, Technology, Insurance & Wealth Management, Pharmaceutical, Financial Services and NonProfit practices. Focused on creating awareness with Fortune 1000 companies - both current and prospective clients - driving leads into each practice and converting leads to revenue with strategic B2B lifecycle strategies including: - PR/Marcom programs- Demand generation- Thought leadership- Sales enablement tools - CRM/Marketing platform optimization- Measurement & reporting -
Sr. Vice President, MarketingEpsilon Oct 2003 - Dec 2012Irving, Texas, UsResponsible for brand strategy and development, marketing strategy in support of corporate and business unit objectives across North America, Europe and Asia-Pacific regions while improving operational efficiency in support of high growth objectives, organically and through multiple acquisitions.Promoted from VP, Marketing; Data Divisio -
Director, Marketing, Data ServicesEpsilon 2007 - Jun 2008Irving, Texas, Us
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Corporate Communications Manager/Marketing ManagerAbacus / Doubleclick Oct 2003 - Aug 2006Responsible for launching multichannel marketing database solution designed for Retailers to market, solution value proposition, branding and building awareness of solution set; and lead generation and client engagement programs. Promoted to Corporate Communications Manager managing all PR, internal and external communication strategy; and internal events. Managed all communications when acquired by Epsilon.
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Communications SpecialistCh2M Hill Nov 2001 - Oct 2003Englewood, Colorado, UsBuilt communication programs for transportation group to improve intellectual knowledge sharing with the development of communities of practice (CoP) programs. Responsible for technical writing, document warehousing, web development and communication boards while serving as primary liaison with knowledge management partner. Speaker at American Productivity and Quality Control (APQC) annual conference. -
Sr. Marketing ManagerMatchlogic, Excite@Home Oct 1997 - Sep 2001Joined Internet marketing service provider during start-up stage and helped build the company to over $100 million in revenue in 3 year period. Rapid progression from Coordinator to managing all marketing strategy and programs for MatchLogic division after acquisition by Excite.com. Launched multiple new-to-market products including targeted ad banners and email delivery. Spoke at several industry conferences including ad:tech and appointed company spokesperson for PR and crisis communications.
Heather Wilkerson Skills
Heather Wilkerson Education Details
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University Of Colorado Boulder - Leeds School Of BusinessBusiness Administration -
University Of Denver - Daniels College Of BusinessGeneral
Frequently Asked Questions about Heather Wilkerson
What company does Heather Wilkerson work for?
Heather Wilkerson works for Registria
What is Heather Wilkerson's role at the current company?
Heather Wilkerson's current role is Senior Vice President, Marketing at Registria.
What is Heather Wilkerson's email address?
Heather Wilkerson's email address is he****@****ail.com
What is Heather Wilkerson's direct phone number?
Heather Wilkerson's direct phone number is +130350*****
What schools did Heather Wilkerson attend?
Heather Wilkerson attended University Of Colorado Boulder - Leeds School Of Business, University Of Denver - Daniels College Of Business.
What are some of Heather Wilkerson's interests?
Heather Wilkerson has interest in Environment, Children, Education.
What skills is Heather Wilkerson known for?
Heather Wilkerson has skills like Strategy, Marketing, Marketing Strategy, Corporate Branding, Public Relations, Product Marketing, Brand Development, Integrated Marketing, Marketing Operations, Crm, B2b Marketing, Crisis Communications.
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