Heather Williamson Email & Phone Number

Edinburgh, Gb

Edinburgh, Gb

Maintaining and developing the firm’s client and marketing relationships, with a particular focus on Scottish Mortgage Investment Trust, through management, execution and support of our digital strategy. Including:- Develop and optimise content for email campaigns, including building HTML templates- Create and commission infographics and other digital design assets for publication.- Managing the distribution of content on digital channels, including email, website and 3rd party platforms- Manage the analysis, development and implementation of new wireframes, designs, and enhancements through review and signoff, working closely with UX and Development teams throughout and conducting final UAT.- Planning, delivery, and execution of ongoing digital projects and content- Collaborate internally to ensure consistent messaging and unified content strategy; ensure digital offering is up to date, relevant and compliant- Ensure that all website content and functionality is optimised for organic search, in collaboration with the SEO function- Analyse web, email, and social analytics to make data-led recommendations for improvement

Edinburgh, Gb

Edinburgh, Gb

Adobe Certified Expert-Marketo Engage Business Practitioner.

Edinburgh, Scotland, Gb

Edinburgh, Scotland, Gb

Whilst finishing my degree I supported Spktral part time with Digital Marketing.

During Summer break from university I worked full time at the eco-award winning Comrie Croft. Key Responsibilities: • Quickly promoted to supervisor after demonstrating strong customer service and leadership skills.• Lead the team in a very fast paced environment.• Responsible for the training of new team members.• Launched, ran and grew social media accounts for the business. • Managed catering enquiries.

Edinburgh, Gb

As part of the third year of my degree I undertook a six month placement at The Royal Botanic Garden Edinburgh (RBGE), a leading international research organisation committed to inspiring a world that increasingly values, protects and benefits from plants. Key Responsibilities:• Created and scheduled weekly social media plans using Hootsuite. • Created and implemented an Instagram Story strategy, resulting in increased ticket sales for events, increased engagement and followers• Provided email marketing and website support for both RBGE and Discover Scottish Gardens• Wrote creative press releases, aligned with PR strategy, resulting in positive news coverage in The Herald, The Scotsman, local newspapers and magazines• Using photoshop and premier pro, created visually engaging social media content for Twitter, Facebook and Instagram (photographs, graphics and video)• Assisted with film shoots and PR photo calls• Live social media coverage of large events• Visited Regional Gardens in Benmore, Dawyck and Logan to discuss how RBGE Marketing team could support them• Achieved a first class university mark for performance and portfolio

• Assisted the manager in leading the marketing team, working together with the rest of the team to create consistent, interesting and original content.• Produced and scheduled creative content for Facebook, Instagram and Twitter.• Organised competitions on social media channels to increase engagement.• Coordinate paid advertising on social media channels.