Heather Williamson Email & Phone Number

Edinburgh, GB

Edinburgh, GB

Maintaining and developing the firm’s client and marketing relationships, with a particular focus on Scottish Mortgage Investment Trust, through management, execution and support of our digital strategy. Including:- Develop and optimise content for email campaigns, including building HTML templates- Create and commission infographics and other digital.

Edinburgh, GB

Edinburgh, GB

Adobe Certified Expert-Marketo Engage Business Practitioner.

Edinburgh, Scotland, GB

Edinburgh, Scotland, GB

Whilst finishing my degree I supported Spktral part time with Digital Marketing.

• During Summer break from university I worked full time at the eco-award winning Comrie Croft. Key Responsibilities:
• Quickly promoted to supervisor after demonstrating strong customer service and leadership skills.
• Lead the team in a very fast paced environment.
• Responsible for the training of new team members.
• Launched, ran and grew social media accounts for the business.
• Managed catering enquiries.

Edinburgh, GB

• As part of the third year of my degree I undertook a six month placement at The Royal Botanic Garden Edinburgh (RBGE), a leading international research organisation committed to inspiring a world that increasingly.
• Created and scheduled weekly social media plans using Hootsuite.
• Created and implemented an Instagram Story strategy, resulting in increased ticket sales for events, increased engagement and followers
• Provided email marketing and website support for both RBGE and Discover Scottish Gardens
• Wrote creative press releases, aligned with PR strategy, resulting in positive news coverage in The Herald, The Scotsman, local newspapers and magazines
• Using photoshop and premier pro, created visually engaging social media content for Twitter, Facebook and Instagram (photographs, graphics and video)

• Assisted the manager in leading the marketing team, working together with the rest of the team to create consistent, interesting and original content.
• Produced and scheduled creative content for Facebook, Instagram and Twitter.
• Organised competitions on social media channels to increase engagement.
• Coordinate paid advertising on social media channels.