Marketing Analytics
Current
Sep 2024 - Present
AeroLeads people directory · profile
Heather Lowry Email & Phone Number
Analytics and Independent School Professional| Leveraging insights and strategy to drive profitable growth
at
Nemours
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Analytics and Independent School Professional| Leveraging insights and strategy to drive profitable growth
Location
Greater Philadelphia, United States
Who is Heather Lowry? Overview
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Quick answer
Heather Lowry is listed as Analytics and Independent School Professional| Leveraging insights and strategy to drive profitable growth at Nemours, based in Greater Philadelphia, United States. AeroLeads shows a matched LinkedIn profile for Heather Lowry.
Heather Lowry previously worked as Marketing Analytics at Nemours and Vice President, Head of Strategy for Enterprise Data and Analytics at Citizens. Heather Lowry holds Ba, History from Yale University.
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Email format at Nemours
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Nemours
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Profile bio
About Heather Lowry
Experienced and dynamic manager with a proven track record of developing and executing impactful strategies to drive business growth leveraging over fourteen years of experience leading analytics, fundraising, and marketing optimization teams. Adept at conducting thorough market analysis, identifying emerging trends, and translating insights into actionable plans. Skilled in cross-functional collaboration, project management, and stakeholder engagement to deliver results. Exceptional communication skills and a data-driven approach to problem-solving.
Current workplace
Heather Lowry's current company
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14 roles · 26 years
Heather Lowry work experience
A career timeline built from the work history available for this profile.
Vice President, Head Of Strategy For Enterprise Data And Analytics
Recruited to return to develop, lead, and report on strategic programs across Digital and Enterprise Data andAnalytics (ED&A) teams helping build the ED&A team’s 2024 Strategic Plan and first business line review for executive leadership.
May 2022 - 2024
Director Of The Annual Fund And Major Gifts Officer
Created segmented marketing strategy while overseeing Annual Fund marketing, communications, and growth.● Presented to over 100 attendees at 2022 CASE-NAIS conference on lessons learned while creating andleading school’s most successful day of giving.● Achieved $900K goal five weeks early in FY18, hit $1M goal four weeks early in FY19, accomplished $1Mgoal two weeks early in FY20 despite pandemic, met FY21 $1.1M goal two months early.● Initiated and developed new dashboard reporting tool for use of team and Head of School.● Managed 120 Advancement Office volunteers ensuring personalized outreach to donors resulting inincreased participation from each constituency with over $950,000 of new gifts to school.
Jan 2018 - May 2022
Vice President, Marketing Analytics And Optimization
May 2016 - Jan 2018
Communications And Membership Chair Of Win (Citizens Womens Impact Network)
Nov 2016 - Dec 2017
Senior Marketing Analytics Analyst
Responsible for analytics for web, paid media, SEO and key reporting for Chief Revenue Officer; managed 10 crossfunctional employees; reporting to Head of Marketing Operations.● Developed multi-channel attribution model to track ROI and make in-flight optimizations resulting in $.5Mmonthly profit in marketing revenue.● Crafted and launched Exit Survey for lost business resulting in 25% increase in win back business.● Developed daily web analytics reporting sent to marketing senior leadership producing KPI trackingprocess and improved internal data querying based on results.● Elected twice to Board of Governors for Professional Organization of Women Empowered at Rackspace.
Apr 2015 - May 2016
Board Chair Of Communications, Power (Professional Organization Of Women'S Empowerment At Rackspace)
Jan 2013 - Jan 2016
Web Analytics Analyst
Nov 2012 - Apr 2015
Web And Content Analytics Analyst
True Action, An Ebay Inc. Company
Responsible for ensuring accurate tagging, reporting, and optimization of ten e-commerce client’s websites.Reported to Head of Agency Analytics.● Synthesized KPIs and presented insights of consumer surveys resulting in overhaul for mlbshop.com siteand check out experience generating $.25M monthly growth in e-commerce revenue.● Created benchmarking analysis for PetSmart, Kraft Foods and Hanes revealing new competitive sets foreach client, improved customer satisfaction scores, and more $2M more business for agency.● Analyzed monthly traffic numbers of all GSI clients and presented quantitative reports to executives.
Mar 2011 - May 2012
Social Media Marketing Intern
Feb 2010 - Jun 2010
Strategy Intern
May 2009 - Aug 2009
Associate Director Of Admissions
2005 - 2008
~3 yrs
Assistant Director Of Admissions/History Teacher
2002 - 2005
~3 yrs
Equity Derivatives Analyst
2001 - 2002
~1 yr
4 education records
Heather Lowry education
Ba, History
Yale University
Mba, Marketing, Sustainability
University Of Colorado Boulder - Leeds School Of Business
Junior Terms Abroad, Diplomacy
University Of Oxford
Education record
Tower Hill School
FAQ
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What company does Heather Lowry work for?
Heather Lowry works for Nemours.
What is Heather Lowry's role at Nemours?
Heather Lowry is listed as Analytics and Independent School Professional| Leveraging insights and strategy to drive profitable growth at Nemours.
Where is Heather Lowry based?
Heather Lowry is based in Greater Philadelphia, United States while working with Nemours.
What companies has Heather Lowry worked for?
Heather Lowry has worked for Nemours, Citizens, Tower Hill School, Citizens Bank, and Rackspace Technology.
How can I contact Heather Lowry?
You can use AeroLeads to view verified contact signals for Heather Lowry at Nemours, including work email, phone, and LinkedIn data when available.
What schools did Heather Lowry attend?
Heather Lowry holds Ba, History from Yale University.
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