Recruited to return to develop, lead, and report on strategic programs across Digital and Enterprise Data andAnalytics (ED&A) teams helping build the ED&A team’s 2024 Strategic Plan and first business line review for executive leadership.

Created segmented marketing strategy while overseeing Annual Fund marketing, communications, and growth.● Presented to over 100 attendees at 2022 CASE-NAIS conference on lessons learned while creating andleading school’s most successful day of giving.● Achieved $900K goal five weeks early in FY18, hit $1M goal four weeks early in FY19, accomplished $1Mgoal two weeks early in FY20 despite pandemic, met FY21 $1.1M goal two months early.● Initiated and developed new dashboard reporting tool for use of team and Head of School.● Managed 120 Advancement Office volunteers ensuring personalized outreach to donors resulting inincreased participation from each constituency with over $950,000 of new gifts to school.

Responsible for analytics for web, paid media, SEO and key reporting for Chief Revenue Officer; managed 10 crossfunctional employees; reporting to Head of Marketing Operations.● Developed multi-channel attribution model to track ROI and make in-flight optimizations resulting in $.5Mmonthly profit in marketing revenue.● Crafted and launched Exit Survey for lost business resulting in 25% increase in win back business.● Developed daily web analytics reporting sent to marketing senior leadership producing KPI trackingprocess and improved internal data querying based on results.● Elected twice to Board of Governors for Professional Organization of Women Empowered at Rackspace.

Responsible for ensuring accurate tagging, reporting, and optimization of ten e-commerce client’s websites.Reported to Head of Agency Analytics.● Synthesized KPIs and presented insights of consumer surveys resulting in overhaul for mlbshop.com siteand check out experience generating $.25M monthly growth in e-commerce revenue.● Created benchmarking analysis for PetSmart, Kraft Foods and Hanes revealing new competitive sets foreach client, improved customer satisfaction scores, and more $2M more business for agency.● Analyzed monthly traffic numbers of all GSI clients and presented quantitative reports to executives.