Heather Wogden Email & Phone Number

Chicago, IL, US

Chicago, IL, US

• Developed a unique national Omnichannel program with Walmart that included branded POS displays in over 200 locations nationally. This Omnichannel program is a full 360 activation supported by digital flyers, custom.
• Delivered strong growth in both distribution and share across several brands

Chicago, IL, US

• Optimized promotional strategies to drive share across several categories
• Navigated the changing pandemic landscape, adjusting forecasts and promo plans to align with demand and product availability

Chicago, IL, US

• Managed a portfolio of national restaurant chains with a combined value over $40MM and was responsible for hitting aggressive annual targets by selling both branded and custom products
• Worked with customers and multiple internal stakeholders to launch branded and private label innovative products to meet customer needs
• Launched 200+ Food Service items on Amazon.ca and was responsible for item content, marketing & trade
• Owned the forecast of over 60 SKUs to ensure continuous supply with no/minimal waste
• Proactively lead process improvement initiatives (Saleforce.com projects, Sales Excellence Day Training, etc.)

Chicago, IL, US

• Responsible for growing our business with Ontario restaurants and regional chains to hit aggressive annual targets
• Lead our relationship with the GFS Ontario division, Amazon.ca and several other local distributors
• Find anchors to get our innovation listed at distributors, then grow this base by selling it into accounts

Chicago, IL, US

- Developed a five year strategy for Kraft Heinz Canada in terms of Internal/External Comms, Regulatory, and Community Relations/Donations as a two month project working with the leadership team - Spent two months learning holistically about the divisions of Kraft Heinz Canada and how the different sectors connect to drive Canada's largest food and.

Chicago, IL, US

- Provided analysis for National Accounts and broadline distributors (Sysco, GFS and Summit) on sales, shortages, category performance, and pricing - Analyzed case fill rates (CFR) and ordering patterns to optimize company production forecasts to minimize waste and shortages - Communicated product availability information to customers to minimize negative.

• Transformed a failing junior program on the verge of being cut into an exceptional highly regarded academy with increased attendance and positive feedback in all areas
• Envisioned and developed a long term plan for expanding the program
• Motivated young instructors to take on additional roles and responsibilities and inspired female junior golfers to become more involved in the program and take on leadership roles

Oakville, ON, CA

• Led a team of two interns, 50 committee members and 1,100 – 1,400 volunteers for both the RBC Canadian Open (PGA event) and the CP Women’s Open (LPGA event)
• Diagnosed and resolved problems as they emerged throughout the event
• Managed relationships with Professional Golfers, media, PGA/LPGA Tour staff, committee members, volunteers and various other stakeholders

Covington, GA, US

Summer Co-op Position 2013; 2011- Increased consumers brand awareness through Bridgestone Ball Fitting Challenge Events - Conducted product knowledge sessions with staff members and helped to strengthen therelationships between Bridgestone Golf’s distributor and retailers - Created eye-catching displays and increased participation by interacting with golfers

• Envisioned and developed an outstanding three-week exchange program for Japanese business students including educational, cultural and recreational activities
• Created and balanced an extensive budget (over $20,000) for various educational and recreational activities

Toronto, ON, CA

Winter 2012 Co-op Term. - Organized and executed three MS Walks in the Niagara Region - Developed logistics schedules, hired and trained temporary employees and volunteers, designed marketing materials, and acted as a brand ambassador - Created, maintained, and developed sponsorship agreements on a local and regional level

Master Of Strategy, Innovation And Management Control

Master Of International Business

Master'S Degree, International Business

Bsc, International Business And Science, Minor: East Asian Studies

Exchange Student, International Business

Exchange Student, International Business