Heather Youmans, Mba Email & Phone Number

Bologna, Emilia-Romagna, Italy

Oversees strategy and execution for company-wide global marketing, reporting directly to Chief Business Officer.

Southern California

Los Angeles Metropolitan Area

Leading publicity and a variety of startups in a head of communications-style role. Building and launching brands in music and tech with sharp storytelling and cultural impact.

Los Angeles, California, United States

-Support strategic PR efforts, develop the Americas/ANZ regional program of media outreach for the brand and B2C product portfolio, Sonos Radio and B2B Professional offerings-Manage all aspects of the Americas/ANZ public relations and advocacy strategies, including execution, project planning, consumer lifestyle and tech media outreach, earned campaign.

Hollywood, CA

- Develop global PR strategy, plan and lead brand strategy and execution for all NPI & tier 1 campaigns, including the company's highest performing PR campaigns in its 75-year history; Grew global Fender press coverage 350% from 2016-2021 - Manage PR agencies and organize strategy/execution for global PR teams; ensure cohesive approach, process, strategy.

Los Angeles, CA

-Worked on consumer marketing, entertainment and technology teams handling media relations strategy, influencer programs, day-to-day planning and project management, strategic plan preparation, partnerships, special event management, talent relations and client awards programs-Main clients in the media relations and/or digital/influencer relations: Target.

Signal Hill, CA

-Developed pitches and press kits for media, which resulted in story placements from key ukulele bloggers, Vintage Guitar Magazine, ABC7 and CBS2/KCAL9-Coordinated the company's social media channels, including: Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube boosting followers and likes by 100 percent, on average-Coordinated trade magazine.

Santa Ana, CA

-Wrote advance stories, reviews and cover stories for the Go+Do, Varsity Arts and Shows sections in the Orange County Register -Interviewed entertainment personalities, such as George Lopez, Drew Carey, Brooke Shields, as well as Grammy Award-winning musicians like Brian McKnight, David Sanborn and Jeff Hamilton-Reviewed concerts and musicals at LA's top.

-Hired by Wundermanwest/ Y&R and Innocean advertising agencies for photography-related work-Shot stills for a Nestle advertising campaign airing online and on Univision -Services include event photography, photojournalism assignments, entertainment head shots, maternity or engagement photos and retouching using Adobe Photoshop

-Performed in concert and stage shows-Assisted the special events and public relations teams with photography, set-up and event staffing -Learned how to work with children, while upholding the corporation's family-oriented policies

Costa Mesa, CA

-Wrote advance stories, features and critiques for performing arts events in the following areas: musical theatre, dance, music (popular and jazz genres), circus, and multi-media presentations (i.e. Blue Man Group)-Interviewed high-profile musicians and performing arts personalities, such as Martina McBride, Ann Wilson of Heart, The Beach Boys, and more.

Long Beach, CA

-Worked with the non-profit organization assisting with public relations efforts -Created a press kit for the client as part of a revitalized theatre education program roll-out

Long Beach, CA

-Wrote comprehensive critiques of professional and community musical theatre productions, which included Broadway musicals and original works

Bachelor Of Arts (B.A.) Journalism (Emphasis Public Relations), Public Relations, Journalism, Music, Sociology, Magna Cum Laude (3.9 Gpa)

Activities and Societies: Kappa Tau Alpha: National Honor Society in Journalism and Mass Communication; University Honors Program.

Master Of Business Administration (Mba), Marketing