Heather Young Email & Phone Number

Greenville, South Carolina Area

Travelers Rest

- Responsible for defining KPIs with executive leadership appropriate to measure the effectiveness, performance and security of digital business systems and technologies.- Manage integration and provides support between marketing’s business systems and integrations.- Manages strategy and database architecture documentation.- Oversee marketing software budget and reconciliation.- Implement and maintain key database projects .- Manage roles and customization for different departments (sales, marketing and club operations) and their specific needs.- Assists Marketing segmentation, campaign development and targeting.- Manage user documentation and training for sales, operations, marketing as well as follow up and reporting analytics to enforce data accuracy and correct usage procedures.- Manage strategy and best practices for all email marketing and analyzes reporting and analytics. Advise marketing team on email deliveribility and compliance. Assess database loyalty and abandonment statistics to improve reporting accuracy.Develop and perform training sessions.- Leads, develops and manages strategic analysis and reporting in CRM and BI for The Cliffs corporate, real estate and club business lines. Develops a data-driven approach to marketing to measure effectiveness and conversions and develop an agile strategy based on data.- Establishes and maintains Core Technology Standards. Stay up-to-date on latest trends,technology, developments, websites, and competitor activity. Improve overall digital marketing racking.

Greenville, South Carolina Area

On the strategy side, I translate objectives into reportable KPI's. On the tactical side, I implement updates for Salesforce instances and other marketing and sales Saas platforms that accurately measure data against KPI's while streamlining marketing and sales operations.

Orlando, Florida Area

Responsible for the development and implementation of BlueToad sales and marketing strategies. Directed by a set of core values that places emphasis on providing superior support and owning the solution, our marketing efforts are focused on being a resource and leader in our category.I oversee the implementation and KPI's for sales and marketing, taking data from our CRM, Google Analytics, and Google Adwords to track campaign results. I rely on quantitative and qualitative data to refine marketing and sales tactics. I also ensure our muti-channel marketing efforts across traditional and digital channels align with our brand values and value propositions.Responsibilities:- Salesforce customization and administration- Pardot administration- Zoho administration-Marketing Automation-Email Marketing/ Segmentation-Social Media-PPC / SEO/ SEM

Orlando, Florida, United States

Started in 2009 after the sale of my previous business I started Virtual Help Resources, a full service virtual assistant agency. We handle an assortment of administrative tasks and work with specialists for niche tasks. Our clients include print and promotional agencies across North America and small businesses dedicated to improving their customer service and revenues by utilizing Virtual Assistants to control overhead cost, handle a range of daily and project oriented tasks and provide their clients with exceptional service. Virtual Help Resources assists companies with marketing, graphic design, collateral sourcing, project management and service.

M.S.

B.A.