VacationRenter brings all rental options from the leading travel sites together in one place and showcases only the best results, eliminating the need to spend hours searching and scrolling.

Built Product Management organization from scratch for a multi-billion-dollar, global online auto auction company. Directed a team overseeing UX/UI, website testing, web analytics data and visualization systems, front-end web development for marketing and product management. Built processes and governance for product management across multiple web and app platforms, including robust test and learn. Responsible for multiple Copart products including core website, auction, core mobile app and ancillary mobile apps • Lead website redesign effort• Built and managed first of its kind website testing capability using Google Optimize• Redesigned UX-UI of B2C title transfer site• Conceived of and lead cross-functional committee in launch of new product line, Copart Select, aimed at used car B2B and ultimately B2C customers• Owned product roadmap and led regular meetings with key stakeholders for prioritization and status review• Led analytics overhaul across multiple independent sites, initially cleaning up flawed Adobe implementation and later migrating to GA

Direct a team overseeing strategy and execution of Media (including Performance Marketing), Analytics & Data Science, Customer Relationship Management and Hut Rewards/Loyalty. • Own overall media spend allocation and optimization• Establish in-house Performance Marketing center of excellence working alongside agency for execution• Lead transformation to customer-based marketing and operations built on new customer data lake• Enable and drive adoption of data driven decision-making and ROI-based approach to marketing• Leverage Hut Rewards program, CRM channels (email, SMS & Push) and App to drive customer retention and growth• Support overall business through a mix of ad-hoc data pulls, deep-dive analyses and operational reporting• Build out and maintain data and dashboard infrastructure supporting team and broader business• Partner with CTO and Product org to drive better prioritization, transparency and accountability of technology roadmaps• Own Marketing Technology for Pizza Hut US and often consult on broader technology conversations across Pizza Hut and YUM!

Led global team overseeing customer acquisition channels of SEM, Travel Meta Search, OLA/Display and Social (paid and organic) globally for Hotels.com and Venere.com. Also managed product team overseeing build-out of platform and data (some cloud-based) solutions.

Role began as Senor Director, Global Meta but was later expanded to Vice President as additional scope was added. Managed global team responsible for allocating $100M+ spend across more than 40 partners (TripAdvisor, Kayak, Trivago, Google Hotel Ads, etc.) to profitably acquire traffic. Responsibilities include:• Owned and drive overall channel strategy• Managed multi-million dollar P&L, including annual plan and quarterly reforecast• Reviewed performance with regional GMs, CFO and President• Owned relationship with partners, including contract negotiations• Directed development of bidding and optimization tactics• Drove enabling technology roadmap, including APIs and business intelligence• Drove landing page conversion testing• Coordinated with analytics, product, etc. teams to drive performance and efficiency gains

Managed global team responsible for efficiently acquiring traffic from TripAdvisor, one of Hotels.com’s top sources of traffic. Responsibilities included:• Owned and drove overall channel strategy• Managed channel P&L, including annual and quarterly forecasting • Reviewed performance with regional GMs, CMO and President• Owned relationship with TripAdvisor, including contract negotiations• Oversaw bidding operations across six ad placement types• Owned relationship with bidding platform vendor, Marin• Oversaw landing page conversion testing • Coordinated with analytics, API, product, etc. teams to drive performance and efficiency gains

A new strategic approach to realize and capitalize on destination level opportunities in one of the fastest-growing companies in the travel industry.Led cross-functional teams in analyses based exploration of strategically important destinations. Approach encompassed identification of opportunities to improve all aspects of the business including website/product, back-end systems and shared services, content, localization, payment types, marketing channels (SEO, SEM, meta search, email, TripAdvisor, affiliate and mobile), merchandising, etc. Opportunities were prioritized, tested where possible (A/B/n and multivariate testing), and deployed broadly to drive overall business performance gains.

Responsible for longer-term, strategic projects, as well as all program economic modeling for Hotels.com loyalty program, welcomerewards. Identify, prioritize and investigate new partnership opportunities. Identify site enhancement opportunities and work with product team to deploy. Prepare annual plan and other strategy deliverables (e.g., “Industry Disruption”). Manage key research deliverables (e.g., Compete loyalty program study).

Led global SEO/natural search and site search for one of the largest eCommerce sites in the world. Defined and execute strategy to achieve best in class SEO and Site Search. Managed global team of direct reports, contractors and agencies to identify organizational, process and IT capability gaps and close them.• Grew total SEO revenue by 50%+ Y/Y• Exceeded aggressive goals in revenue contribution for both SEO and site search• Developed comprehensive search strategy and annual plan• Developed best-in-class performance forecasting tool• Delivered first-ever search reporting with business unit and country-level drill-down capabilities• Managed multiple IT roadmaps concurrently to improve search functionality

Responsible for developing strategy for Global SEO/Site search team, direct management of search analytics team, developing & testing IT requirements and leading strategic projects. Projects/responsibilities include:• Directed SEO and site search strategy to maximize traffic/revenue opportunity (upward trend for past 12 months)• Managed quarterly project prioritization and planning• Delivered all executive and stakeholder communications• Documented search requirements, submitting and managing requirements across multiple IT teams/backlogs and testing new features• Developed skills of analytics team to ensure creation of insightful reporting meeting stakeholder needs• Reengineered processes and established governance to improve SEO results.

Charter member of newly-formed Online Strategy and Business Development team. In this role I worked to identify strategic opportunities for improving online performance and the customer experience for all of Dell.com through web/financial analysis, competitive analysis, market research, etc. I also played leading roles in various other projects such as pilot and vendor selection of multi-variate testing and web analytics products.

Business Intelligence/Analytics expert responsible for general reporting and ad-hoc analysis projects supporting online optimization and customer experience enhancement. Projects consisted of global financial and web/clickstream analysis, including beta testing, and spanned all segments within Dell’s online business.

Performance Management/Metrics subject matter expert supporting government and commercial clients (primarily Intelligence Community). Served primarily as a general analyst and Process Analysis and Performance Management/Metrics expert which involves extensive use of process modeling, strategy alignment, capability assessment, metrics creation and collection and visualization through dashboards/scorecards. Required a significant element of data analysis to assess performance trends and gaps and compile the information into client-ready deliverables.

Served as Financial Analyst and Inside Sales Coordinator for Sub-Sea Wellhead Equipment group. As Financial Analyst was responsible for creating and disseminating weekly financial reports, serving as liaison with accounting, analyzing performance data and implementing web-based transactional defect tracking system. As Coordinator was responsible for setting up and administering equipment order database, entering equipment orders, monitoring equipment progress, correcting stall-outs and predicting product costs and margins.

Provided engineering and project management support for various drilling and pipeline work for key clients.

Member of the Strategic Analysis, Modeling and Simulation (SAMS) team. Area of expertise was modeling & simulation requiring construction of simulations utilizing a variety of software tools. Also performed quantitative analysis to assess such things as Internet value, safety incident trends, and importance of time to market.