Co-founder of Llama. A herd of expert travel marketers coming together to solve your travel marketing challenges, both big and small, and to seek out new opportunities for growth. We have over 140 combined years of travel experience, from building brands, to optimising performance marketing, understanding new digital channels, or efficiently delivering one-off projects. Let's find you some great grazing.Acting CMO, serving board member and brand marketing consultant for Avionero. Leading strategic activity, building and advising the marcomms team, to bring to life this exciting AI driven travel planning start-up. I'm delivering a full brand strategy, customer segmentation, as well as messaging, content, and overall go-to-market marketing plans.From inception to a live and thriving e-commerce brand, drove brand marketing and operations for Casa by Josephine Jenno. Built a team and handpicked agencies to deliver a brand strategy, naming convention, visual identity, e-commerce platform (with creative agency FishFinger), and overall go-to-market plan (with media agency M3) for this innovative homewares start-up. Implemented a master-brand strategy across With Intelligence. Working with a talented in-house team and 2 great agency partners (Brand & Become – brand strategy, Jory & Co – visual design), I have brought to fruition the rebrand across 12 asset management brands. Leading both the internal and external execution to drive internal collaboration and external reappraisal in this competitive sector.Consulting on all areas of brand and performance marketing at Remote Year, including media, PR and creative. I advised and pushed this talented team, in this dynamic travel and remote working start-up, to challenge conventions, dig deep with their agencies, and activate across the entire consumer lifecycle. I have delivered a full re-brand with an updated brand house, and new logo and new visual identity with the inspiring agency Modern Designers.

Led global marketing, brand, corporate social responsibility, and customer experience for the world's largest student, youth and adventure travel company. Developed and managed the central marketing centre of excellence to drive strategic innovation, delivering insight led solutions across the globe. Guided a global team of 80+ talented marketers and travel professionals to deliver growth, brand awareness, acquisition and retention. Focused on storytelling, delivering customer first best-in-class travel experiences, enabling cultural understanding, personal growth, and connectivity through responsible global travel. #StartTheAdventure

Engaging with a select number of small businesses and charities (Save the Children, Ace of Clubs). Helping them reach their potential through effective brand marketing solutions. Identifying strategic opportunities to make a positive impact, turning product line and marketing challenges, facing these organisations, into opportunities using experience, proven methods and leadership based on consumer and insight led brand solutions.

Brand consultant to Amex B2B and B2C organisations, leading consumer first strategy for business transformation initiatives across all lines of business; strategic lead for the positioning of rich content marketing, global benefits programmes, product refreshes and new product development. Managed ATL and PR brand budgets, creative output and messaging priorities across 80 global markets (ex US) focusing on AU/CA/IN/JP/MX/UK. Responsible for marketing excellence and up-skilling 1300+ international marketers on brand standards to protect and grow Amex globally.

Responsible for the marketing lifecycle P&L (digital and offline) for a USD$240M+ business, site merchandising, site brand, integrated content and overall integration of American Express Online Travel within across all lines of business, including our offline travel service and Card product portfolios. Managed the team responsible for marketing and customer user experience of 40+ sites across 13 markets (AU/AR/CA/ES/FR/IN/IT/JP/MX/NL/NZ/SE/UK), actively partnering on developing new capabilities, creating new inventory and content partnerships, and actively exploring expansion markets and further B2B and B2C integration across the enterprise.

Leveraging the events of London/UK in 2012, I programme managed a company-wide platform programme of access & events, servicing enhancements and merchant engagement underpinned by a new digital platform. I lead a team that developed and grow partnerships across Amex, harnessing the best aspects for both local and inbound Cardmembers across proprietary and all bank partners. I commissioned dynamically served personally relevant content, events, offers, support, experiences and ‘in the know’ gems and advice, to make Cardmember’s experience of London/UK easier and more special. It was step-change programme proving sustainable and portability across Amex globally, and creating a blue print for future initiatives.

Managed the greater Amex B2B and B2C brand in the UK. Responsible for managing the 5 core agencies (ATL Creative, Sponsorship, PR, Media and Digital) to deliver excellent brand communications for the UK. Also headed the UK 'Access' customer engagement programme delivering entertainment (live music, film, theatre, family entertainment) experiences through partnerships/sponsorships driving Cardmember engagement and loyalty and driving relevance reappraisal for prospects.

Managed co-branded segmented database and onsite marketing initiatives across 15 of Amex’s most important airline merchant partners to drive customer value and revenue for Amex and the partners.

I joined on the graduate scheme and over my seven years I worked on various marketing and digital distribution initiatives in London and Sydney, with extended projects in NYC and Hong Kong. In my final role I looked after leisure ATL and experiential brand for the UK.