Kate Heath

Kate Heath Email and Phone Number

SVP Marketing and Communications @ Certus Core
Tampa, FL, US
Kate Heath's Location
Tampa, Florida, United States, United States
Kate Heath's Contact Details
About Kate Heath

My career journey has taken me from change management consulting to business development and strategy, and ultimately to marketing strategy and operations over the past 20+ years. Currently leading Marketing and Communications at Certus Core, I bring diverse experience from roles at Fortune 100 companies like Meta, Walmart, IBM, and Boeing where I've led marketing strategy, brand development, and organizational transformation efforts. I thrive on building high-performing teams, scaling operations, and crafting compelling narratives that drive business growth.Beyond my corporate role, I continue to advise high-growth tech startups on marketing and brand development. I'm passionate about combining strategic thinking with practical execution, helping organizations tell their stories effectively while building strong, sustainable relationships with their customers and stakeholders.Outside of work, I'm deeply committed to advancing educational opportunities for women and girls globally. I serve as a Lead Mentor with SHE-CAN, supporting young women from post-conflict countries in accessing higher education, and as a Board Advisor for Nurturing Minds, an organization educating girls in Tanzania. One thing I know for sure? The transformative power of education and entrepreneurship is the key to creating lasting change in communities worldwide.

Kate Heath's Current Company Details
Certus Core

Certus Core

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SVP Marketing and Communications
Tampa, FL, US
Website:
certuscore.com
Employees:
4
Kate Heath Work Experience Details
  • Certus Core
    Svp Marketing And Communications
    Certus Core
    Tampa, Fl, Us
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  • Certus Core
    Svp Marketing & Communications | Chief Of Staff
    Certus Core Nov 2024 - Present
    Tampa, Fl, Us
    View
  • Embarc Collective
    Executive Advisor - Brand & Marketing Strategy
    Embarc Collective Aug 2020 - Present
    Tampa, Florida, Us
    Embarc Collective helps Tampa Bay’s startup talent build bold, scalable, thriving companies.Our staff of executive advisors and function-specific experts deliver individualized support to startups inside of Embarc Collective’s state of the art 32,000 square foot collaboration facility. Embarc’s founder-first approach means that our coaching philosophy is centered on helping our members become stronger, sharper, and more resilient leaders. As the Brand and Marketing Advisor, my focus is on helping our founders establish the foundational elements of a smart marketing and branding plan including vision, mission, values, value propositions, customer personas/insights, and market awareness. I’m also a tireless advocate of strategic thinking as it relates to resource limitation – making sure early stage companies understand the ‘art of the funnel’ and are expending their resources on the audiences, messages, and channels that matter most, when they matter most.
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  • The George Washington University
    Director, Student Entrepreneurship
    The George Washington University Nov 2021 - Nov 2024
    Washington, D.C., Us
    As the Director of Student Entrepreneurship at GW, I set strategy and direct initiatives to engage and support undergraduate and graduate students in entrepreneurial activities at all GW schools. My team partners with students, faculty, staff, and alumni throughout the year to bring high value educational and experiential opportunities to the GW community, including the New Venture Competition, GW Innovation Exchange, Innovation and Entrepreneurship (I+E) Lab, and the Innovator Access Program.Please visit www.innovation.gwu.edu for more information - and to learn more about our New Venture Competition, please visit www.newventurecompetition.gwu.edu.
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  • Worth+Will
    Founder
    Worth+Will Sep 2020 - Nov 2024
    I consulted with early-stage founders (outside of the GW and Embarc communities) on a case-by-case basis. The most common challenges I addressed included: - Articulating your value with a voice that's clear, authentic, and inclusive- Refining and differentiating your brand- Clarifying your mission, vision, and values- Identifying and understanding your customer- Organizing and prioritizing your marketing efforts- Aligning your marketing strategy to your broader goals
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  • Instagram
    Head Of Marketing Strategy & Operations
    Instagram Apr 2019 - Jan 2020
    - Led and built strategic marketing, planning and operations processes to support the global Instagram consumer marketing organization- Drove articulation and coordination of annual/half goals and prioritization for the team- Managed resource allocation (headcount, budget) and accountability efforts- Led operational excellence activities including budget management, cross-functional coordination, and employee engagement/development/recognition
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  • Walmart Ecommerce
    Associate Director, Marketing Strategy & Business Operations
    Walmart Ecommerce Dec 2016 - Mar 2019
    Bentonville, Arkansas, Us
    - Led high visibility marketing efforts to delight customers, elevate brand, & drive revenue, including a complex marketing partnership with Google to launch “voice shopping”- Designed new strategy development process for all marketers, ensuring alignment with enterprise objectives; implemented planning tools and frameworks- Led marketing integration activities with newly acquired companies to achieve maximum efficiency across all marketing channels- Led training, development, recognition, and engagement activities across Marketing, including the design and implementation of a new training program to level-set team across all channels
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  • Boeing
    Senior Manager, Strategy - Data Analytics & Advanced Services
    Boeing Aug 2015 - Dec 2016
    Arlington, Va, Us
    - Led strategy development and execution for the BDS Data Analytics organization, created in June 2015; directly supported the Chief Data Analytics Officer - Partnered with the Business Units to create strategies and action plans that use data to drive product and service enhancement- Developed next-gen service concepts that leverage advanced modeling & simulation, augmented / virtual reality, artificial intelligence, and the ‘internet of things’ - Led cross-enterprise teams to assess customer demand, capability requirements, market position, IP valuation, business models, investment requirements, and go-to-market approaches including partnerships and M&A- Served as Vice Chair & U.S. Representative, NATO Industrial Advisory Group Study: “NATO and the Adoption of Big Data”
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  • Boeing
    Chief Of Staff, Business Development & Strategy
    Boeing Nov 2012 - Aug 2015
    Arlington, Va, Us
    Drove initiatives on behalf of the Vice President for Business Development & Strategy and his Leadership Team; led projects that spanned Boeing Defense, focusing on organizational effectiveness, talent development, and customer engagement
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  • Boeing
    Senior Strategy Analyst
    Boeing May 2010 - Nov 2012
    Arlington, Va, Us
    Senior Analyst in the Strategy & Business Capture group of Boeing Defense, Space & Security (BDS); responsible for analyzing and developing strategies for profitable growth, including:- Competitive assessments- Campaign strategies- Long range financial / investment planning- Merger & acquisition evaluations- New market analyses- Technology / capability assessments
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  • Lockheed Martin
    Business Development Intern, Is&Gs Global
    Lockheed Martin Jun 2009 - Aug 2009
    Bethesda, Md, Us
    MBA intern with the Information Systems & Global Services' (IS&GS) Global unit, which is responsible for increasing the international presence of all IS&GS lines of business.- Analyzed strategy for short- and long-term business capture in Asia Pacific and Europe- Facilitated review of M&A candidates- Evaluated business opportunities (“pipeline”) and global strategy in light of regional market data- Performed competitive intel research
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  • Ibm Global Business Services
    Senior Consultant
    Ibm Global Business Services Jun 2004 - Jun 2008
    Armonk, New York, Ny, Us
    Public Sector, Strategy & ChangePrimary Clients: U.S. Customs & Border Protection (3 yrs), NASA (1 yr)- Managed strategic communication, marketing, and training efforts to implement an HR system with more than 18,000 end users- Authored high profile presentations and agency-wide employee communications for client executives- Analyzed and documented business operations; customized IT solutions for each client site accordingly- Coordinated and managed multi-functional project teams - Advised client leadership on site preparedness and system configuration- Designed and delivered training plans, ILT curricula, and learning materials for new system users
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  • United States Senate
    Legislative Correspondent
    United States Senate Aug 2002 - May 2004
    Washington, District Of Columbia, Us
    Covered foreign relations, defense, veterans’ affairs, and technology for U.S. Senator John Edwards (D-NC)
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  • Techuk
    Policy Intern
    Techuk Jun 2000 - Aug 2000
    London, Gb
    View

Kate Heath Skills

Strategy Program Management Business Development Analysis Project Management Leadership Strategic Communications Strategic Planning Government Project Planning Business Strategy Change Management Training Management Management Consulting Policy Data Analysis Process Improvement Cross Functional Team Leadership Business Process Improvement Public Policy International Relations Research Team Leadership Organizational Development Integrity Strategic Consulting Governance Policy Analysis Strategic Partnerships Marketing Strategy Go To Market Strategy Marketing Digital Marketing Product Marketing Public Speaking Microsoft Office Consulting Talent Developer Communication Travel Team Building

Kate Heath Education Details

  • Duke University
    Duke University
    Public Policy Studies
  • The George Washington University School Of Business
    The George Washington University School Of Business
    International Business; Strategic Management And Public Policy
  • The George Washington University - Graduate School Of Education And Human Development
    The George Washington University - Graduate School Of Education And Human Development
    Human And Organizational Learning
  • Essec Business School
    Essec Business School
    Paris
  • Leesville Road High School
    Leesville Road High School

Frequently Asked Questions about Kate Heath

What company does Kate Heath work for?

Kate Heath works for Certus Core

What is Kate Heath's role at the current company?

Kate Heath's current role is SVP Marketing and Communications.

What is Kate Heath's email address?

Kate Heath's email address is ka****@****ail.com

What is Kate Heath's direct phone number?

Kate Heath's direct phone number is +170364*****

What schools did Kate Heath attend?

Kate Heath attended Duke University, The George Washington University School Of Business, The George Washington University - Graduate School Of Education And Human Development, Essec Business School, Leesville Road High School.

What are some of Kate Heath's interests?

Kate Heath has interest in Photography, French And Turkish Languages, International Travel.

What skills is Kate Heath known for?

Kate Heath has skills like Strategy, Program Management, Business Development, Analysis, Project Management, Leadership, Strategic Communications, Strategic Planning, Government, Project Planning, Business Strategy, Change Management.

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