Kate Heath Email & Phone Number

Tampa, Fl, Us

Tampa, Fl, Us

Tampa, Florida, Us

Embarc Collective helps Tampa Bay’s startup talent build bold, scalable, thriving companies.Our staff of executive advisors and function-specific experts deliver individualized support to startups inside of Embarc Collective’s state of the art 32,000 square foot collaboration facility. Embarc’s founder-first approach means that our coaching philosophy is centered on helping our members become stronger, sharper, and more resilient leaders. As the Brand and Marketing Advisor, my focus is on helping our founders establish the foundational elements of a smart marketing and branding plan including vision, mission, values, value propositions, customer personas/insights, and market awareness. I’m also a tireless advocate of strategic thinking as it relates to resource limitation – making sure early stage companies understand the ‘art of the funnel’ and are expending their resources on the audiences, messages, and channels that matter most, when they matter most.

Washington, D.C., Us

As the Director of Student Entrepreneurship at GW, I set strategy and direct initiatives to engage and support undergraduate and graduate students in entrepreneurial activities at all GW schools. My team partners with students, faculty, staff, and alumni throughout the year to bring high value educational and experiential opportunities to the GW community, including the New Venture Competition, GW Innovation Exchange, Innovation and Entrepreneurship (I+E) Lab, and the Innovator Access Program.Please visit www.innovation.gwu.edu for more information - and to learn more about our New Venture Competition, please visit www.newventurecompetition.gwu.edu.

I consulted with early-stage founders (outside of the GW and Embarc communities) on a case-by-case basis. The most common challenges I addressed included: - Articulating your value with a voice that's clear, authentic, and inclusive- Refining and differentiating your brand- Clarifying your mission, vision, and values- Identifying and understanding your customer- Organizing and prioritizing your marketing efforts- Aligning your marketing strategy to your broader goals

- Led and built strategic marketing, planning and operations processes to support the global Instagram consumer marketing organization- Drove articulation and coordination of annual/half goals and prioritization for the team- Managed resource allocation (headcount, budget) and accountability efforts- Led operational excellence activities including budget management, cross-functional coordination, and employee engagement/development/recognition

Bentonville, Arkansas, Us

- Led high visibility marketing efforts to delight customers, elevate brand, & drive revenue, including a complex marketing partnership with Google to launch “voice shopping”- Designed new strategy development process for all marketers, ensuring alignment with enterprise objectives; implemented planning tools and frameworks- Led marketing integration activities with newly acquired companies to achieve maximum efficiency across all marketing channels- Led training, development, recognition, and engagement activities across Marketing, including the design and implementation of a new training program to level-set team across all channels

Arlington, Va, Us

- Led strategy development and execution for the BDS Data Analytics organization, created in June 2015; directly supported the Chief Data Analytics Officer - Partnered with the Business Units to create strategies and action plans that use data to drive product and service enhancement- Developed next-gen service concepts that leverage advanced modeling & simulation, augmented / virtual reality, artificial intelligence, and the ‘internet of things’ - Led cross-enterprise teams to assess customer demand, capability requirements, market position, IP valuation, business models, investment requirements, and go-to-market approaches including partnerships and M&A- Served as Vice Chair & U.S. Representative, NATO Industrial Advisory Group Study: “NATO and the Adoption of Big Data”

Arlington, Va, Us

Drove initiatives on behalf of the Vice President for Business Development & Strategy and his Leadership Team; led projects that spanned Boeing Defense, focusing on organizational effectiveness, talent development, and customer engagement

Arlington, Va, Us

Senior Analyst in the Strategy & Business Capture group of Boeing Defense, Space & Security (BDS); responsible for analyzing and developing strategies for profitable growth, including:- Competitive assessments- Campaign strategies- Long range financial / investment planning- Merger & acquisition evaluations- New market analyses- Technology / capability assessments

Bethesda, Md, Us

MBA intern with the Information Systems & Global Services' (IS&GS) Global unit, which is responsible for increasing the international presence of all IS&GS lines of business.- Analyzed strategy for short- and long-term business capture in Asia Pacific and Europe- Facilitated review of M&A candidates- Evaluated business opportunities (“pipeline”) and global strategy in light of regional market data- Performed competitive intel research

Armonk, New York, Ny, Us

Public Sector, Strategy & ChangePrimary Clients: U.S. Customs & Border Protection (3 yrs), NASA (1 yr)- Managed strategic communication, marketing, and training efforts to implement an HR system with more than 18,000 end users- Authored high profile presentations and agency-wide employee communications for client executives- Analyzed and documented business operations; customized IT solutions for each client site accordingly- Coordinated and managed multi-functional project teams - Advised client leadership on site preparedness and system configuration- Designed and delivered training plans, ILT curricula, and learning materials for new system users

Washington, District Of Columbia, Us

Covered foreign relations, defense, veterans’ affairs, and technology for U.S. Senator John Edwards (D-NC)

London, Gb

Ba, Public Policy Studies

Mba, International Business; Strategic Management And Public Policy

Doctor Of Education - Edd, Human And Organizational Learning

École Supérieure Des Sciences Économiques Et Commerciales, Mba Exchange, Paris

Education record