I have over 14 years of media, publishing and marketing experience working in fast-paced environments with acute attention to detail and time management. I work on multiple high profile projects as lead and coordinate workflow effectively.● Email Execution: Building and executing static and dynamic emails using pre-existing templates with HTML, CSS and design guidelines, and cross-browser, mobile and email provider rendering and compatibility; creating, maintaining and updating complex automations; managing multiple campaign deployments across multiple business units; building microsites, landing pages and forms for data compilation and triggered email deployments to agents and wholesalers; managing recipient lists; target segmenting; A/B splits for subject line and content testing; email deployments throttling for specified delivery, list rates and time range; email design best practices; unsubscribe and CAN-SPAM proficient. ● Coordinating: Direct client interaction and collaboration with internal business partners, email team members, account management, multiple external agencies including Merkle, HarteHanks and DataLab. ● Reporting: Creating SQL queries and automations for specific data extraction from the email send and SFMC platform; pulling tracking data for performance data including clicks, opens, unsubscribes; analyzing results to give a solution to business partners. ● Customer Service: Quality assurance, conversational etiquette in person, email and phone; problem solving; handling and resolving client concerns.
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Sfmc Campaign SpecialistL'Oréal Dec 2019 - May 2020New York, New York -
Email Marketing CoordinatorNationwide Jun 2015 - Feb 2019Columbus, Ohio Metropolitan Area -
Ad CoordinatorAkron Beacon Journal/Ohio.Com Mar 2015 - Jun 2015Akron, Ohio, United StatesCoordinated print ad newspaper circulars. -
Sales AssociateRei Oct 2014 - Mar 2015Dublin, Ohio, United StatesOpened second location in the Columbus metropolitan area selling outdoor enthusiast recreational equipment and merchandise. Trained in camping, survivalism, hiking, climbing, small craft water sport, apparel and biking. -
E-Media CoordinatorHuman Capital Media Feb 2013 - Sep 2013Chicago, Illinois, United StatesFormerly Media-Tec Publishing
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Online And Print Media CoordinatorCrain Communications Jun 2010 - Feb 2013Chicago, Illinois, United StatesMarketing, sales and advertising coordinator for Workforce Management magazine and its website. -
Pre-Press SpecialistCrain Communications Jan 2009 - Jun 2010Akron, Ohio, United StatesColor corrected photos for four newspapers and its websites, created illustrations, classified ad data entry and page creation, edited pages, pagination, prepared newspaper for printing and coordinated with publication printers. -
Promotions CoordinatorCrain Communications Jan 2008 - 2009Akron, Ohio, United StatesGraphic designer for the Plastics News marketing department. Created house promotional ads and materials, media kits, tradeshow booth and conference art and signage, assisted with trade show setup and onsite promoting.
Heather Hinkle Education Details
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Computer Graphic Arts -
Visual Journalism -
Arts And Crafts
Frequently Asked Questions about Heather Hinkle
What is Heather Hinkle's role at the current company?
Heather Hinkle's current role is SFMC Campaign Specialist at L'Oréal.
What schools did Heather Hinkle attend?
Heather Hinkle attended Stark State College, Kent State University, Kent State University.
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Heather Hardwick
Pastor'S Wife & Mother Of 2 Sons. Reading Center Program Coordinator Passionately Serving With Reading Partners/Americorps. I Encourage And Equip Students And Volunteer Tutors. Pampered Chef ConsultantMoncks Corner, Sc1readingpartners.org -
heather hinkle
Helping Organizations Stay Connected Through Phone, Tablets, And Innovation SolutionsCincinnati Metropolitan Area2verizon.com, t-mobile.com -
4sbcglobal.net, wellsfargo.com, carringtonhc.com, situsamc.com
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