Responsible for setting the strategic direction of a multinational marketing team focused on developing the Quantis brand, driving engagement, and supporting the buyer journey. ► Oversaw brand refresh and website enhancement ► Structure, develop and scale marketing team to meet the needs of a growing organization► Manage team operations, including budget, operating model, vendor management, and workflows► Identify go-to-market objectives to support Quantis' strategy and positioning► Set priorities and coordinate marketing planning process across our key sectors and geographies► Lead team to develop, execute, and ultimately, measure thematic integrated marketing campaigns► Performance management and professional development of marketers► Participate in leading and communicating yearly strategic planning for Quantis

Responsible for developing and driving strategic go-to-market activities to establish EY’s brand in the Aerospace & Defense, Chemicals and Industrial Products sectors, with a particular focus on establishing brand permission for Industry 4.0 solutions offerings such as IIoT, Factory of the Future, Digital Twins, AI, etc. ► Developed global sector marketing strategy for Advanced Manufacturing and coordinated with regional marketing network on localization and execution plans► Formulate content strategy, working with senior leaders to identify core themes, determine channels and format for thought leadership campaign execution► Formed virtual, cross-functional project teams composed of internal and external creative agency resources and SMEs to support marketing campaigns, from concept to deployment and promotion► Drove social media strategy, paid and organic, including authoring or commissioning LinkedIn blogs for senior leadership► Developed and executed event sponsorship strategy; plan EY’s participation to provide leadership with opportunities to deepen client relationships► Orchestrated strategic partnerships with trade publications for editorial opportunities and readership surveys► Helped establish new global sector market segment community by driving internal events (webcasts/webinars/conferences), communication and sharing platforms

Retained on a contract-basis in a dual role serving two marketing functions in the organization. ► US Brand, Quality and Risk Management Review Leader - Improve and manage the EY system for the US communications oversight process (SCORE) that ensures all branding, content, positioning, technical accuracy and legal exposure concerns are noted and addressed in US firm publications prior to release► Marketing Project Lead, Advanced Manufacturing & Mobility - Managed marketing campaigns and helped establish content footprint in a newly-formed consolidated market segment within the organization

Marketing operations leader role in support of internal creative agency supporting the global marketing efforts of a preeminent professional services organization. Responsible for driving operational efficiency across agency departments (content, design, video, webcasting, and digital platforms), leading creative support, workflow, vendor management, communications compliance, and commercial functions. Promoted from Deputy to Leader role in February 2016.► Served as department head, leading strategic direction for a department of 85 people in 5 countries and led performance management for 6 direct reports► Led project management and transformation efforts to create a service-oriented business model that aligned people, process and technology, improving communication and turnaround times► Planned and managed a $16M global budget including P&L reporting, oversight of an additional $20M in vendor and inter-firm transactions. Developed and implemented a cross-charge model to redistribute vendor costs to other business units and fund the agency on a time and materials basis► Managed the global content review process (SCORE) tasked with ensuring adherence to brand standards, legal guidelines, risk management protocols, quality and technical accuracy. Integrated five separate regional processes into one standardized global process, implementing a new digital intake and workflow platform. ► Managed external vendors and agencies, negotiated contracts, assessed counterparty risks and developed KPIs to ensure desired service delivery quality► Established and managed traffic department, standardized workflow protocols from legacy operating models, developed and delivered training on new processes and protocols and developed metrics, scorecards and dashboards to measure organizational performance

Markets enablement role focused on establishing best practices across the sector marketing program, leading cross-sector thought leadership campaigns, driving efficiency, quality and speed-to-market. ► Drove global, multi-sector content marketing campaigns► Led a team of 25 direct and indirect reports and coordinated a network of over 40 marketers globally► Saved $6M in agency costs through the development of an offshore creative services team► Established a uniform quality and compliance review process for all 16 sectors, ensuring that materials were of the utmost quality and met legal and regulatory requirements► Drove sector digital content strategy for ey.com website to optimize the site’s performance with search engines (SEO), tripling the number of unique visitors in just one year, led refresh of ey.com for sectors► Devised and maintained web analytics reporting for each sector► Led strategic marketing for the Telecommunications market segment (dual role). Collaborated closely with senior partners during the planning and implementation of market planning, brand development, website and collateral development. Forged event partnership with International Telecommunications Union (ITU) saving $30k on sponsorship costs. Responsible for content marketing strategy and execution.

Writer and project manager in support of thought leadership development programs targeting strategically-critical market segments► Responsible for researching, writing and producing industry content such as, trade articles and whitepapers to support over 14 different industries, including Consumer Products, Energy, Government and Public Sector, Financial Services, Life Sciences and Retail.► Collaborated with internal business and technology experts to develop outreach strategies that branded client-serving professionals as thought leaders in their respective industries. ► Devised content to position the company’s expertise in front of key audiences, including trade publications, strategic events and conferences. ► Managed the development and deployment of EY’s first global, multi-sector marketing campaign resulting in over 200 unique deliverables with a consistent voice and scope.

► Oversaw strategy development, budgeting, marketing, planning activities to drive market share for this privately owned commercial real-estate company.► Developed and drive overall market strategy for the company, including creative services, content development, media planning, digital and social strategy and email marketing to drive increased revenue.► Managed relationships with outside agencies and manage contracts and negotiations to ensure that services were performed on time and within confined budgets. ► Measured and tracked results for all campaigns and marketing activities, reviewing their effectiveness, cost and return on investment (ROI).

Designed and produced proposals that drove $50M in new business to the New England region.

Performed marketing activities for a software/SaaS startup in urgent need of brand and marketing assets. Managed website, PR, packaging design, content development, ad campaigns, vendors and events.

► Developed research reporting products► Provided graphics support to GKE organization► Developed and delivered desktop application proficiency up-skilling program for knowledge analysts