Heath Nettles Email and Phone Number
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Currently serving as chief of staff for the marketing & communications team for The Recycling Partnership, an NGO dedicated to building a better recycling system, I am responsible for leading, owned, earned, paid and shared channels, internal communications, storytelling and cause marketing aimed at building a national movement around recycling. Prior to joining The Partnership, I was a senior leader in marketing & communications at Asheville-based Mission Health. There, I had responsibility for leading the planning, execution and evaluation of all issues and crisis communications, digital, social media and web initiatives across the $1.9 billion integrated health system with 10 hospitals and post-acute care facilities, numerous ambulatory clinics, a team of 12,000 and one of the largest accountable care organizations (ACOs) in the nation. During my 8-year tenure at the six-time Top 15 Health System, the team was named to several prestigious lists, including the Internet’s Top 50 Health Education Blogs the Internet's Top 100 Health & wellness Blogs, the Top 100 hospitals in social media, the nation’s “Most Wired” hospitals and #5 Super Hospital in IT. Other recognitions included Best Website and Digital Campaign by Healthcare Marketing National as well as awards from the regional division of the Society for Healthcare Strategy and Market Development (SHSMD), recognizing Mission Health for its consumer and team member publications, mixed media campaigns, interactive websites, marketing on a shoestring budget, social media, mobile applications and internal communications. Outside of my primary role, I have been appointed is an adjunct assistant professor of business at the University of North Carolina Asheville and has been a member of the graduate school faculty at the College of Health and Human Sciences at Western Carolina University in Cullowhee. My teaching experiences have included undergraduate and graduate-level courses in marketing, introduction to business, principles of management, organizational behavior and theory as well as strategic management. I recently served on the Carolina Healthcare Public Relations & Marketing Society's board of directors and currently serves as lay leader and communications director at Mars Hill United Methodist Church. I am completing his second term on the leadership team as convener of the Madison County Racial Justice Coalition. He volunteers with the local United Way, Reconciling Ministries, the Western North Carolina Conference of the United Methodist Church and several social enterprises.
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Lay Leader, Blue Ridge DistrictWestern North Carolina Conference UmcAsheville, Nc, Us -
Chief Of Staff For Marketing & Communications And Senior DirectorThe Recycling Partnership Apr 2023 - PresentWashington, D.C., UsCollaborating with a fractional CMO to lead a talented team of 12 marketing communications professionalsShaping segmented messaging to increase the number and engagement of community partners, funding partners & policymakers stakeholders through omni-channel campaigns, resulting in: - a 236% increase in website users - a 240% increase in new users - 25 million impressions (+142%) - 339,000 engagements (+265%) - 30k+ new followers (+500%) - 465% increase in online goal conversionsResponsible for creating, administering and improving The Partnership’s media relations workstream by directing public relations and communications strategies in more than 300 communities nationwide, contributing to - an annual media exposure of 4,000 (+21%), - a potential reach of over 5.1 billion (+90%) - an advertising equivalency of more than $47.4 million (+89%) - quadrupling top-tier media mentions, earning an average or nearly two each week in publications such as the New York Times, Wall Street Journal, Politico, HuffPost, Real Simple, Bloomberg, CNBC, Axios, NPR, Business Insider, The Hill and ForbesMobilized the Marketing & Communications team in addition to other key stakeholders, including leadership, UX designers, copywriters and developers to redesign recyclingpartnership.org in under four months resulting in: - a 14% increase in visits - a 23% increase in pageviewsPioneered a new internal communications platform connecting, informing and engaging a 100-person team of remote employees who are driving nearly 300 weekly visits to the internal hub.Led a cross-functional team of developers, designers, copywriters and marketers in collaboration with Facebook and five Fortune 500 companies to propose, design, develop and launch a Messenger chatbot providing personalized, local information Shepherded the integration of The Partnership’s chatbot experience into Recycle Check, the same tool powering dynamic labels QR codes on packaging -
Director Of Marketing & CommunicationsThe Recycling Partnership Oct 2019 - Apr 2023Washington, D.C., UsShaping segmented messaging to increase the number and engagement of community partners, funding partners, policy makers and other stakeholders through omni-channel campaigns, resulting in a 236% increase in website users, including a 240% increase in new users, 25 million impressions (+142%), 339,000 engagements (+265%) and an audience increase of 14,000 (+66%), open rates exceeding 25% and a 465% increase in online goal conversionsDirecting public relations and communications strategies in more than 120 communities nationwide, contributing to an annual media exposure of 4,000 (+21%), a potential reach of 3.4 billion and an advertising equivalency of more than $32 million (+20%)Led a cross-functional team of developers, designers, copywriters and marketers in collaboration with Facebook and five Fortune 500 companies to propose, design, develop and launch a Messenger chatbot providing personalized, hyper-local recycling information Spearheaded the launch of Communities for Recycling, a national public-facing brand designed to inspire recycling participation and guide households to recycle the right way, contributing to a 123% increase in website users, including a 122% increase in new users, a 5,900% increase in social audience growth, 8 million impressions (+32K%) and a 3,000% increase in engagements -
ConvenerMadison County Racial Justice Coalition Nov 2020 - PresentThe Madison County Racial Justice Coalition exists to foster a spirit of community, advocate for positive social change, and pursue justice and equity alongside people of color in Madison County, N.C.Planned the County’s first Juneteenth celebration, now an annual eventSuccessfully raised $7,000 to support the beautification and maintenance of a historic Black Cemetery, helping to lead to the creation of catalytic grants totaling $338,000 for Western North Carolina Hosting implicit bias and civility trainings for local law enforcement and community leaders Hosting the County’s first Dr. Martin Luther King, Jr. Breakfast, now an annual tradition Working with local communities to pass Black History Month & Racial Equity Relations Organize and lead monthly coalition meetingsLead media outreach and communications, including media training, website strategy and design
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Adjunct Assistant Professor Of Business / ManagementUniversity Of North Carolina At Asheville 2016 - PresentAsheville, Nc, UsRegularly exceeded course, departmental and campus-wide benchmarks in students’ evaluations Planned, delivered & accessed instruction for Organizational Behavior & Theory, a 200-level four-hour credit Management course within the Department of Management & Accountancy -
Communications, Marketing & Digital StrategistFreelance 2012 - PresentLead the design, copywriting, development and maintenance for more than nonprofit, social enterprise and religious organizations' websites Advanced business development opportunities and brand positioning efforts, exerting influence on business strategy and client growth Partnered with a Hawaii's largest health system to propose, develop, implement & evaluate both a Prepared to Care and Stay in Care campaign to increase inpatient and outpatient volumes during the COVID-19 pandemicCollaborated with a hospital’s senior leadership to develop philanthropic cases for support for support to complete a 24-bed inpatient infectious disease unit, allowing the hospital to assume a pivotal leadership role in addressing the state’s response to COVID-19Led a health system’s transformation to consumer-driven marketing, proposing, implementing and evaluating strategies and structure to drive volumes and revenues Developed a cardiovascular service line campaign, targeted at increasing physician and self-referrals increasing website users 45% and conversions by more than 26% despite the COVID-19 pandemic
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Adjunct Faculty, School Of Health SciencesWestern Carolina University 2018 - Sep 2021Cullowhee, Nc, UsRegularly exceeded departmental, school and campus-wide benchmarks in students’ evaluations Planned, delivered & accessed instruction for Health Care Marketing, a 600-level course in the Master of Health Sciences graduate programHealthcare Marketing | Master of Health Sciences | College of Health & Human Sciences -
Director, Digital & Social MediaMission Health 2016 - Oct 2019North Carolina, 28801, UsGrew digital media team from 0 to 6 FTEs in 4 years; hardwired processes for data-driven decision making in campaign development, execution & measurementInsourced & built system’s first-ever internal web development team, attaining an “Excellent” SUS score in <6 months, while reducing costs 40%Recognized as #23 on a list of the nation’s top 100 social media hospitals for excelling in social media engagement and fans, increased engagement by 1,000% on 15+ accountsGrew social media impressions more than 630%, eclipsing 42.6 million annual impressionsLaunched the Mission Health Blog increasing pageviews 3,900% & eclipsing 130,000 annual readers and 2,200 weekly subscribers, leading the publication to be named #14 among the internet's top health education blogs and #25 on the list of the top 100 health and wellness blogsStreamlined consumer-centric approach to patient portals, which realized a $500,000 cost savings and increased users by >50%Led the planning, execution & evaluation of all digital, social & web initiatives among 29+ staff including direct reports and interns at 10 hospitals & post-acute care facilitiesLed education, engagement and evangelism initiatives, including corporate sponsorships and two award-winning publications with circulations exceeding 80,000Planned and implemented innovative digital campaigns designed to educate, empower, engage, entertain and evangelize consumers, including becoming one the nation’s first health systems to integrate verified pages, instant articles and Facebook LiveRecognized by a regional healthcare marketing & public relations society for “Marketing on a Shoestring Budget,” for using Facebook Live to increase consumer participation by 324% while realizing a cost-savings of 500%Directed a team of designers, developers, strategists and writers to redesign the user experience for mission-health.org, which was recognized as the top interactive healthcare website in the Carolinas -
Senior Consultant, Digital MediaMission Health 2015 - 2016North Carolina, 28801, UsLed the planning, execution & evaluation of all digital, social & web initiatives among 25+ staff including direct reports and interns, seven hospitals, a post-acute care organization & numerous outpatient centers Annually grew consumer website traffic 2% to more than 1 million usersLed community relations education, engagement and evangelism initiatives, including philanthropic campaigns, corporate sponsorships/events and two award-winning publications with circulations exceeding 80,000Routinely proposed, administered and evaluated campaign & programmatic budgetsDirected a team of designers, developers and writers to create an award-winning human-centered design for mission-health.orgPiloted online appointment requests among 30+ physician practices, which yielded an 8% increase in quarterly appointment requests -
Manager, Digital & Social MarketingMission Health 2013 - 2015North Carolina, 28801, UsRecognized as #23 on a list of the nation’s top 100 social media hospitals for exceling in social media engagement and fans, increasing active daily engaged users by more than 200% on twelve corporate social media accounts Annually grew web traffic 2% to more than 1 million usersRedesigned internal blog, resulting in 247% viewership growth & $40,000 annual cost savingsProgressively increased responsibilities through two promotions within 12-month period Liaised with Information Technology Executive Team for collaborative projects, including a MedStaff Portal with two-way communication ability and a streamlined consumer-centric approach to patient portals, which realized a cost savings in excess of $750,000. Routinely proposed, administered and evaluated campaign & programmatic budgetsLed the planning, execution and evaluation of all digital, social & web initiatives among 26+ staff including direct reports and interns, seven hospitals, a post-acute care organization and numerous outpatient centers -
Marketing ManagerMission Health 2012 - 2013North Carolina, 28801, UsPromoted by Senior Vice President of government & community relations to a newly created position within a Top 15 Health SystemCollaborated with VP-Strategic Initiatives & VP-Marketing to integrate newly on-boarded hospital into brand familyIntroduced new brand strategy designed to drive robust patient volumes and increase contribution margins for primary & ambulatory care, low vision and senior services, bariatric service line, pharmacy and behavioral healthExecuted refined & streamlined on-boarding marketing plan for the introduction of new providersSuccessfully launched & leveraged innovative collaboration with Mission Low Vision and Industries for the Blind to provide the community an unsurpassed continuum of rehabilitative and medical care -
Marketing SpecialistMission Health 2011 - 2012North Carolina, 28801, Us• Consistently exceeded stakeholders’ expectations in managing the initiation and execution of integrated marketing communication plans to support more than 40 primary, ambulatory and physician group practices• Enhanced the image of the health system through strategic public relations and effective brand management• Coordinated physician and practice on-boarding & integration, facilitating the introduction of new physicians through strategic dissemination of media releases, physician liaising & community events• Implemented plan to effectively oversee the administration and development of marketing & community relations budget for Mission Medical Associates & affiliated practices• Recognized by supervisor with a Merit Moment in the planning, execution and evaluation of special events, including the highly publicized and controversial Mission Pardee Health Campus -
Marketing Coordinator, Mission Medical AssociatesMission Health 2011 - 2011North Carolina, 28801, UsIncreased SEO & practice/physician web presence through production of a fresh stream of news, events and physician profiles for missionMD.orgConsistently communicated with 18-county service area through maintenance of in-house CRM, including regional database of 3,000 physicians and physician practices Assisted in the development of FY 2012 strategic marketing through conducting ambulatory & primary care marketing researchLaunched the inaugural outpatient care center for Mission Health in highly competitive tertiary marketRecognized by colleagues for the successful planning, execution and evaluation of more than five special events for executives, physicians and community organizations -
Adjunct Instructor | Department Of Business AdministrationAsheville-Buncombe Technical Community College 2013 - 2016Nc, UsTaught introduction to business, principles of management, business applications seminar (capstone) and professional developmentAdvised students regarding course & curriculum planning as well as university transfer processesMentored minority students within A-B Tech's Minority Student Mentoring program -
Loaned ExecutiveUnited Way Of Asheville & Buncombe County 2012 - 2012Asheville, Nc, UsResponsible to the director of resource development for employee campaign goals totaling $800,000, more than one-tenth of the agency’s 2012 revenues and 16% of $5 million county-wide goalRecognized for increasing participation, average gifts and total campaign contributions at Mission HealthCollaborated with cross-functional teams, including senior leadership, across manufacturing, retail, and healthcare sectors to meet and/or exceed workplace campaign goalsVolunteered more than 25 hours weekly while maintaining full-time professional responsibilities with Mission HealthMeasurable successes within my portfolio of retail, healthcare and manufacturing employee campaigns included:• A 10% increase over the 2011 campaign at Asheville Regional Airport• A 43% increase over the 2011 campaign at the Belk located within the Asheville Mall.• A 26% increase over the 2011 campaign at the PepsiCola Bottling Company• A 6% increase in Mission Health's campaign, the county's largest 2012 combined/corporate gift • A 47% increase over the 2011 campaign at Givens Estates• A 28% increase over the 2011 campaign at the Dillard’s located within the Asheville Mall. -
Academic Advisor // Communications CoordinatorWestern Carolina University 2010 - 2011Cullowhee, Nc, UsSuccessfully planned, implemented & evaluated inaugural professional advising model within an academic college at Western Carolina UniversityEnhanced the image of the college and university through planning, development, execution, evaluation and coordination of communications, marketing and recruitment for undergraduate programs of studyDeveloped, implemented and evaluated advising policies, procedures, communications plans and processes for the University’s largest majorRecognized with a Dean’s Above & Beyond Award for proposing and implementing the College of Education and Allied Professions’ social media marketing plan, including development of strategies to engage the College’s diverse constituencies, one of the first social media campaigns and platforms at the University -
Assistant Director Of Admissions // Social Media CoordinatorWestern Carolina University 2008 - 2010Cullowhee, Nc, UsProposed, implemented and evaluated recruitment initiatives to enhance the number of enrolled students by more than 17% during the fall 2009 admission cycleRecognized by director of admissions for successfully managing rural and urban recruitment areas, increasing territory enrollment by 33%Proposed, created and maintained an online social media community of more than 550 members, effectively enhancing the yield of enrolled studentsCoordinated the office’s social media efforts in addition to exerting influence in the University’s social media marketing efforts, collaborating the WCU’s eMarketing coordinator and the social media users’ group -
Unc News Services - Staff Writer/Editor InternUniversity Of North Carolina At Chapel Hill 2008 - 2008Chapel Hill, Nc, UsResearched University-related events for integration into news releases and publicationsInterviewed and collaborated with faculty, staff, students, alumni and media to draft, edit and distribute releases and advisories -
Visitation Program CoordinatorUniversity Of North Carolina At Chapel Hill 2006 - 2008Chapel Hill, Nc, UsImproved the overall quality of the Carolina Admissions Ambassador through the effective Management, selection and training of more than 250 Admissions Ambassador and tour guidesCollaborated with University faculty to afford more than 2,000 prospective students the opportunity to experience academic life on campus Engaged with middle and high school counselors nationwide to afford more than 1,500 students the opportunity to visit campusOversaw daily operation of Admissions Ambassador and tour guide program -
Lobby Manager, Undergraduate AdmissionsUniversity Of North Carolina At Chapel Hill 2006 - 2007Chapel Hill, Nc, UsProcessed incoming office mail, transcripts and admission applicationsOversaw daily operation of two campus tours and information sessionsTriaged prospective student and family inquiries, referring questions to higher authority when appropriate -
Office AssistantUnc Eshelman School Of Pharmacy 2005 - 2008Chapel Hill, Nc, UsMaintained and updated membership records for 87 active chapters throughout the nationPerformed library and internet-based research
Heath Nettles Skills
Heath Nettles Education Details
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University Of North Carolina At Chapel HillJournalism And Mass Communication | Public Relations With An Outside Concentration In Education -
Stanford UniversityProject Management -
Western Carolina UniversityBusiness Administration -
U.S. Department Of Homeland Security - Center For Domestic PreparednessCrisis Communication
Frequently Asked Questions about Heath Nettles
What company does Heath Nettles work for?
Heath Nettles works for Western North Carolina Conference Umc
What is Heath Nettles's role at the current company?
Heath Nettles's current role is Lay Leader, Blue Ridge District.
What is Heath Nettles's email address?
Heath Nettles's email address is he****@****ail.com
What is Heath Nettles's direct phone number?
Heath Nettles's direct phone number is +191099*****
What schools did Heath Nettles attend?
Heath Nettles attended University Of North Carolina At Chapel Hill, Stanford University, Western Carolina University, U.s. Department Of Homeland Security - Center For Domestic Preparedness.
What are some of Heath Nettles's interests?
Heath Nettles has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.
What skills is Heath Nettles known for?
Heath Nettles has skills like Public Relations, Event Planning, Social Media, Public Speaking, Fundraising, Social Media Marketing, Marketing Communications, Leadership, Marketing, Higher Education, Press Releases, Community Outreach.
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