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Heath is a product and marketing leader with a passion for working with cross-functional teams to bring digital and physical product experiences to life. A recovering hospital administrator, Heath cut his product management teeth at WebMD leading the development and delivery of one of the first hospital and physician quality comparison tools. Since then, he has spent half of his career in product and half in marketing leadership roles across multiple industries including healthcare, biotech and pharma, personal health and fitness technology, and product and user experience design.As the first product manager in two companies and the first to run product marketing in three companies, he has a demonstrated ability to operate in fast-paced, early and growth-stage companies balancing strategic and tactical responsibilities. Heath has been a part of successful fundraising rounds and acquisitions.Heath is intensely focused on understanding the user to develop persona-driven product and marketing strategies that resonate with target audiences.Product Specialties: design thinking, product vision and strategy, user research, testing, and validation, product roadmap prioritization and communication, cross-functional coordination and collaboration, problem identification and validation.Marketing Specialties: persona-driven product marketing, multi-channel content strategy and execution, creative and impactful storytelling, launch planning, sales enablement, product messaging and positioning, voice of the customer and competitive research.
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Director Of Product MarketingAppcast, IncBoston, Ma, Us
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Vice President Of MarketingTrux Mar 2022 - PresentBoston, Massachusetts, Us -
Vice President Of Product MarketingTrux Aug 2021 - Mar 2022Boston, Massachusetts, Us
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Product Marketing DirectorTrux Mar 2019 - Aug 2021Boston, Massachusetts, Us
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Vice President Of MarketingFresh Tilled Soil Nov 2016 - Dec 2018Boston, Ma, UsFresh Tilled Soil is a user experience and product design agency creating business impact through rapid, iterative design. -
Sr. Director Of Marketing And Business DevelopmentZapprx Oct 2015 - Nov 2016Chicago, Il, UsZappRx is a digital health services company that is modernizing and simplifying the way specialty medications are managed. We provide a secure, collaborative online platform that allows patients, physicians, and pharmacists to work together to improve patients’ access to treatment and deliver medicine faster. -
Director Of Product MarketingConnance Jul 2014 - Oct 2015Waltham, Ma, UsConnance is healthcare’s premier source of predictive analytic technology solutions that enable hospitals, clinicians and outsourcing organizations to optimize financial and clinical workflows for sustained performance improvement. -
Director Of Marketing And Business DevelopmentActivate Networks, Inc. Jan 2013 - Jun 2014Newton, Ma, UsActivate Networks is a venture-backed SaaS and services company offering a platform for social network analytics in the Healthcare and Pharma/Life Sciences industries. Heath leads product marketing, product management, and sales support for two of the company's three business units. Responsible for content management, thought leadership, and demand generation campaign execution. Gather, document, and prioritize market and product requirements for multiple solutions across two business units. Create and train the sales organization on product pricing, packaging, and messaging. -
Product Marketing ManagerPatientkeeper Jun 2011 - Jan 2013Waltham, Ma, UsPatientKeeper is the leader in mobile and web-based physician workflow systems. While at PatientKeeper, Heath developed and delivered persona-driven messaging, content, and marketing campaigns that helped guide customers through the buying and adoption process. In addition, Heath was responsible for the organization’s Meaningful Use strategy and messaging, and monitoring the ONC and CMS activity to prepare Product Management, Engineering, and Sales for certification and standards requirements. -
Director Of Product ManagementPolyremedy Sep 2010 - Jun 2011Mountain View, Ca, UsMember of executive team responsible for marketing strategy and execution, product roadmap and requirements for the company’s next-generation, integrated Personalized Woundcare System (PWSTM). -
Product Manager And Product Marketing ManagerPatientkeeper Jun 2008 - Sep 2010Waltham, Ma, UsAs Product Manager, responsible for release management, roadmap and strategy for three products within the PatientKeeper Clinical Product Suite. Created the Product Marketing Manager position to develop product collateral and sales tools for the entire product suite including presentations, white papers, case studies, product brochures, technical briefs and web content. Worked with sales leadership to prioritize enablement materials, deliver regular and ad hoc training to Sales and Account Management.
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Product Manager, On-Demand SolutionsNuance Communications, Inc. Nov 2007 - Jun 2008Burlington, Ma, UsProduct Manager responsible for On-Demand, enterprise solutions within the Healthcare Division of Nuance Communications, the leading supplier of speech and imaging solutions. -
Product ManagerWebmd, Inc. Jun 2000 - Nov 2007UsManaged roadmap, market requirements, data and software licensing for products comparing hospital and physician performance. Maintained, trained and evangelized product algorithms and adjustment methodologies to medical directors, physician executives and executives at hospitals, health plans and large employer groups. -
Practice Manager, CardiologyNew England Medical Center Jul 1998 - Jun 2000Boston, Ma, UsP&L responsibility for a $10.2M hospital, $5.2M professional, and $4M clinical trials budget encompassing four procedure laboratories and two outpatient clinics. -
Administrative FellowLifespan 1997 - 1998Providence, Ri, Us
Heath Umbach Skills
Heath Umbach Education Details
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The George Washington UniversityAcute & Ambulatory Care -
University Of VirginiaPsychology & Sports Medicine
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Baylor School
Frequently Asked Questions about Heath Umbach
What company does Heath Umbach work for?
Heath Umbach works for Appcast, Inc
What is Heath Umbach's role at the current company?
Heath Umbach's current role is Director of Product Marketing.
What is Heath Umbach's email address?
Heath Umbach's email address is he****@****ail.com
What is Heath Umbach's direct phone number?
Heath Umbach's direct phone number is +197829*****
What schools did Heath Umbach attend?
Heath Umbach attended The George Washington University, University Of Virginia, Baylor School.
What are some of Heath Umbach's interests?
Heath Umbach has interest in Children.
What skills is Heath Umbach known for?
Heath Umbach has skills like Product Management, Healthcare Information Technology, Product Marketing, Enterprise Software, Saas, Strategy, Healthcare, Mobile Technology, Ehr, Cross Functional Team Leadership, Analytics, Lead Generation.
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