Heath Weber

Heath Weber Email and Phone Number

Marketing Director @ Anthem, Inc.
Mason, OH, US
Heath Weber's Location
Mason, Ohio, United States, United States
Heath Weber's Contact Details
About Heath Weber

Senior marketing and communication professional with about 25 years of experience. History of orchestrating and delivering successful marketing strategies that save money, drive revenue, and change consumer behavior. Strong background in strategic communications and public relations in corporate and agency environments. Refined relationship-building and leadership skills through experience working collaboratively with vendors, clients, sales staff, and matrixed, cross-functional areas. Managed people and project teams throughout career. Earned graduate degree, been published, and worked within a wealth of industries, like health care (delivery and insurance), pharmacy, technology, telecommunications, banking, and consumer packaged goods.Skills: Agency management, analyst relations, campaign management, change management, corporate communications, creative development and strategy, marketing automation, marketing strategy, media relations, message development, product launch strategy, relationship management, team leadership

Heath Weber's Current Company Details
Anthem, Inc.

Anthem, Inc.

View
Marketing Director
Mason, OH, US
Heath Weber Work Experience Details
  • Anthem, Inc.
    Marketing Director
    Anthem, Inc.
    Mason, Oh, Us
  • Elevance Health
    Marketing Director
    Elevance Health 2007 - 2023
    Indianapolis, Indiana, Us
    Joined Fortune 20 health insurer as Marketing Manager. Promoted through a series of roles with increasing responsibility.● Led a team of nine professionals who provided marketing and communications strategy, planning, counsel, and support for various products, services and programs.● Built, executed, and managed multi-channel, multi-market, automation campaigns that consistently drove more than $20MM in revenue annually.● Increased pharmacy mail service sales by $79MM and operating gain by $11MM through multi-channel campaign.● Grew enrollment in online doctor visit service from zero to 100K in 15 months through targeted, multi-touchcampaigns.● Generated, consistently, more than a 60% recall rate across marketing campaigns.
  • The Abreon Group
    Senior Marketing And Communication Consultant
    The Abreon Group 2005 - 2007
    Pittsburgh, Pennsylvania, Us
    Hired at change management/marketing consultancy to understand the details of clients’ changes related to new technologies or processes, and then build marketing and communication plans to help those clients inform their employees and any external audiences about the changes.● Delivered $2MM worth of communications and marketing consulting services to Fortune 500 clients, including Procter & Gamble, The Gap, ADP, and Cardinal Health.● Managed multiple projects, which included scoping, reporting, balancing staff workload, managing budgets, and directing the work of copywriters and designers.● Drove repeat business by consistently delivering solid project results and building relationships at varying levels within a customer’s organization, like the client’s project team members, the project lead, and executive sponsors.
  • Anthem Blue Cross And Blue Shield
    Communication Manager
    Anthem Blue Cross And Blue Shield 2002 - 2005
    Indianapolis, Indiana, Us
    Hired to lead all internal and external communication and marketing campaigns to introduce and continue to promote web capabilities and consumer-directed health plans (CDHPs), like health savings accounts (HSAs) and health reimbursement accounts (HRAs).● Supervised and integrated various communication and marketing plans simultaneously – leading cross-functional and cross-regional teams of up to 15 people in a matrixed environment.● Cultivated more than 50 relationships with industry analysts and reporters, which eventually increased by more than 90 percent Anthem’s brand visibility in media and analyst publications. Served as spokesperson.● Developed a formal process–along with standard materials–to launch products, promote awareness, and encourage trial. This process ensured communications shared similar messaging and were communicated using the appropriate channels at the appropriate times to the right audiences.
  • Worldcom
    Public Relations Specialist
    Worldcom 1999 - 2002
    Hired to promote telecommunications services to industry analysts, but led the company’s entire internal and external industry analyst relations program when my supervisor resigned.● Increased WorldCom’s brand visibility by more than 75 percent through intuitive analyst relationship-buildingprograms, such as industry analyst days, Webcasts, road shows, briefings, and marketing partnerships.● Prepared and trained WorldCom executives for industry analyst briefings concerning product launches, service enhancements, policy changes, merger announcements, and branding changes.● Developed and maintained more than 200 relationships with industry analysts. Served as spokesperson.

Heath Weber Skills

Marketing Communications Integrated Marketing Marketing Marketing Strategy Corporate Communications Direct Marketing Cross Functional Team Leadership Strategic Planning Internal Communications Change Management Public Relations Healthcare Strategic Communications Product Marketing Marketing Management Account Management Direct Mail Newsletters Copywriting Brand Development Crisis Communications Messaging Media Relations Writing Team Leadership Editing Market Research Strategy Crm Promotions Marketing Materials

Heath Weber Education Details

  • The Ohio State University
    The Ohio State University
    Master'S Of Arts In Journalism & Communication
  • Ohio University
    Ohio University
    Bachelor'S Of Science In Communication

Frequently Asked Questions about Heath Weber

What company does Heath Weber work for?

Heath Weber works for Anthem, Inc.

What is Heath Weber's role at the current company?

Heath Weber's current role is Marketing Director.

What is Heath Weber's email address?

Heath Weber's email address is he****@****hem.com

What schools did Heath Weber attend?

Heath Weber attended The Ohio State University, Ohio University.

What skills is Heath Weber known for?

Heath Weber has skills like Marketing Communications, Integrated Marketing, Marketing, Marketing Strategy, Corporate Communications, Direct Marketing, Cross Functional Team Leadership, Strategic Planning, Internal Communications, Change Management, Public Relations, Healthcare.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.