Heath Weber work email
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Heath Weber personal email
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Senior marketing and communication professional with about 25 years of experience. History of orchestrating and delivering successful marketing strategies that save money, drive revenue, and change consumer behavior. Strong background in strategic communications and public relations in corporate and agency environments. Refined relationship-building and leadership skills through experience working collaboratively with vendors, clients, sales staff, and matrixed, cross-functional areas. Managed people and project teams throughout career. Earned graduate degree, been published, and worked within a wealth of industries, like health care (delivery and insurance), pharmacy, technology, telecommunications, banking, and consumer packaged goods.Skills: Agency management, analyst relations, campaign management, change management, corporate communications, creative development and strategy, marketing automation, marketing strategy, media relations, message development, product launch strategy, relationship management, team leadership
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Marketing DirectorAnthem, Inc.Mason, Oh, Us -
Marketing DirectorElevance Health 2007 - 2023Indianapolis, Indiana, UsJoined Fortune 20 health insurer as Marketing Manager. Promoted through a series of roles with increasing responsibility.● Led a team of nine professionals who provided marketing and communications strategy, planning, counsel, and support for various products, services and programs.● Built, executed, and managed multi-channel, multi-market, automation campaigns that consistently drove more than $20MM in revenue annually.● Increased pharmacy mail service sales by $79MM and operating gain by $11MM through multi-channel campaign.● Grew enrollment in online doctor visit service from zero to 100K in 15 months through targeted, multi-touchcampaigns.● Generated, consistently, more than a 60% recall rate across marketing campaigns. -
Senior Marketing And Communication ConsultantThe Abreon Group 2005 - 2007Pittsburgh, Pennsylvania, UsHired at change management/marketing consultancy to understand the details of clients’ changes related to new technologies or processes, and then build marketing and communication plans to help those clients inform their employees and any external audiences about the changes.● Delivered $2MM worth of communications and marketing consulting services to Fortune 500 clients, including Procter & Gamble, The Gap, ADP, and Cardinal Health.● Managed multiple projects, which included scoping, reporting, balancing staff workload, managing budgets, and directing the work of copywriters and designers.● Drove repeat business by consistently delivering solid project results and building relationships at varying levels within a customer’s organization, like the client’s project team members, the project lead, and executive sponsors. -
Communication ManagerAnthem Blue Cross And Blue Shield 2002 - 2005Indianapolis, Indiana, UsHired to lead all internal and external communication and marketing campaigns to introduce and continue to promote web capabilities and consumer-directed health plans (CDHPs), like health savings accounts (HSAs) and health reimbursement accounts (HRAs).● Supervised and integrated various communication and marketing plans simultaneously – leading cross-functional and cross-regional teams of up to 15 people in a matrixed environment.● Cultivated more than 50 relationships with industry analysts and reporters, which eventually increased by more than 90 percent Anthem’s brand visibility in media and analyst publications. Served as spokesperson.● Developed a formal process–along with standard materials–to launch products, promote awareness, and encourage trial. This process ensured communications shared similar messaging and were communicated using the appropriate channels at the appropriate times to the right audiences. -
Public Relations SpecialistWorldcom 1999 - 2002Hired to promote telecommunications services to industry analysts, but led the company’s entire internal and external industry analyst relations program when my supervisor resigned.● Increased WorldCom’s brand visibility by more than 75 percent through intuitive analyst relationship-buildingprograms, such as industry analyst days, Webcasts, road shows, briefings, and marketing partnerships.● Prepared and trained WorldCom executives for industry analyst briefings concerning product launches, service enhancements, policy changes, merger announcements, and branding changes.● Developed and maintained more than 200 relationships with industry analysts. Served as spokesperson.
Heath Weber Skills
Heath Weber Education Details
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The Ohio State UniversityMaster'S Of Arts In Journalism & Communication -
Ohio UniversityBachelor'S Of Science In Communication
Frequently Asked Questions about Heath Weber
What company does Heath Weber work for?
Heath Weber works for Anthem, Inc.
What is Heath Weber's role at the current company?
Heath Weber's current role is Marketing Director.
What is Heath Weber's email address?
Heath Weber's email address is he****@****hem.com
What schools did Heath Weber attend?
Heath Weber attended The Ohio State University, Ohio University.
What skills is Heath Weber known for?
Heath Weber has skills like Marketing Communications, Integrated Marketing, Marketing, Marketing Strategy, Corporate Communications, Direct Marketing, Cross Functional Team Leadership, Strategic Planning, Internal Communications, Change Management, Public Relations, Healthcare.
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