Heath Willis Email & Phone Number

Atlanta Metropolitan Area

Zurich, Zurich, Ch

Leading the US Gourmet Business Unit at Barry Callebaut Group, overseeing strategic vision, leadership, & digital transformation efforts to drive growth & expansion. • Establishing & monitoring key supply chain, service, and marketing KPIs to ensure continued business success.• Accelerating the delivery of budgeted volume & margin growth in the foodservice, bakery, confection, and artisan markets with successful execution of the annual budget plan.

London, Gb

Leveraging consumer & shopper insights & data to partner with Diageo's most impactful customers globally to provide a best-in-class digital path to purchase experience. Creation of & standardization/commercialization of tools & methods to scale eCategory, eRGM & digital shelf excellence bespoke for various retailers & e-tailers worldwide.• Accelerated adoption of Diageo Way of eCategory Leadership, leading customer sessions with major multinationals like Carrefour, Instacart & Tesco in collaboration of implementing best-in-class digital category programs & path to purchase solutions.• Led transformative projects in the areas of taxonomy, perfect store experience online & eGrocery resulting in double digit comp growth in key markets such as North America, Latin America & Europe while achieving top scores in Advantage Group survey results.

London, Gb

Drive coordination of global customer development to more rapidly deploy solutions against key customer & company aligned initiatives. Align, assess & incubate various digital, product, flavor extension & creative innovation projects to drive adoption at scale while lowering overall cost to execute. Additionally led workstream to accelerate digitization of key selling functions leveraging a blend of Salesforce-based technologies & suite of SaaS solutions crafted to free up selling function practioners to prospect & sell deeper into existing business.

London, Gb

Accountable for the global strategy & performance of TheBar.com, Diageo's lead D2C platform, leveraging consumer & shopper insights to translate business strategy into product strategy, driving brand engagement & purchase transactions. Directed & launched the world’s pre-eminent spirits company’s first-ever global white label tech platform development enabling the organization’s ambition to build scale globally leveraging a centralized tool for synthesizing data, consumer insights & lowering costs on direct-to-consumer (D2C) & brand sites globally. • Successfully led the delivery of the first version of the platform to launch in the Great Britain market under TheBar.com.• Authored the working roadmap of features, functionalities & enhancements to accelerate the global deployment plan.

Dubuque, Ia, Us

Led the digital & eCommerce transformation & acceleration strategy for the ready-to-assemble homestyles™ home & outdoor furniture division while crafting the broader overall e-business strategy for Flexsteel Industries, one of the oldest & largest manufacturers, importers & marketers of residential & contract upholstered & wooden furniture products in the United States. • Turned around a declining & underperforming division to post a 37% YOY growth rate at an improved GM% in CY 2020.• Transformed numerous senior level relationships with key partners such as Wayfair, Amazon, Overstock & Home Depot from transactional to highly collaborative, growing YOY comps mid double-digits in many & partnering in product development projects.• Launched company's first direct-to-consumer (D2C) site offering for homestylesfurniture.com, transforming & iterating UX/CX & developing strategy for 1P/3P hybrid marketplace sales approach.

Luxemburg, Lu

Capability deployment responsibility across the spectrum of eCommerce channels, from pure-play & brick & click e-tail to D2C selling for one of the world’s leading manufacturers & marketers of resin-based household & garden consumer products. Led JBP sessions & top-to-top senior level relationships with Amazon, Wayfair & numerous other major online partners. Responsible for building, developing & implementing new eCommerce capabilities & lead the Company’s eCommerce vision, strategy & coordination across business segments & key customers, leading Keter’s transformation from a traditional retail-driven business to a far more digitally savvy one.• Drove a 27% YOY growth rate in the face of numerous operations, logistics & supply chain challenges.• Managed a group of 5 direct reports & 3 indirect reports, all working virtual across multiple areas of the US & world.

Atlanta, Ga, Us

Promoted to lead the Company's international partnership with the largest global eCommerce retailers, particularly Amazon & Alibaba, but also food service delivery aggregators like Delivery Hero. Built a partnership strategy for each customer, guiding the commercial execution & coordinating call plans & call points with the global business units in a manner that maximizes local business while leveraging global best practices and strategic opportunity with each customer. Established routines and protocols to share learnings across markets, but also enable the ease and speed of in market execution. • Successfully led development & execution of annual business plans across 10 markets which yielded a revenue increase of 43% year over year. • Drove creation of a globally networked community designed to identify risks & opportunities with commercial agreements saving organization millions in misspent investment while maximizing full growth trajectory potential.

Atlanta, Ga, Us

Led Walmart Global Customer Team in the areas of customer marketing, consumer marketing, shopper marketing & shopper insights; including research & creative development for key joint initiatives such as Olympics, FIFA World Cup, Coke with Meals & Holiday. Also led company's global e-Commerce relationship with Walmart.com across multiple international markets (primarily Mexico, Brazil, China, Japan & UK) which resulted in the successful development of a strategic platform for engagement with Walmart.com in the US. Built network of field-based marketing leaders in 9 countries, providing support that drove development & execution of integrated marketing programs within Walmart.• Designed & implemented global campaigns that resulted in a 34% aggregate incremental annual growth rate across multiple markets.• Established credibility level with Walmart to earn company a lead supplier role in grocery eCommerce development & expansion leveraging digital/social/mobile tactics in order to deliver maximum impact on program goals.

Atlanta, Ga, Us

Led efforts to commercialize shopper relevant innovation & bring to market with company's largest customer. Created & aligned strategic marketing programming to accelerate category activity in key areas across the company's broad brand portfolio. Drove large-scale programs that brought "big ideas" to life in-store, many of which were custom and/or exclusive to Walmart. Additional responsibilities included ideation & development of programs to activate in support of shoppers of high & dominant multicultural (African-American, Hispanic & Asian-American) stores at Walmart, call point management of the customer from a multicultural marketing standpoint as well as leading the marketing strategy for pillar programs such as Holiday, sports/event marketing & properties such as FIFA World Cup, NCAA & the PGA TOUR.• Project managed exclusive innovations for Walmart such as the Heritage Bottle & Christmas Ornament bottle, which drove a 38% increase in sales & became a pillar platform for customer's holiday in-store execution strategy.• Collaborated across other suppliers to create in-store events, several of which drove double-digit percent growth & were anniversaried by Walmart because of their effectiveness at reaching the target shopper.

Bentonville, Arkansas, Us

Managed marketing efforts for dry grocery division of US Supercenter business, collaborating efforts among many top-tier CPG companies into programs developed and driven by Wal-Mart. Created and orchestrated first co-op attempt at programming the store based on big event marketing (Game Time 2006) and also managed the company's grand opening marketing program and income development marketing programs (McDonald's/Subway/vestibule area programming).

Bentonville, Arkansas, Us

Responsibilities included the linkage between Walmart.com and brick & mortar for leveraging opportunities to communicate depth & breadth of offerings on the company's website that were not found in stores. Led efforts to develop pilot of "Ship to Store" program, Walmart's first foray into eCommerce click & collect. Developed relationships internally to advance strategy of integrating Walmart.com communications into every relevant piece of company point-of-sale or collateral. Primary focus was against the electronics, sporting goods & hardlines categories.