Heba Al Fazari is a global business leader and seasonal adviser. As CEO, i am grateful to guide a successful innovative online platform, Coveti the first FinTech enabled luxury marketplace for next generation fashion designers,to support the new wave of the next big name in fashion that would otherwise remain undiscovered and unheard.Heba also, is the founder of D’lure Trends, and Cashmere Black. With her previous diplomatic role, she was heavily involved in UAE representation in regional and international Economic organizations and has also consulted to a wide variety of companies on FTA’s, trade policy and non-market strategyAl Fazari’s is award-nominated figure competitor in Musclemania May, 2010 and earned critical acclaim in “Women in Leadership”. With her background in image consulting most recently, she advised and consulted in multiple fashion projects.She is known as a trend setter, having had major influence in policy change promoting gender diversity and has long believed that education is the door to freedom. Al Fazari with commitment to community as Founder and CEO of Coveti we joined Pledge 1%, a corporate philanthropy movement dedicated to making the community a key stakeholder in every business. Spearheaded by Atlassian, the Entrepreneurs Foundation of Colorado, Rally Software, Salesforce and Tides, Pledge 1% empowers companies to donate 1% of product, 1% of equity, 1% of profit or 1% of employee time to improve communities around the world.Specialties: factories expansion, factories relocation, International trade; international trade institutions; political economy of international business; non-market strategy, image and fashion styling