Heba Abou Gabal Email & Phone Number

Doha, Qatar

Qatar

Highlights Led the skin care unit; developed annual and monthly action plans to set targets and pursue increased revenue inflow. Implemented pricing strategy for new registered brand with focus on winning new business and improving market share growth.Key Responsibilities Conducted market research; provided senior management with insights to assist in new product/service development and distribution channel selection decision-making. Kept abreast of competitor strategies; identified market gaps and utilized business USPs to secure new revenue streams. Mentored junior staff, delivered training and promoted self-sufficiency to ensure realization of individual and team targets Managed budgets; prioritized optimized resource allocation to maximize ROI, meanwhile mitigating discrepancies.  Spearheaded key account management; followed-up on leads to build client acquisition/retention, and meet financial goals

Qatar

Duties: Brand Development• Manage and spearhead all marketing activities to promote and building product Brand in the market.• Planning on brand positioning, image, pricing and presentation to target audience.• Conducts market analysis and periodical reviews of the brand competitive, category, market conditions, customer and consumer trends to enhance the brand's equity and marketplace performance Marketing Communication and Public Relation• Manage marketing communication, public relations, website content management, event management and marketing activities support. Example: Newsletter, corporate write-ups, corporate profiles, brochures, flyers, direct mailers, invitations, presentations and etc.• Planning for marketing campaign and activities such as promotions, events, press conference, workshops and road shows.Shop Presentation• Ensure the shop presentation is delivered the Image and message of our Brand to our clients.• Manage shop and product visual display and mechanizing presentation.Training development • Developed annual skin care training agenda. • Created training presentations. • Performed demonstration for beauty therapists. • Conducted refreshment courses and in-salon training.• Assured to provide dermatology basic training method to trainees. • Assessed salon and therapist’s performance. • Developed and submitted reports and plans to managers. • Have designed and facilitated courses covering a broad range of topics, including: Leadership Development - Time Management - Goal Setting- Team Building Mentoring and Coaching - Interpersonal Communication- Performance Appraisals Technical Skills- Soft-Skills Training

Cairo

Responsible for planning, execution and evaluation of OTC portfolio ( Sekem herbs - Tomex- Ginseng) plans through integrated communication with ad agencies, market research agencies, supply chain team, R&D team ,medial department ,production and sales team*Help create marketing strategy and communication plans (ATL & BTL) according to budget for the respective products &ensures effective media evaluation & planning to attain maximum ROI by coordinating with key media providers with ensuring the budget control.*Directs the evaluation of the company's brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.* Responsible for tracking brand health and discovering consumer insights.* Ensures co-ordination with sales department to implement to identify potential markets, opportunities for the business & monitor all marketing initiatives through ensuring proper documentation of all market communication & field visits .* Manage the development, presentation and negotiation of category reviews to ensure distribution and shelf management opportunities are maximized, in line with category/channel business plan. *Settlement of internal training program to OTC & Merchandizing team* Responsible for the NPD (new product development) projects for existing & new categories. Achievement:*Drove a 5% market-share gain concerning the sekem herbs & 30% sales growth 2010 vs. 2009*Newly launching Sekem mouth refreshner*Newly launching of enjoyable Sekem drink

Duties:* Establishment of the strategic marketing planning for the selected products that enhances achieving realistic targets and objectives over the short and long terms. *Communicates effectively with all functions within the organization to ensure achievement of overall company and product objectives. *Develops and maintains strong working relationships with key customers to support current and future product objectives* Preparation & development of creative suitable designated promotional and training materials & selection of clinical literature to be used by the sales force.* Continuous training program for the sales force.*Develops and continuously updates knowledge of product and market* Marketing data analysis for each of the selected products of responsibility.* Follow up of the sales force implementation of the tactical plan & the message delivery and positioning.* Sales force product allocation.* Scheduling of all the audio-visual activities (conferences, workshop, symposia, and group meetings).* Analysis of the market feedback provided by the field force and takes the suitable corrective actions.* Follow up of the stocks, production with each of the related departments.* Preparing launch plan and related activities for new products.Achievement:Proven track record in planning and developing brand strategy and ensure alignment with global brand strategy in the following * Anesthesia products (Halothane, Isoflurane, & Sevoflurane) were launched successfully with comprehensive, interdisciplinary development process at the private & tender market* Topical antibiotics relaunch with full marketing campaign *September 2006

Duties:*Building and maintaining positive working relationships with medical staff.*Managing budgets &keeping detailed records of all key persons.*Monitoring competitor activity and competitors' products.*Developing strategies for increasing opportunities toward market growth.*Working with team managers to plan how to create effective business plans for making sales in a particular area. * Achieve the company results by setting the agenda, aligning the team member (6 Medical Representative), achieving execution and providing feedback. Achievement:* Elocortin cream & Sigmacin suspension were newly introduced at kharba hospital.*The consumption rate of Activate per month improved with 25 % at Misr El Tyran hospital result in increase the volume of purchasing order.*August 2005

Duties:*Responsible for developing sales of contraceptive methods in a variety of territories.*Provide customers with required information related to contraception and their procedures.*Update customer with service quality and help them to build trust and strong relationship with company.*Provide the company with regular market survey about the customer satisfaction toward the products.Achievement:* Total sales 952,000 L.E, average monthly target 29,000 L.E Achievement 117%, Growth 38% concerning the sales of Cut380A.*Ranked as the best performance medical representative for three successive months.*Dec 2004

Duties:*Met with and convinced leading businessmen to have the chance to get Master Card without guarantees.*Widened the base of the target customers by creating well organized plan.*Developed cooperative relations with all segments of customers. *Kept accurate and sufficient data records and analyze business activities Achievement:*Achieved short and long-term objectives & target for selling the required master card.*Ranked as best performance employee for achieving the highest sales volume on March 2005.Training:* Successfully completed Aventis-MIU class & 6 week summer training 2002.* Aventis summer training 2003 for 4 weeks in production, Quality, & Sales department.* Successfully completed Global Napi-MIU classes for a full semester in Marketing and promotion principals.* Successfully trained at Johnson & Johnson summer 2004 as medical representative and on the basics of sales and marketing. * Trained at el Salam Pharmacy store in summer 2002.*Trained at Shamroukh Pharmacy store in summer2003.*Trained at Alexandria Pharmacy store in February 2005.* Trained at Novarits on June 2005-July 2005 and had Novarits Selling Excellence.

Pharmaceutical, Pharma

Bsc Of Pharmacy, Mass Communication & Pharmacy Management

Relevant course: Marketing and promotion

Post, Studies