Responsible for all Marketing related activities in the First Mall which is the only Luxury Mall in Egypt operating 59 boutiques with high-end brands including but not limited to:- Emporio Armani- Bulgari- Tiffany- Rolex- Omega- Mont Blanc- Zegna- CanaliEstablished an annual Marketing & Communications plan and calendar that assists in achieving the Mall objectives and best serves the existing tenants in maximizing their revenues.Established an annual marketing budget on a global level and its split across the diversified marketing channels utilized per month.Fully handled the Social Media channels including the relaunching of both Facebook and Instagram pages, assigning the proper agency, setting the content making strategy, approving content monthly calendars, performing on-ground activations that link the Social Media to the Mall.Assess the effectiveness of the mall website and implement content improvements and new features to meet on-line objectives. Incorporate online activities with offline marketing promotions and activations. Handled the Offline and Online Corporate Communication tasks of the First Mall inorder to maintain a proper image and secure its value proposition in the market.Solely handled the First Mall Magazine SS15 – AW15 issues with regards to content coordination with the Editor, Product shooting, Photo shooting and Ad placements.Strong connections with media suppliers, buyers, agencies and personnel.Responsible for the Mall campaigns and decorations.Responsible for all Mall events and activations.Develop individual marketing campaigns for retailers as required.Work closely with all agencies to develop yearly media plan and ensure timely and top-class implementation of all marketing communications.Develop and manage relationships with retailers, head office, suppliers, retained agencies in order to ensure cost efficiency and brand guardianship is achieved at all times.

Established an annual marketing and media plan, budget and calendar across the full brand portfolio that satisfies the specific brand strategies and increases the company sales to assist in achieving profitability.Implemented the positioning, targeting and segmentation analysis both brand specific and on a global level inorder to ensure the adherence of the marketing plans in place with the targeted segments.Controlled the marketing budget allocated per brand to ensure proper implementation of the marketing plan aligned with the marketing budget assigned.Handled all in-store visuals implementation and coordination with the brand managers,brand partners and the implementing agency.Launched a seasonal fashion magazine featuring the full brand portfolio. Responsible for the advertising, promotional and marketing activities conducted within each brand and the analysis of th ROI & effectiveness of each campaign.Implemented ATL, BTL and New launch campaigns as assigned in the annual marketing plan.Launched Social Media projects including 4 Facebook pages and an Instagram account. Managed the content formulation of monthly calendars with the digital agency, managed the allocated media budgets and measured the ROI of each channel.Was the sole project manager responsible for formulating, launching and implementing RGE Loyalty Program.Conducted several sponsorships, activations and cross promotions.Conducted PR activities and managed media and press relations.Organized the first AW13 fashion show for the full range of Adult brands.Responsible for re-touching the company corporate identity and established a new identity file accompanied with a full set of corporate identity elements.Handled the sole responsibility of establishing a corporate website for RGE.Organized internal communication events including the annual employee gathering events and seasonal roadshows

Handling all related marketing and promotional materials starting from choosing the suitable agency, through the process of the design and ending with the production and quality check.Event organizing:-Internal events for employees (annual gathering , semi annual gathering and employee recognition events)-Business events (seminars and round-table) starting from identifying prospects and invitees, the venue, follow up for invitations, finalization of attendees, all preparations for the event-Fully responsible for our booth in Cairo ICT 2010-Responsible for all the preparations for our participation in Gitex Riyadh 2011.Responsible for developping a new website with a completely new look and feel. Solely copywrighting the full content of the website, proof reading, and giving creative ideas to the implemeting agency that abide by the company’s mission, objectives and vision.Besides continuosly updating the website via CMS to ensure the true presence in the market.Responsible fo all PR activities that include press releases, established a quarterly newsletter distributed on the company database.Conducted a number of direct marketing activities including a direct mailing campaign. Was reponsible for the design of the e-mailer, obtaining the database for each targeted sector and to follow up with intrested prospects till they reach the sales department.Handle all the leads driven from marketing activities and having a weekly status follow - up with the sales team to have a true measure of the marketing activities’ results.Establishing a new Company Profile, besides updating product presentations with all new features.Responsible for extending the company’s image in the market through participating in a number of NGOs.Supervising a telemarketing team who are responsible for generating a quota of monthly leads.

Handle all advertising activities including developing a completely new corporate identity and handling all sales materials with advertising agencies and web development companies(comparing different offers, negotiating quotations, choosing the suitable designs and printing options).Write the full content of all the new materials(printing materials and website)Assist in the arrangement of events held by the hotelHandle all marketing activities including the sponsership in major events.Performing marketing research besides an assignment of mystery shopping.Implement different analysis including competition and SWOT analysis.Assist in the preparation of the annual marketing plan

Training University Graduates in an enhanced developed course that includes:•4 levels of Professional English•Buisniss Correspondance•Report Writing•Employment Qualifier Program•Assisting,Supervising and Evaluating Graduation Projects, Buisiness Plans and Presentations of trainees•Interviewing new applicants.