Group Category Marketing Manager
CurrentManaged category managers for Perfume,Home Care, Man Care, Personal Care, Hair Care, Skin Care, Kids Care, Makeup and Instant Food, resulted in a 15% increase in product line profitability.Supervised a team of 5 category managers, provided guidance and support to achieve team goals, enhanced team productivity by 20%.Analyzed market trends and competition, identified business opportunities and risks, which led to setting annual objectives and strategies that boosted sales forecasts by 20%.Developed and successfully launched 10 new products, upgraded packaging and formulations for existing products, resulting in a 25% increase in market share.Designed and conducted over 50 innovative presentations to stakeholders, enhanced product knowledge and consumer brand penetration by 30%.Managed category budget, forecasting sales and expenses, tracked financial performance against targets, led to a 10% reduction in costs and improved resource allocation.
