Heba Eid Email & Phone Number

Remote

- An independent content marketing consultant, assisting tech startups in developing their product messaging and constructing their website.- Tailoring marketing strategies to enhance brand visibility andengagement across digital and traditional platforms.• Collaborating with cross-functional teams to align product marketingmessages across all platforms.- Providing marketing support by writing blogs, features and other contentfor use in marketing materials.

Remote

As a content strategist and manager, I have been in charge of the website's company's (Weaveworks, a GitOps and cloud-native company) strategy and execution. My key responsibilities included:- Development and management of an editorial calendar- Researched and authored blog posts, whitepapers, newsletters, product content, sales enablement pieces, landing pages, and social media posts - Collaborated with the Product and Sales team to develop sales collaterals, case studies, FAQs, and product blogs- Worked with various teams (design, SDR, product, sales) to implement strategies- Managed a team of writers; proofread and edited written content before publication- Translated complex technical details of our products into compelling user benefits and contributed to several Product Launches- Lead SEO initiatives and managed agency relationships to enhance content visibility.- Conducted keyword research and monitored web traffic to align content with user needs.Through these efforts, I have contributed to establishing a robust content marketing framework that has significantly enhanced brand visibility and market positioning.Some topics I've written about include Kubernetes, GitOps, Policy as Code, Cloud-native, DevSecOps, Continuous Delivery, Platform Engineering, and many more.

Cairo, Egypt

Magalix was a cloud security startup that Weaveworks later acquired. Prior to the acquisition, I spearheaded the startup's content marketing efforts. Some of my key responsibilities were: - Created clear and compelling website (Homepages, product pages, and landing pages)- Managed and published content for the Magalix blog - Curated existing content- Lead persona development: continuously updated and developed our personas document- Created sales battle cards, competitive analysis- Created and enacted a series of content standards for the team to adhere to- Webinars and Podcasts: work alongside the Leadership team to create a series of webinars and podcasts- Content IdeaIon: working with product, leadership, marketing team to constantly come up with content ideas- Copywriting: blogs, newsletters, social media, sales enablement assets. - Managed our pool of freelance writers and the writers program

Cairo Governorate, Egypt

Wrote, produced, and managed the creation of various types of content to expand the company’s digital footprint, awareness, subscribers, and leads.* Owned and managed the company’s corporate (external) communication plan and its execution.* Lead the company’s content strategy and brand messaging, and worked closely with other content creators/lead to implement company’s content strategy and execute the communication plan.* Built and managed a rich content/editorial calendar with topics that create awareness and attract a qualified audience to our owned mediums.* Managed and implemented editorial guidelines so content is consistent with the brand voice, style and tone.* Revised and edited company’s communication assets (brochures, presentations, case studies) * Created engaging content for digital campaigns (EDMs, newsletters, blogs, social media)* Managed all outsourced copywriters and editors.

Cairo Governorate, Egypt

Cairo Governorate, Egypt

Ottawa, Canada Area

Developed Long Term Evolution (LTE software) for the downlink physical layer in the enhanced Node B (eNodeB) of the LTE System using Agile development methodology.Designed, developed, integrated and tested features of LTE system. Contributed to the improvement of physical layer of LTE by refactoring existing software in C to improve the efficiency and capacity of the system. Worked independently and as part of team to implement, integrate and deliver software to the customer. Documenting and presenting finished work to colleagues and management.Developed test cases for customer features for the LTE system using a functional programming language (Erlang)Analyzing and investigating root causes of feature defects and fixing them.

Ottawa, Canada Area

Worked on the software design and development of platform, infrastructure (ss7 and IP) of the Light Radio WCE Product using C/ C++ in an embedded real time VxWorks environment.Worked on the software design and development of the call processing software on the RNC.Responsibilities include: high level and detailed design, documentation, implementation, unit testing and integration testing.Worked in an Agile scrum team.

Ottawa, Canada Area

Involved in the software design and development of the RNC Call processing software. Responsibilities include: high level and detailed design, documentation, implementation, unit testing and integration testing. Coding in C/C++, host testing, debuggingWork with other designers to perform design integration testingFeature integration and delivery.Support feature defects

Ottawa, Ontario

Research topics included: LTE/LTE-A, MIMO Networks, CoMP, Inter-cell Interference Coordination (ICIC)-Radio Resource Management, OFDMACollaborated with Communication Research Center (CRC) Canada on a comprehensive report titled ‘LTE System and Baseline Performance Parameters’.Courses taken include: Networking fundamentals, Advanced Wireless Techniques, Optimization Engineering Applications, Game Theory, Digital Signal ProcessingSuccessfully defended thesis titled "Inter-cell and intra-cell interference coordination with highly sectored base station"

Assisted Professors in teaching engineering undergraduate courses. TA duties involved: leading tutorials and labs, grading, and proctoring exams.

Cairo, Egypt

Summer intern in the Operations and Maintenance division for GSM system

Masters Of Applied Science, Electrical And Computer Engineering

Activities and Societies: Let's Talk Science Outreach Volunteer: led hands on science activities for students at public schools.

Bachelors Of Engineering With Honours, Electronic And Communication Engineering, 3.72