Heba Sayed Email & Phone Number

Dubai, Ae

Foster City, California, Us

- Heading the marketing and communications strategy and execution for Exabeam, a leading global provider of cybersecurity solutions like SIEM, SOAR and UEBA both on-prem and as SaaS to help organizations across industries detect, investigate and respond to cybet threats.- Handling a sizeable marketing budget to execute events, digital, organic and paid social media, press and public relations as well as channel marketing activities to establish Exabeam as a thought leader and top-of-mind provider of cybersecurity platforms and services.

Armonk, New York, Ny, Us

- Working closely with the Cloud & Cognitive Business Unit MEA Leadership team to identify, plan and implement growth strategies externally and internally.- Actively collaborated with other Business Units to create synergies in go-to-market strategy to aid the growth of IBM’s Cloud business in MEA. - Developed strategies and manage programs to improve and foster engagement and growth

Armonk, New York, Ny, Us

IBM Watson Customer Engagement equips business leaders with market leading solutions to deliver integrated customer experiences across the commerce cycle from the front office to the back office.- Leading a marketing team for IBM's Customer Engagement Solutions, a high growth business unit in Middle East, Africa and Turkey. - Responsible for achieving marketing pipeline - and revenue - targets for my unit across Middle East and Africa. - In 1H 2017, grew revenue double digit YTY and grew the contribution to the total business to become 40% from marketing activities.- Grew my unit's sales revenue double digit & achived triple digit growth in marketing revenue 2016-2017- Achieved double digit growth in my unit sales & marketing revenue 2017-2018

Armonk, New York, Ny, Us

Armonk, New York, Ny, Us

- Responsible for building the marketing and internal and external communications plan and over-looking marketing activities executions of IBM server solutions across Middle East and Africa- Applying deep portfolio, buyer, segment and routes-to-market expertise to develop the end-to-end marketing strategy and the standards for client experience - Partnering across the marketing and sales to continuously optimize execution and business results - Delivering unique/compelling point of views (POVs), strategic messaging and leadership proof points improving the portfolio's market position, competitive advantage and business results - Translating marketing plans, segment priorities and messaging into effective content marketing practices that when implemented in campaigns generate & progress new sales opportunities.

Armonk, New York, Ny, Us

Responsible for management of IBM Middle East and Africa's channel Marketing Agency OnChannel delivering on multiple ground breaking projects for IBM including market to business partners, co-marketing activities, channel loyalty programs and channel communications. Responsibilities include managing procurement, finance and other processes, collaborating with MEA wide and local teams and business units as well as driving key marketing projects from conception to launch including management system and business reviews and results analysis.

Armonk, New York, Ny, Us

Responsible for developing, driving and implementing channel marketing activities for IBM's channel partners in the region (both marketing-to and marketing-with activities) with the aim of channel recruitment and growth as well as pipeline generation.Worked closely to the product and corporate marketing teams to ensure channel activities are an integrated element of the region's IBM led marketing activities

Armonk, New York, Ny, Us

o Planning and executing channel enablement activities to strengthen BPs’ skillso Planning and executing demand generation activities for IBM hardware product range i.e. radio advertising, print advertising, telemarketing and online marketing

Entry level jobs in few of Egypt's top B2C and B2B technology companies: eKnowledge, TE Data and ITVenturesBusiness Partners Analyst, TE Data, February 2008 – August 2008o Managing relationship with TE Data Global Data Services international partners WWo Insuring compliance with business partner activities regulations and guidelinesBusiness Development Officer, IT Ventures, July 2007 – January 2008o Leading the day-to-day business development and networking efforts within the target business communities on local, regional and international levelsMarketing Officer, eKnowledge, September 2005 – May 2007 - subsidiary of IT Ventureso Launched professional marketing/business development activities for the companyo Coordinated with IT industry bodies, trade channels and partners

Bachelor Of Business Administration (B.B.A.), Marketing

Marketing

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The Positive Leader: Deep Change And Organizational Transformation, Business Administration And Management, General

Leading In The Age Of Data (Lad) Program