Head Of Ecommerce
CurrentResponsible for Website design, market research, budgeting, sourcing products, pricing, managing P&L, interviewing and training new key heads Responsible for Direct & Indirect eCommerce channels.Leads develop and implement an E-commerce strategyResponsible for the online sell-out salesResponsible for deriving/ negotiating visibility that promotes SA products and/or servicesManage E-commerce teams, providing them with the required coachingNegotiate and revise the order fulfillment cycleDevelop and implement a roadmap for the online store(s), starting from the forecast, negotiating promotions with PL, - - Communicate with web developers/ IT for implementation, syncing with digital MKT/ media buying agency for conversion campaigns, liaising with care call center & logistics team…etcExamine the past performance of campaigns to improve marketing effectiveness.Examine service quality and customer satisfaction.Examine the new market trends and business opportunities in the global and local landscape.Generate ideas and strategies based on data-driven insights. Proper implementation, drive analyses, data mining, and insight generation to feed proper decision-makingImplement e-commerce strategic and tactical programs.Manage and evaluate the e-commerce operations and processes. Manage and measure the performance of technology vendors.Manage customer loyalty programs.Co-manage the social media conversion campaigns over digital platforms, Work with the marketing team /digital marketers to improve quality and traffic acquisitionMonitor and evaluate data analytics tools.Manage all online activity about traffic acquisition, sales, conversion and testing, and reportingWork with developers to improve website performanceDevelop a content calendar and oversee website uploads and landing pages development for planning and budgetary control of all E-commerce activitiesStrengthen partnerships with Key online Omni & pure players, build a growth plan of sell out