Heber Eduardo Perroni Email & Phone Number

Florianópolis, Santa Catarina, Brazil

Florianopolis, Santa Catarina, Brasil

Management of multifunctional teams, including Data and Analytics, E-commerce, and Institutional Websites and Apps, ensuring strategic alignment and excellence in performance. In total, the teams comprised more than 30 individuals.Development of digital ecosystems to create cohesive customer experiences, connecting physical and digital channels, and enhancing the omnichannel customer journey (B2B and D2C).Implementation and evolution of e-commerce platforms (VTEX), ensuring optimization and alignment with business needs.Development and implementation of digital transformation and BI strategies to add value to customers and improve productivity and effectiveness in various areas (Supply Chain, Sales, Manufacturing, and Marketing).Establishment and maintenance of data governance, including the implementation of a datalake for integration, security, and data quality.Crisis management and resolution of technical issues with transparent communication and efficient and sustainable solutions.Management of the development of analytical applications for executive decision-making.Participation in corporate system migration projects such as SAP IBP and Salesforce.Promotion of an Innovation culture, encouraging experimentation, continuous learning, and adoption of new technologies that drive growth and transformation.

São José, Santa Catarina, Brazil

Data-Driven Analysis and Insights: Promotion of an analytical culture, developing and utilizing advanced analytics to generate valuable insights that support decision-making and business strategies, implementing BI applications in QlikSense, and leading a project for migration to QlikCloud. We achieving a 60% reduction in licensing costs.Development of Corporate Data Strategy: Creation and implementation of comprehensive data strategies aligned with corporate objectives, optimizing the value of data assets and ensuring business agility.Establishment of Data Governance: Institution of robust data governance policies and procedures to ensure data quality, consistency and accessibility throughout the organization.Definition and Optimization of Data Architecture: Configuration of a scalable and efficient data architecture that supports business needs, facilitating system integration and promoting interoperability through the implementation of a datalake on GCP (Google Cloud Platform).Promotion of Innovation and Adoption of Technologies: Identification and implementation of innovative data technologies, seeking to enhance the organization's ability to extract value from its data.Fostering a Data-Driven Culture: Cultivation of a data-centric organizational culture, encouraging collaboration, experimentation, and adoption of best practices in data management.Data Evangelist and Building Partnerships: Representing the data domain within the organization, establishing strategic partnerships, and ensuring the strategic use of data in various business areas (Supply Chain, Sales, Manufacturing, Marketing).

São José, Santa Catarina, Brasil

Sales Operations: Implementation of Sales and Operations methodologies along with the OKR methodology in sales channels (Retail, Distribution, Solutions/Projects) to align strategies and optimize sales efficiency.Sales Performance Analysis and Monitoring: I spearheaded the end-to-end development of Business Intelligence (BI) tools to monitor metrics and Key Performance Indicators (KPIs), enabling a comprehensive evaluation of sales performance. The insights derived from this analysis provided actionable recommendations to enhance the efficiency and effectiveness of our sales teams.Creation of the Pricing Department: Defining pricing metrics and portfolio segmentation for all customer groups, overhauling all commercial policies, discount levels, and approvals, with the aim of harmonizing prices in the market.Optimization of Pricing Strategies: Developing and implementing data-driven pricing strategies that optimize profitability and align with the company's strategic and competitive objectives.Alignment with Corporate Strategy: Close collaboration with top-level leadership to ensure that commercial planning and pricing initiatives are aligned with corporate objectives and goals.Stakeholder Relationship: Building and maintaining strong relationships with internal and external stakeholders, facilitating communication and collaboration between departments and teams.Development of Analytical Capabilities: Fostering the development of analytical competencies and capabilities within the team, ensuring that team members are equipped with the necessary tools and knowledge to contribute effectively to business objectives.Leadership in Data Analysis Team Restructuring: Restructuring the team of analysts and data scientists, implementing purpose-specific squads, and adopting the Scrum methodology for agile management of internal routines and area projects.

Coordination of the team involved in the collaborative effort to structure KPIs and OKRs, which enabled us to effectively monitor client and sales team performance. In conjunction with this, we structured the data team, responsible for handling ETL processes and BI development, leading to the successful calculation and tracking of results.Development of a comprehensive tool to manage routines and track sales executives' performance. This accomplishment allowed us to automate the manage process through the use of BI (QlikSense), resulting in over 12,000 reports per month being automatically generated and distributed via Nprinting. The valuable insights and strategic directions provided in these reports have been instrumental in empowering our sales team.We led the implementation of several strategic projects focused on innovative sales models and channels, such as Solar Energy and Commissioned Sales. Through our efforts, we successfully expanded our market reach and capitalized on emerging opportunities, ensuring sustainable growth for the organization.The initiation of the Excellence Program was a team effort, and it allowed us to meticulously evaluate our Distributors' performance. This comprehensive evaluation provided us with invaluable insights, enabling our sales team to devise tailored performance enhancement plans collaboratively, fostering better collaboration and mutual success with our commercial partners.We led the project to improve the rules for prioritizing the sales order portfolio and establishing guidelines for inventory and shipment prioritization. Together, we developed an algorithm capable of daily indication, based on production reports and sales orders, to determine which orders should be fulfilled and which ones required renegotiation of delivery timelines. In addition, our collective effort resulted in a well-crafted inventory forecast for the month, from shipments from Asia to when the product is available for sale from stock.

Florianópolis, Santa Catarina

Structuring the Commercial Planning department.Managing the development and monitoring of KPIs for the sales area.Monitoring the market through the frontline team's insights.Coordinating the development of tools for sales process automation.

Florianopolis E Região, Brasil

Developing and implementing a methodology using statistical analyses for calculating sales targets for both sales teams and distribution channels.Mapping and reviewing the Sales Administration processes to facilitate report automation.Defining and managing the KPIs for the sales team, providing valuable insights into their performance.Creating interactive dashboards in QlikView for real-time tracking and monitoring of the established KPIs.Developing reports to aid in inventory management for distributors, including stock coverage and purchase suggestions.Conducting thorough analyses and preparing reports on the commercial performance of distribution channels for the commercial leadership and business units.

Florianópolis E Região, Brasil

Analyzing the company's commercial performance.Conducting market research.Analyzing the national and global economy.Evaluating competitors' performance.Assessing the performance of sales channels.Monitoring import activities.

Conducting quality inspections in manufacturing sectors.Creating Quality Alerts for received materials for anodization/painting with non-conformities.Preparing reports regarding customer complaints.Sending emails to customers for notification and feedback on quality alerts and complaints.Participating in the development of a new methodology for production control and recording, including creating spreadsheets and cards for process recording and procedures for departments.Implementing the production control and recording project in manufacturing sectors, gathering feedback from colleagues, and making possible changes.Providing feedback on the progress of the implementation to the management team.Designing online forms and spreadsheets for registering and automatically generating indicators and reports on production, reprocessing, and raw material consumption.

Ituporanga, Sc

Implementing preventive maintenance by developing routines and spreadsheets for maintenance execution.Creating spreadsheets to monitor the operation of machines and the electrical power generator of the company.Performing electrical maintenance tasks such as sensor adjustments, frequency inverter programming, and machine installations.Contributing to retrofitting and maintenance engineering projects.Designing spreadsheets to track indicators related to machines and the electrical power generator.

Bachelor Of Business Administration (B.B.A.), Administração De Empresas, Tcc: 9,5

Activities and Societies: Elaboração de planejamento estratégico de um restaurante de Sushi localizado no centro de Florianópolis.

Associate'S Degree, Electromechanics, Final Project Grade: 9.5