Assistant Digital Product Lead, Mypurina
Current• Collaborate with cross-functional partners to understand business requirements, conduct UX research, write user stories and acceptance criteria, and release new features for app with 1.3 million users• Lead enhancements to improve the usability of app’s core functionality and increase usage of features• Analyze quantitative and qualitative data to identify areas of opportunity for improvement; created 17+ data driven hypotheses that led to testing and implementation of data-drive solution• Researched, tested, and implemented improvement that resulted in a 23% decrease in customer service complaints in the next month• Implemented enhancement to help users understand how to submit digital receipts leading to 65% of users rating the new content positively