Joe Hebert Email & Phone Number

Boston, MA, US

Boston, Massachusetts, US

Direct user-centered content strategy initiatives for key client accounts, collaborate with teams to deliver impactful solutions. Lead workshops, conduct research, and manage content strategy to enhance client outcomes and streamline workflows.

Stockholm, Stockholm County, SE

• Build and manage a team of UX writers to ensure professional development, and strategic processes
• Accountable for content design leadership and strategy for Spotify’s personalized experiences (e.g., Home and Search, as well as personalized playlists like Daily Mix, Discover Weekly, and Blend)
• Collaborate with designers, researchers, prototypers, product managers, and engineers to deliver compelling UX solutions
• Partner with product marketing on naming, positioning, and go-to-market strategies, while also considering the challenges of delivering experiences for different markets

Boston, MA, US

• Architect UX strategy for all post-purchase customer experiences.
• Drive UX design and content deliverables for the virtual assistant, Help Center, My Orders, Track Package, and Self-Service workflows.
• Ensure consistency in voice and tone across the post-purchase shopping experience.
• Oversee biweekly Agile rituals and biannual roadmap brainstorm sessions.
• Manage and coach XD team in project execution, design and writing craft, stakeholder management, and UX strategy.
• Lead the Experience Design Mentorship Program.

Boston, MA, US

• Wrote clear, compelling copy and contributed strategy for new feature development
• Ensured consistent messaging across platforms (e.g., app, mobile web, desktop)
• Maintained the Wayfair brand voice through multiple channels, while following tone and style standards
• Mined data to determine how to solve customer problems and continually evolve our messaging
• Conducted competitive research and be an active participant in virtual and on-site user tests
• Worked cross-functionally with Product Designers (UX/UI), Product Managers, and Engineers, working collaboratively to make the customer journey as user-friendly as possible

Boston, MA, US

• Produced and ensured monthly content deliverables (editorial, video, multimedia) to a diverse set of B2B and B2C clients
• Liaised with internal and external content strategy teams to create thoughtful, innovative content marketing programs
• Worked with thought leaders to democratize technical subject matter
• Empowered a global team of contributors to execute, and promote, solutions specific to each client
• Ensured editorial integrity and standards across accounts
• Tracked content performance to ensure success of KPIs (brand awareness, lead-gen, audience research)

Newton, MA, US

• Managed a diverse team of editors to launch 350+ e-products per year
• Crafted thought-provoking and informative headlines, subheads, and decks with an eye toward search value
• Worked with editors to craft successful landing pages to drive conversion
• Copyedited e-products to ensure each adherence to house style
• Liaised with operations and sales teams to ensure effective post-production

Newton, MA, US

• Implemented social media marketing strategy, set aggressive goals for initial audience growth
• Copyedited new content and optimized existing content for monthly books, guides, and magazines for TechTarget web publications
• Produced a biweekly web series, “BizApps Today,” to promote existing web content and internal SMEs. Winner of the 2015 TechTarget Innovation Award

• Defined strategy and maintained content production across several social channels
• Increased the social media audience from 15,000 to over 100,000 through organic and paid promotion
• Oversaw web optimization of print content for the Maine, Maine Home+Design and Art Collector Maine magazines
• Produced short, monthly columns for both Maine and Maine Home+Design print publications

US

Boston, MA, US

Bs, Writing, Literature & Publishing

Education record