Lauren Hebert Email & Phone Number

California, United States

San Francisco, Ca, Us

London, England, Gb

Media.Monks is a global digital marketing agency. Partnered with Google Product Marketing teams, providing program management, and strategic marketing consultation across multiple client accounts to achieve leadership goals and objectives and key results (OKRs).𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Crafted comprehensive end-to-end project plans encompassing kickoff, work back schedules, meetings, and consistent reporting. Prioritized program enhancements to optimize project outcomes and meet client objectives and expectations. Tracked project advancement, guided clients in adhering to deadlines, and curated agendas.𝗖𝗹𝗶𝗲𝗻𝘁 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 & 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Acted as a liaison between the client and agency teams (i.e. creative, account leadership, operations), cultivated strong relationships with clients, and advocated for Media.Monks digital marketing and strategy services.𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Designed and implemented a transformation of the Media.Monks team's project resource planner, employing pivot tables to enhance resource allocation efficiency within a 15-member team.𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Led the creation & execution of marketing and sales enablement collateral (presentations, case studies, emails, product one-sheeters, and performance reports. 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Stayed abreast of marketing trends by attending industry events and subscribing to relevant publications. Demonstrated a proactive approach to continuous learning, ensuring the integration of the latest insights into strategic marketing plans.

London, England, Gb

𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: 𝗚𝗹𝗼𝗯𝗮𝗹 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗥𝗲𝗱𝗲𝘀𝗶𝗴𝗻 & 𝗔𝗴𝗶𝗹𝗲 𝗠𝗲𝘁𝗵𝗼𝗱𝗼𝗹𝗼𝗴𝗶𝗲𝘀: Led the redesign and management of the global website YouTube.com/ads, expanding its reach to 60+ countries and 18 languages. Spearheaded design sprint planning, user research, and content architecture enhancements to elevate user experience. Implemented agile methodologies to optimize processes and resource utilization for efficient web production workflows.𝗖𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Established and nurtured cross-functional relationships with internal & external teams (SEO, Analytics, Web Development, Translation (L10n), Creative, & Brand) to ensure alignment of project requirements, timelines, and feedback. Directed the maintenance plan for Find My Audience, a YouTube audience tool, overseeing project documentation, roadmap planning, execution, & analysis.𝗗𝗮𝘁𝗮 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 & 𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Built and implemented a dynamic performance dashboard utilizing Google Data Studio, tracking key performance indicators (KPIs) to deliver insightful reports, empowering decision-makers with real-time data visualization.𝗘𝘃𝗲𝗻𝘁 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗶𝗼𝗻 & 𝗧𝗲𝗮𝗺 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴: Orchestrated a dynamic virtual holiday celebration for Media.Monk's distributed team of 10+ remote members across the United States. Managed budget allocation and creative planning, ensuring every detail contributed to fostering team cohesion and creating an engaging experience for all participants.

San Francisco, Ca, Us

Firewood Marketing was a global digital marketing agency that was acquired by Media.Monks and the S4 Capital organization.

San Francisco, Ca, Us

Partnered with product marketing teams to drive priority growth initiatives through strategic program development, management, and comprehensive reporting and analysis. 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Analyzed market research insights and delivered a program gap analysis that identified program opportunities to elevate awareness and education of YouTube advertising solutions. 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Managed the launch of a video production partnership program, implementing go-to-market strategies (GTM), a reporting structure with Google Analytics, and fostered collaboration with cross-functional teams, including UX, to gather insights and drive optimizations for an enhanced user experience.𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: Participated in Firewood’s Onboarding Program, ensuring smooth transitions and a positive onboarding experience for new employees during their initial months of hire.

San Francisco, Ca, Us

𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: - 𝐆𝐥𝐨𝐛𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐋𝐨𝐜𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Led the global rollout of the YouTube.com/ads website, and oversaw its global roll-out across 18+ locales, spanning 50 countries. Created a 10-page localization best practices guide to the end-to-end process of scaling global content for teams at Google and Firewood.- 𝗚𝗼-𝘁𝗼-𝗠𝗮𝗿𝗸𝗲𝘁 𝗟𝗮𝘂𝗻𝗰𝗵𝗲𝘀: Managed the development and implementation of a multi-channel marketing campaign introducing YouTube Director Onsite into 130+ U.S. cities. 𝗘𝗺𝗮𝗶𝗹 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Supported ideation, creative briefs development, and execution of global email campaigns, built workflow efficiencies, and reported on key metrics. 𝗖𝗮𝗿𝗲𝗲𝗿 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁: Recognized for exceptional performance and achieved promotion to Marketing Manager within one year of joining the team.

Irving, Texas, Us

McKesson is a global pharmaceutical distribution company. Supported the Strategic Segment Marketing team’s promotional activities to communicate the value of partnering with McKesson and Health Mart to independent pharmacies and small/medium chains to grow their businesses. -----𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: 𝗕𝗹𝗼𝗴 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Advocated for an editorial board to source new content ideas, built & and managed a 12-month rolling editorial calendar, led the production of the monthly eNewsletter and external blog, Smart Retailing Rx. Collaborated across multiple business units, program owners, and subject matter experts (SME) to ensure alignment of content strategy. 𝗙𝗶𝗲𝗹𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗦𝗮𝗹𝗲𝘀 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁: Coordinated national Sales App launch, revitalized content using Agility CMS, and crafted a tailored 8-page user guide, expediting regional sales team onboarding. Facilitated monthly WebEx calls to keep 50+ regional sales teams updated on business status, ensuring streamlined communication and alignment. Orchestrated pre-show floor tour and managed a booth at McKesson's largest trade show, delivering exceptional customer service to over 1,000 attendees, and enhancing the event experience.𝐁𝐫𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: Supported Strategic Segment Marketing with communication creation, creative requests, copywriting, and proofreading for diverse materials, including digital content and emails. Managed repository of essential collateral, content, and promotional materials for the ISMC segment to ensure accessibility and organization.𝗖𝘂𝗹𝘁𝘂𝗿𝗲: Rewards and Recognition Committee - Created a 1-sheeter that promoted the expansion of Pharma Marketing’s casual dress code pilot.

Us

Reported directly to the Vice President and Sales Manager and oversaw various aspects of the company’s online presence and promotional activities, including managing the maintenance of the company website and yearly product catalogs using HTML and Photoshop. Served as the primary editor for all news releases, documents, and media requests before sharing them with the press. Collaborated with marketing team members to execute social media efforts to increase social footprint, and managed multiple advertising accounts ( domestic & international), conducted editorial content audits for product continuity, and managed budget, contributing to enhanced online presence and increased ales efforts.

Redondo Beach, California, Us

Utilized Applied Behavioral Analysis (ABA) to teach communication, social, and adaptive skills on an individual basis to children of all ages diagnosed with autism. Worked with parents and families from a variety of cultural backgrounds to teach, appropriate behavior management techniques to their children.

Us

Managed content creation and distribution for a healthcare system's Intranet, including posts on Upcoming Events, Community Outreach, and Employee Recognition, utilizing Joomla content management software (CMS). Conducted lead research and interviews to ensure comprehensive representation of the organization across all departments. Monitored and responded to inquiries, maintained media clippings, and collaborated with senior leadership to align marketing goals with corporate communications strategies.

New York, Ny, Us

Implemented on-campus marketing and initiates.Consistently met recruitment goalsMet weekly with manager to understand current national promotions and develop effective strategies, both online and offline, to increase on-campus awareness.Represented Kaplan on campus and created partnerships with students and on-campus organizations to market Kaplan programs.Generated over 70 leads in one weekWon a campus rep competition.