Senior professional with over 17 years of experience in digital transformation, digital business, technological innovation, and digital marketing. Proven track record in strategic leadership in complex environments, both in the public and private sectors, with a focus on results and sustainable growth. Currently serves as Head of Communication and Marketing at the Geological Survey of Brazil, leading digital business projects and integrated communication strategies.Proven expertise in creating and restructuring strategic areas in digital business and communication, driving innovation projects that significantly impacted organizational performance. Strong skills in managing multidisciplinary teams, integrating disruptive technologies like artificial intelligence for customer service in digital channels, and developing strategic partnerships that foster digital transformation and digital business growth.Key Achievements:Digital Transformation and Digital Business: Led the creation of digital business units, implementing solutions that generated 7-figure revenues.Innovation and Startups: Active member in high-impact masterminds, such as Platinum by Érico Rocha and Black Monster by Filipe Holzer, and networks like G4 and V4 Company, staying connected to the latest trends.National and International Projects: Led strategic projects, including standardizing digital communication for the Federal Government, coordinating initiatives during the FIFA World Cup in Brazil, and international tourism projects for Embratur.Areas of Expertise:Digital transformation and digital business development.Technological innovation strategies, digital marketing, and integrated communication.Artificial intelligence for customer service and optimization of digital channels.Crisis management and strategic planning for public and private sectors.Leadership of multidisciplinary teams and scalable project development focused on digital business.Data analysis and performance metrics to drive results-oriented decisions with a focus on business growth.Notable Achievements:Developed and executed Strategic Communication Plans and rebranding initiatives, enhancing visibility and efficiency.Implemented CRM systems, mobile apps, and digital platforms to improve client engagement and optimize digital operations.Led strategic partnerships with major players like Google and YouTube for innovative solutions.Recognized for fostering open innovation, awarded as TOP 10 at Open Innovation Week SciBiz 2019.