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Directed and launched Buy One Plant One Initiative. Woodchuck USA's largest marketing campaign to date. Developed content, strategy and implementation of this campaign with the help of Aspen Lundeen and the hard work of the rest of the Woodchuck USA Team. New mission is to plant a tree for every product we sell.Planted 4000 Trees in the first 2 weeks of launch. Expecting significant growth in traffic and sales on e-comerce as a result of our new initiative. Doubled E-commerce revenue from May to June and maintained growth in July. Increase another 20% from July - August. Maintained revenue in September & reached highest revenue in Oct 2015Increased social media presence and follower base by 100% in 5 months on Instagram and 30% increase on Facebook.Social media interactions went up by 233% from May - Oct