Andrew Hecht Email & Phone Number

California, United States

Menlo Park, Ca, Us

Oakland, Ca, Us

Irving, Texas, Us

Lead the transformation of the analytics practice including transition to Google Analytics and GTM, data quality assurance, internal training, analytics evangelism and delivering data and insights for marketers-Transitioned analytics platform from WebTrends to Google Analytics/GTM, saving the company over $650,000/year while improving data quality and accessibility-Managing development and data quality of Google Analytics including implementation of filters, site search, goals, events, advanced segments and custom reports-Leading KPI development process, including target setting, project forecasting and dashboard creation-Delivering quarterly C-suite level Analytics Review presentations to educate, inform and drive projects-Managing external agencies and contractors to deliver analysis, increase data quality and improve reporting-Developing dynamic dashboards integrating multiple data sources for stakeholders and colleagues in DataStudio and Tableau. Trained dozens of users across the enterprise in the use of GA and DataStudio.-Administering corporate Google 360 suite account, including planning, documentation, configuration and user management-Managing Adobe Search & Promote on mckesson.com including relevancy analysis and search marketing

Hercules, Ca, Us

Responsible for Information Architecture, User Experience, Usability and on-site Search for bio-rad.com.~~Managing the User Experience Group within the eBusiness Department which includes a Front-End Developer and a Graphic Designer.~~Responsible for the development and dissemination of conversion and search analytics.~~Built internal web optimization practice and around A/B testing, multivariate testing and internal search and helped foster a culture of continuous improvement.~~ Introduced Evernote as a business intelligence platform to create a centralized, searchable datable of all customer communications including surveys, web feedback, support cases, and social media~~Crafting business and functional requirements for new projects~~Creating site maps, wireframes, user flows and clickable prototypes for new projects~~Conducting online and in-person usability studies, including task creation, scenario development, study moderation, results analysis and project recommendations~~Conducting Customer Research~~Conducted SEO Audit and developed SEO Strategy

Hercules, Ca, Us

Headed a project to improve the interface of on-site search and developed the page flows and wireframes for eCommerce for Canada.

Hercules, Ca, Us

Managing several website enhancement projects with tasks that included establishing the new user experience guidelines, writing functional specifications, building site maps and creating wireframes.

Westlake, Texas, Us

Created business and functional requirements for large scale web projects including redesign of corporate 401K site. Managed production, development and delivery of marketing emails.

Basel, Baselstadt, Ch

Web Producer and User Experience Designer for Novartis Diagnostics and Chiron Corporation (acquired by Novartis 20 APR 2006)

Washington, District Of Columbia, Us

Served as a computer consultant with both the Department of Education and the Ministry of Women's Affairs helping with all computer needs including training staff, preventive maintenance, grant writing, intranet building and network planning. Taught HTML classes at Samoa Polytechnic.

Redwood City, Ca, Us

Responsible for web production, content development and user experience for easports.com and other video game related sites including Madden, Tiger Woods PGA Tour, NBA Street and College Football.

Atlanta, Us

Content Editor, Web Producer and Video Editor for CNN-Sports Illustrated (CNNSI) International

Literature, Classics

Classics

High School Diploma