Herbert Chua Email & Phone Number

Philippines

Company Description:Branding partners with background in marketing, business, construction, architecture and photography, dedicated to conceptualization, design, and fabrication of advertising and marketing tools that align with and enhance our clients' brand identity and vision. Our mission is simply provide fresh, modern ideas and see these through from inception to product completion.

17 Adb Avenue Joy-Nostalg Building Ortigas Center, Pasig City, Philippines

> Reports to the SVP for Marketing and President of Republic Biscuit Corporation> Manages and develops the overall category directions, strategies, brand architecture & portfolio that best addresses needs of each market segment.> Also set standards in measuring and evaluating category performance versus established objectives.> Responsible for the category’s creative budget planning and spending (9 digits marketing budget)> Develops new products for 2014>… Show more > Reports to the SVP for Marketing and President of Republic Biscuit Corporation> Manages and develops the overall category directions, strategies, brand architecture & portfolio that best addresses needs of each market segment.> Also set standards in measuring and evaluating category performance versus established objectives.> Responsible for the category’s creative budget planning and spending (9 digits marketing budget)> Develops new products for 2014> Prepares annual business review per key segment and monthly category updates for the President and MANCOM. Show less

40 San Miguel Avenue Smc Hoc Mandaluyong City, Philippines

> In charged with the development, implementation, monitoring and control of brand marketing plans/strategies and programs which generally covers the following: o Alcoholic Beverage Market Analysis o Product Packaging o Distribution o Pricing o Advertising and promotions> Responsible for setting, assessing, and meeting top line targets including volume, value, as well as brand profitability> Conceptualizes and implements both tactical as… Show more > In charged with the development, implementation, monitoring and control of brand marketing plans/strategies and programs which generally covers the following: o Alcoholic Beverage Market Analysis o Product Packaging o Distribution o Pricing o Advertising and promotions> Responsible for setting, assessing, and meeting top line targets including volume, value, as well as brand profitability> Conceptualizes and implements both tactical as well as thematic promotional strategies or campaigns focused on consumers and customers> Directs and develops above-the-line advertising communication strategies> Constantly tracks, analyzes, and sets direction for production, stock and inventory movement, and sales forecasting activities> Reviews own and competitive sales and market shares and initiates problem solving analyses and execution Show less

40 San Miguel Avenue Smc Hoc Mandaluyong City, Philippines

•Directly reports to the Group Brand Manager of the San Miguel Beer Core Group•Assisted the Group Brand Manager in planning, development, implementation, monitoring and control of marketing plans/strategies and programs for San Miguel Beer which generally covers the following: 1.Market Analysis - Brand Review 2008-2009 - Marketing Plan 2010 2.Product Packaging 3. Distribution 4. PricingoAdvertising and promotions•Responsible for setting, assessing, and… Show more •Directly reports to the Group Brand Manager of the San Miguel Beer Core Group•Assisted the Group Brand Manager in planning, development, implementation, monitoring and control of marketing plans/strategies and programs for San Miguel Beer which generally covers the following: 1.Market Analysis - Brand Review 2008-2009 - Marketing Plan 2010 2.Product Packaging 3. Distribution 4. PricingoAdvertising and promotions•Responsible for setting, assessing, and meeting top line targets including volume, value, as well as brand profitability•Conceptualizes and implements both tactical as well as thematic promotional strategies or campaigns focused on consumers and customers•Directs and develops above-the-line advertising communication strategies•Constantly tracks, analyzes, and sets direction for production, stock and inventory movement, and sales forecasting activities•Reviews own and competitive sales and market shares and initiates problem solving analyses and execution Show less

40 San Miguel Avenue Smc Hoc Mandaluyong City, Philippines

•Directly reported to the Marketing Head of San Miguel Brewery Inc.•Responsible for setting, assessing, and meeting topline targets including volume, value, as well as brand profitability and activation efficiency •Conceptualized and implemented both tactical as well as thematic promotional strategies or campaigns focused on consumers and customers•Directed and developed below-the-line activation strategies •Coordinated and established synergies across brand support groups from… Show more •Directly reported to the Marketing Head of San Miguel Brewery Inc.•Responsible for setting, assessing, and meeting topline targets including volume, value, as well as brand profitability and activation efficiency •Conceptualized and implemented both tactical as well as thematic promotional strategies or campaigns focused on consumers and customers•Directed and developed below-the-line activation strategies •Coordinated and established synergies across brand support groups from Sales, Logistics, Purchasing, Trade Marketing, Consumer Promotions to various third party agencies (advertising, media, and promotions) for proper planning and implementation of various product development projects and strategies Show less

40 San Miguel Avenue Smc Hoc Mandaluyong City, Philippines

•Reported directly to the Brand Manager of San Mig Light, San Mig Strong Ice and San Miguel Super Dry •Assisted the Brand Manager in planning, development, implementation, monitoring and control of marketing plans/strategies and programs for San Mig Light, San Mig Strong Ice and San Miguel Super Dry which generally covers the following:oAlcoholic Beverage Market AnalysisBrand Review 2006-2007Marketing Plan 2007oProduct PackagingoDistributionoPricingoAdvertising… Show more •Reported directly to the Brand Manager of San Mig Light, San Mig Strong Ice and San Miguel Super Dry •Assisted the Brand Manager in planning, development, implementation, monitoring and control of marketing plans/strategies and programs for San Mig Light, San Mig Strong Ice and San Miguel Super Dry which generally covers the following:oAlcoholic Beverage Market AnalysisBrand Review 2006-2007Marketing Plan 2007oProduct PackagingoDistributionoPricingoAdvertising and promotions•Handled San Mig Light, San Mig Strong Ice and San Miguel Super Dry brands under the San Mig brands and premium category brands•Strategically developed advertising and promotional efforts centered on individual brand equity strategies •Prepared and successfully implemented the Annual FY 07 Marketing Plans for the three brands•Spearheaded the “Mahaba-habang inuman” and “Bucket” campaign/projects / programs under San Mig Light’s thematic and tactical campaigns Show less

40 San Miguel Avenue Smc Hoc Mandaluyong City, Philippines

Management Trainee, on Rotation San Miguel Beer Division Marketing Group, Coca Cola Bottling Philippines-Sales (GMA), Purefoods Hormel-Sales(GMA), Magnolia Foods-Sales (GMA) and Lowe Lintas Lagos-Advertising Agency (October 2003 – October 2004)•Reported directly to the Corporate Marketing Training Associate•Exposed to different Marketing, Sales and Advertising fields as part of the marketing training program•Passed its marketing plan revalida – marketing plan study on Dari Cream… Show more Management Trainee, on Rotation San Miguel Beer Division Marketing Group, Coca Cola Bottling Philippines-Sales (GMA), Purefoods Hormel-Sales(GMA), Magnolia Foods-Sales (GMA) and Lowe Lintas Lagos-Advertising Agency (October 2003 – October 2004)•Reported directly to the Corporate Marketing Training Associate•Exposed to different Marketing, Sales and Advertising fields as part of the marketing training program•Passed its marketing plan revalida – marketing plan study on Dari Cream (yellow spreads) Show less

•Assisted in clerical and administration work – filing and encoding

San Miguel Corporation Human Resources (Recruitment) – Student Trainee (OJT June 2002) •Reported directly to the Human Resources - Recruitment Manager•Assisted in clerical and administration work – filing and encoding•Completed 450 hours