"Cosmetics Plus" - distributor of professional cosmetics and products for aesthetic medicine in Nizhny Novgorod (Russia).Brands: Holy Land, Renew (Israel), Bio Medical Care (USA), Infini (Italy), Mesoproff, Alpika, Plazan (Russia).Tasks:1. Launching communication with potential buyers in b2b/b2c segments.2. Return of departed customers from the client base.3. Attracting a b2b audience (doctor) for training at the company’s training center.4. Putting the company’s digital tools in order.In the process of work:A. A strategy for the company’s presence on social networks has been developed (Instagram, VK, OK, Facebook, Youtube, Telegram) - content planning has been introduced, posting on social networks was started.B. A general brand-friendly style of graphic creatives for posts on social networks and targeted advertising campaigns was developed and implemented.B. A complete “packaging” of the company’s information feeds has been introduced - from copywriting to presentation in information channels - the company website, social networks, advertising systems.C. The e-mail distribution channel for the client base has been revived and restarted.D. Targeted advertising was launched for b2b client bases and for the b2c audience (target.my.com context and audience targeting).E. The company’s website was put in logical order, groups and channels on social networks were optimized.As a result:As a result of PR activities, the customer notes an increase in sales both among the professional b2b segment and among the b2c audience, and “refused” old clients from the client base are returning.Educational events for b2b cosmetologists taking place at the company’s training center have full appointment.The company's website traffic has increased by more than 30% compared to the previous period of the same year.The reach of the Vkontakte audience has increased more than 40 times and on Instagram by 83%.

"Mesoproff" is a "pioneer in mesotherapy" in domestic Russian cosmetology. The company produces a full range of drugs to solve aesthetic problems of patients: classical mesotherapy, peptide-amino acid mesotherapy, biorevitalization, contour plastic surgery, dermal thread therapy.The drugs are produced by the world's leading manufacturers: NEFTIS LABORATORIOS (Spain), OPTIMA AESTHETIC LABORATORIES (Italy), DONG BANG, HYUNDAE MEDITECH, OV WORLD CO, WHITE MEDICINE (Korea).Tasks:1. Development and implementation of a digital promotion strategy in the company.2. Organization of SMM in all areas - drug lines, training center, Olga Selyanina’s personal brand, branches...3. Launch of Internet advertising in all channels.4. Organization of a digital department (initially worked as one person).5. Putting the company’s digital tools in order.In the process of work:A. A digital department has been organized, fully meeting the needs of nine internal customers, and production has been established.B. Internal interaction schemes have been built and successfully used to optimize the formulation and implementation of tasks by the digital department, design department and customers.С. The customer’s existing digital tools were optimized and put in order: corporate website, groups and channels on social networks.D. Communication has been developed in all areas of the company in social media - Instagram, vkontakte, ok, telegram, youtube. Email marketing has been established.E. During the pandemic, a flurry (literally 3 a day) of online broadcasts of product seminars for cosmetologists was organized, as a result - despite the pandemic and lack of demand, the warehouse was empty.F. Targeted advertising campaigns have been deployed in GoogleAds, TargetMyCom, Instagram, FacebookAds, YouTube. The result is a qualitative increase in reach and subscribers on social networks, an increase in traffic to the corporate website by 500%.

Participation in the development of proposals and project plans for services offered through remote channels (website, mobile application, messengers, social networks).Development of requirements for remote services for approved projects.Formation of technical specifications and applications in the IT department of the enterprise.Collection and analysis of data to assess the effectiveness of proposed solutions (including data to assess economic efficiency) for remote services of Russian Post.Development of proposals to increase the efficiency of digital service channels.

Planning, budgeting, justification and deployment of work through digital and offline channels.Digital marketing optimization:- launch of context and media advertising campaigns (Google Adwords, Yandex.Direct, Oneretarget, Wantresult, thematic partner sites, remarketing, target advertising),- SEO search engine promotion of the website,- e-mail marketing (reworking communication tools, preparing content plans and working on them),- supervising the launch of a new company website,- reputation marketing.Offline:- advertising and information materials release,- Conducting direct mail campaigns.Subordinate to: 5 people on staff + outsourcing/freelancing/contractors.Achievements:- costs for online and offline channels are optimized by 30%,- increased the number of leads and conversions for extensive advertising activities,- user indicators of site visitors have been qualitatively increased, target traffic has increased by more than a third.

Management of Internet projects of the Group of Companies:- planning, budgeting of department costs, defense and justification;- development and management of contex advertising campaigns, projects for media and remarketing placements, search engine promotion of Group of Companies websites;- e-mail and sms marketing;- transfer of all company websites to a single platform (1C Bitrix), development of new resources;- holding tenders, selecting contractors/services for implementing Internet marketing projects;- planning and budgeting of projects for PR promotion of products on the Internet, reputation marketing.Subordinate to: 3 people on staff + outsourcing/freelancing/contractors.Achievements:- the digital marketing budget has been optimized by 40%, the cost of a lead has been reduced by a third, the flow of leads for b2c projects has been increased 4 times,- all Group of Companies websites were transferred to a single platform, new product websites were launched,- communication in direct marketing has been normalized.

SMM. Development of a brand promotion project in social networks: analysis of the competitive environment (leading Russian and foreign brands, activities and methods of attracting audiences in social media), preparation of a project involving a staff of remote workers (cost optimization): schedule and tone of publications, content, methods of attracting audiences, holding promotions and competitions, offline brand promotion in social media, SMO optimization of company resources.Normalization of business processes of the corporate information system related to e-commerce: product range, stocks, reservation of goods, accounting of warehouse balances, etc.Preparation and implementation of a project to modernize an online store: internal pages, product card, buyer’s account with maintaining purchase history for customer segmentation, usability and SEO - optimization of the online store, development of new functionality in accordance with the analysis of the competitive environment.Achievements:Start of SMM activity of the brand (VK, Facebook, Odnoklassniki), normalization of internal corporat information system for e-commerce, modernization and increase in conversion rates of the online store, optimization of costs for online brand promotion (media and context advertising).

Attracting an audience: e-mail marketing, context advertising, search engine optimization of the website, SMM, participation in exhibitions, attracting key partners and implementing joint projects (profile companies and educational institutions, media).Editorial work: launching a news feed, content planning and implementation of the content plan.Rebranding project: preparation and implementation of a project to modernize the website with the introduction of the functionality of a professional social network and marketplace for b2c and b2b audiences.Subordinate to: a staff of outsourced editors, developers, designers, freelance copywriters.Achievements:During the year of operation, traffic to the target audience website increased from 150 to 3600 people per day,Top positions were achieved in the search engines for key search queries (flowers - Yandex:3, floristry - YA:1, etc.).A staff of remote workers has been organized: editors, translators/copywriters, designers, content managers, programmers, etc.

Full support and control of WEB projects implemented by the company: negotiations with customers, determination of strategy and methods for implementing Internet projects, preparation of project documentation, - calculation of costs and costs of project development, work with outsourcing and in-house performers, organization of promotion: SEO, context advertising, media advertising, etc.Subordinates: developers and designers on staff, freelance workers, subcontractors.Achievements:A client base has been developed for the development of Internet projects, corporate style, printing and souvenir products.An outsource team of programmers, designers, copywriters, and SEO specialists has been created.Client's Internet projects of various types have been developed, including online stores, corporate sites, promotional sites, etc.

Search for suppliers, conclusion of contracts, organization of purchases, control and accounting of trade turnover.Development of an online store (programming, working with designers, copywriters), promotion in search engines.Monitoring competitors, maintaining the store’s pricing and assortment policy, organizing a service for receiving and delivering orders.Achievements:Interaction with suppliers has been established, the range of the online store has been expanded to 1,500 items (initially - 60).80% of the product range is in the top ten of search engine results; promotion for targeted queries has been achieved through optimization and support of content at zero costs for link and contextual advertising.Stable traffic to the online store has been achieved (20-25 thousand people monthly) with minimal costs for their promotion.