I believe that a there is no such thing as a digital strategy. Digital should be an integrated part of every business strategy you make. In the end it all comes down to your ability to differentiate and connect with your customers - existing and potential - serving them at a personal level - knowing their desires and preferences.Every bit of content we make, can be shared and put into different contexts - with or without your knowledge or consent - think about that ! We are social, and it can bring you closer to your customers and friends - if you do things that makes a difference and relevance to your customers.My competence is to help you navigate in the digital world, and help you formulate, prioritize and scope digital opportunities as a part of a business strategy - and to make it all operational and come to live.