Hector Briones Email and Phone Number
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Hector Briones personal email
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Marketing executive with over 20 years of experience with proven results in Brand Positioning, building Brand Equity, Marketing and Portfolio Strategy, Product Innovation, P&L management and Sales. Progressive experience in leading iconic brands and businesses in the CPG industry. Passionate about driving profitable growth and building high performance teams through trust and collaboration.
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Chief Marketing OfficerEinstein Bros Bagels Jul 2020 - PresentDenver, Colorado, Us
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Vice President, Marketing Innovation, Campbell SnacksCampbell Soup Company Jun 2018 - Jul 2020Camden, Nj, Us• Position leads a team of 16 people through 4 Director level direct reports. Specific areas of responsibility include Innovation strategy, front of funnel innovation and commercialization for all the brands in the division- Pepperidge Farm brands and Snyder’s Lance. Also responsible for Portfolio Management Review within IBP process. This role reports to the CMO and is a key member of the Marketing leadership team for the >$4 billion dollars snacks division. -
Vp Of Innovation MarketingCampbell Snacks May 2018 - Jul 2020Norwalk, Connecticut, Us -
Senior Marketing Director, Kids SnacksCampbell Snacks Mar 2017 - May 2018Norwalk, Connecticut, Us• Position includes P&L accountability for Goldfish, the leading kids’ cracker with sales of over $800MM. This position is responsible for developing brand strategy and execution of commercial plan. Also led new platform innovation for Goldfish and adult sweet snacks a >$2 Billion dollars business Unit. Position led a group of 8 people through 2 Director level direct reports and reported directly to the CMO.
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Business Director, Fresh BakeryCampbell Snacks Aug 2014 - Mar 2017Norwalk, Connecticut, Us• Led a team of 12 people through 2 Senior Brand Manager level direct reports. Developed Marketing and Innovation strategy and implementation with full P&L responsibility for this +$650 Million-dollar business. Reported to the CMO and was part of the Marketing leadership team.
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Associate Marketing Director, PringlesKellogg Company Jul 2013 - Jul 2014Battle Creek, Michigan, Us• As Marketing lead for the North American region, this position develops all marketing plans for the country and is a critical member of the Global Brand Council to determine growth innovation platforms, global positioning and advertising campaigns. This position reports to the General Manager for Pringles. -
Associate Marketing Director, Cereal Mom PortfolioKellogg Company Jul 2012 - Jun 2013Battle Creek, Michigan, Us• Position report to the Mom and Kid Marketing Director and is responsible for leading the brand positioning, strategy and execution of commercial plans of iconic brands like Frosted Mini Wheats and Rice Krispies.
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Associate Marketing Director Health And WellnessKellogg Company Jan 2012 - Jun 2012Battle Creek, Michigan, UsMarketing lead for a newly created Business Unit. Responsible for developing and implementing marketing strategy and plan to expand Kellogg's presence in the Health and Wellness category -bars and drinks, for energy, meal replacement and ageing populations.and drinks for ageing population.
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Sr. Brand Manager For Special K UsaKellogg Company Mar 2010 - Dec 2011Battle Creek, Michigan, Us• This position led the strategy and plans for the Health and wellness portfolio – Meal replacement bars and shakes. Responsible for delivering growth targets for this business, reporting to the Associate Director for Special K.
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Group Marketing ManagerKellogg Company Feb 2005 - Feb 2010Battle Creek, Michigan, UsManaged a team of 14 Brand Marketers through 4-5 Brand Manager level direct reports. Accountable for the development and execution of the Strategic Marketing Plan for Kellogg's portfolios in Mexico. In a 5 year span, I initially managed the Kid cereal portfolios which along with brands like Zucaritas, Froot Loops and Choco Krispis, also included corporate promotions and innovation of licensed products.Later I was put in charge of the adult portfolio leading brand development for iconic brands like Special K and All Bran both of which had a line of products that expanded across multiple categories like cereal bars and dairy beverages. This portfolio also had responsibility for media planning.
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Brand ManagerKellogg Company Jan 2003 - Jan 2005Battle Creek, Michigan, UsAccountable for the development and execution of the Strategic Marketing Plan for Froot Loops and Choco Krispis cereals.Led development and implementation of a new strategy for Choco Krispis which drove double digit growth and significant share gains for the brand.
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Key Account ManagerKellogg Company Oct 1999 - Dec 2002Battle Creek, Michigan, UsResponsible for leading the development and execution of Annual Sales plans, trade support plans and day to day negotiations with National Key accounts.In this role I initially managed Comercial Mexicana and after managing a turnaround performance I was put in charge of Wal Mart and Sam's club; the largest account for Kellogg Company.
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Demand Planning ManagerKellogg Company Sep 1997 - Sep 1999Battle Creek, Michigan, UsInitially in charge of establishing the Sales and Operations Planning Process in place from the ground up. Worked across multiple functions to drive alignment and support for the new process and buy-in from the LA President. Accountable for developing the Sales and Operations Plan for the company. Build consensus around the demand forecast across Marketing, Sales and Supply. Coordinate alignment of production plan and demand forecast.
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Sales RepresentativeKellogg Company Mar 1996 - Aug 1997Battle Creek, Michigan, Us
Hector Briones Skills
Hector Briones Education Details
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Thunderbird School Of Global ManagementBusiness -
Universidad PanamericanaGeneral
Frequently Asked Questions about Hector Briones
What company does Hector Briones work for?
Hector Briones works for Einstein Bros Bagels
What is Hector Briones's role at the current company?
Hector Briones's current role is Chief Marketing Officer at Einstein Bros Bagels.
What is Hector Briones's email address?
Hector Briones's email address is he****@****ogg.com
What is Hector Briones's direct phone number?
Hector Briones's direct phone number is +126966*****
What schools did Hector Briones attend?
Hector Briones attended Thunderbird School Of Global Management, Universidad Panamericana.
What skills is Hector Briones known for?
Hector Briones has skills like Marketing Strategy, Strategy, Customer Insight, Brand Equity, Brand Management, Fmcg, Brand Architecture, Management, Cross Functional Team Leadership, Competitive Analysis, Shopper Marketing, Strategic Planning.
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