Hector Castillo Email & Phone Number
@corob.com
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Who is Hector Castillo? Overview
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Hector Castillo is listed as Country Manager México for Corob and Novaflow brands at COROB Group, a with 631 employees, based in Mexico City, Mexico. AeroLeads shows a work email signal at corob.com and a matched LinkedIn profile for Hector Castillo.
Hector Castillo previously worked as Country Manager México Corob and Novaflow at Corob Group and COMMERCIAL BUSINESS CONSULTANT at Freelance. Hector Castillo holds Administración, Rh from Universidad Nacional Autónoma De México.
Email format at COROB Group
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About Hector Castillo
Marketing executive. Bachelor in Business Administration with more than 20 years of professional experience, 14 years developing and execute marketing & brand strategies locally in line with the Global brand strategy and vision in order to maximize brand image, sales and profitability. Unique combination of multi-industry background.Develop and motivate team to deliver results, contribution, and volume for the brands; Adapt Global Brand vision to the local market while respecting the brand core marketing guidelines; Design and implement the annual plan, accordingly to the brand vision and strategy; Implement and execute brand strategies in order to develop brand and product ranges and to achieve volume and profit targets; Coordinate with Sales and external suppliers/agencies (PR, media planning, etc.) to assure the business plan implementation and brand image building; Support the on-trade team on the field with product training and with design of trade-marketing tools; Use marketing expertise (merchandising, PR, etc.) to develop programs and promotions to drive brand growth and build image and equity; Define appropriate pricing, promotional and channel strategy for each SKU in order to maximize profit and volume growth; Analyze the market place to generate consumer and competitive insights, detecting brand opportunities; Manage brand A&P; budget; 9 years experience as a leader of multi task team groups, holding positions as a Marketing Manager, Sr. Brand Manager, Jr. Brand Manager and CCO Assistant. Full control of P&L and S&OP Process
Hector Castillo's current company
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Hector Castillo work experience
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Country Manager México Corob And Novaflow
CurrentCommercial Business Consultant
Current- Market Diagnosis- Development of business strategy,- Business plans- Marketing consultancy- Implementation plan
Commercial Manager México & Ca
Marketing Manager
• Responsible for Marketing Plan and Execution (Boards & Ceiling Business) • Business management for 3 market segments: B2B, traditional (building materials stores), modern (big box retailers)• Nationalize product road• Regional Branding Strategy• Cost, pricing & margin strategy• Full responsibility of P&L• Execution of Marketing Plan (promos, new products launch, events, ad campaign/ATL, digital, BTL)Major Achievements• Growth 4% (USD) vs. 2013• Implement BTL Concept to Reach residential market • Design new POS concept and retail packaging
Marketing Manager Power Tools / Bum
• As a SBU Manager responsible for the successful Planning and Execution of the Business Unit’s Annual and Long-range Plans. Incumbent should be knowledgeable of all functional areas within the Unit. • Business management for construction, metalworking, automotive, oil & gas, manufacture verticals for 3 market segments: B2B, traditional (hardware stores), modern (big box retailers)• Nationalize LATAM product road regional • Cost, pricing & margin strategy• Full responsibility of SBU P&L• Execution of Marketing Plan (promos, launching, events, ad campaing)Major Achievements• Growth 2013 11% (USD) vs. LY• Growth 2013 Home Depot 27% (USD) vs. LY• Small & large grinders launching in traditional & modern channels
Sr. Brand Manager (Premium Brands)
Painting and decorating industry, with over 5,000 employees in MéxicoCurrent Position: Sr. Brand Manager Premium BrandsReporting to: Business Manager (Grouper)Direct reports (number and level): 2 Jr. Brand Managers and 1 Brand Assistant Responsibilities* Management and development of premium brand portfolio of the company, representing 48% of total turnover.* Responsible for strategic planning business premium brands.* Training the sales force and distributors.* Development and implementation of 360° nationwide promotional campaigns.* Product development and 360 ° launch plans.
Sr. Brand Manager (Latex Paints)
Painting and decorating industry, with over 5,000 employees in MéxicoPosition: Sr. Brand Manager Latex Paints (Core)Reporting to: Business Manager (Grouper)Direct reports (number and level): 2 Jr. Brand ManagerResponsibilities• Management and development of latex paints portfolio (core business).• Responsible for strategic planning for premium brands.• Training the sales force and distributors.• Development and implementation nationwide promotional campaigns.• Product development and launch plans.Major Achievements• Development and implementation of campaign to penetrate the base of the pyramid, with the mobile store concept.• Configuration and implementation of Oracle Marketing module as a Key User• New Year Campaign 09 1% vs. LY; Regalón-Regalitro Campaign 09 14% vs. LY; Summer Campaign vs. 10%. LY
Sr. Brand Manager (Enamels)
Painting and decorating industry, with over 5,000 employees in MéxicoPosition: Sr. Brand Manager Enamels (solvent based products)Reporting to: Business Manager (Grouper)Direct reports (number and level): 1 Jr. Brand ManagerResponsibilities• Management and development of the solvent based portfolio.• Training the sales force and distributors.• Development and implementation nationwide promotional campaigns.• Responsible for product development and launch plans based on insights.• Product development and launch plans.Major Achievements• 100% penetration of regional launch coverage reaching 200% in the first year.• Redesign and makeover of Meridian our supermarkets brand.•Development and implementation special program named “base of the pyramid” Grey Neighborhood 3% vs. LY.
Jr. Brand Manager (Texture Coatings)
Painting and decorating industry, with over 5,000 employees in MéxicoPosition: Jr. Brand Manager Textured CoatingsReporting to: Business Manager (Grouper)Direct reports (number and level): 1 Jr. Brand ManagerMajor Achievements• Coating for the B2B segment of housing with 20% maket share in 3 years, 15 MPD• Responsible for redesigning and changing the packaging of every line of a portfolio of 20 brands in Mexico and USA.• Product development and launch in the northern region with 90% of penetration, reaching 140% over the budget in the first year.
Cro Assistant
Change Management Consultant
Reengineering Analyst
Advertising Chief
Colleagues at COROB Group
Other employees you can reach at corob.com. View company contacts for 631 employees →
Luca Marastoni
Colleague at Corob GroupBagnolo In Piano, Emilia-Romagna, Italy
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SP
Sujitkumar Patel
Colleague at Corob GroupKanpur, Uttar Pradesh, India
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KS
Kalicharan Shaw_Kalicharan
Colleague at Corob GroupWashim, India
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MK
Makarand Kadam
Colleague at Corob GroupMumbai, Maharashtra, India
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AM
Alejandro Mena
Colleague at Corob GroupCosta Rica
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SM
Sheetal Mehta
Colleague at Corob GroupMumbai, Maharashtra, India
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RA
Raimondo Annesi
Colleague at Corob GroupFormigine, Emilia-Romagna, Italy
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TH
Tanaya Hoigekar
Colleague at Corob GroupMumbai, Maharashtra, India
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SM
Shakeel Mohammad
Colleague at Corob GroupJaipur, Rajasthan, India
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DB
Diego Borali
Colleague at Corob GroupSan Possidonio, Emilia-Romagna, Italy
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Hector Castillo education
Administración, Rh
Green Belt Six Sigma, Lean Six Sigma
Diplomado, Tantum
Licenciatura, Administracion
Frequently asked questions about Hector Castillo
Quick answers generated from the profile data available on this page.
What company does Hector Castillo work for?
Hector Castillo works for COROB Group.
What is Hector Castillo's role at COROB Group?
Hector Castillo is listed as Country Manager México for Corob and Novaflow brands at COROB Group.
What is Hector Castillo's email address?
AeroLeads has found 1 work email signal at @corob.com for Hector Castillo at COROB Group.
Where is Hector Castillo based?
Hector Castillo is based in Mexico City, Mexico while working with COROB Group.
What companies has Hector Castillo worked for?
Hector Castillo has worked for Corob Group, Freelance, Mazorca Estudio, Soujanya Color, and Usg.
Who are Hector Castillo's colleagues at COROB Group?
Hector Castillo's colleagues at COROB Group include Luca Marastoni, Sujitkumar Patel, Kalicharan Shaw_Kalicharan, Makarand Kadam, and Alejandro Mena.
How can I contact Hector Castillo?
You can use AeroLeads to view verified contact signals for Hector Castillo at COROB Group, including work email, phone, and LinkedIn data when available.
What schools did Hector Castillo attend?
Hector Castillo holds Administración, Rh from Universidad Nacional Autónoma De México.
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