Hector Castillo
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Hector Castillo Email & Phone Number

Country Manager México for Corob and Novaflow brands at COROB Group
Location: Mexico City, Mexico 15 work roles 4 schools
1 work email found @corob.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 86%

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Work email h****@corob.com
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Current company
Role
Country Manager México for Corob and Novaflow brands
Location
Mexico City, Mexico
Company size

Who is Hector Castillo? Overview

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Quick answer

Hector Castillo is listed as Country Manager México for Corob and Novaflow brands at COROB Group, a with 631 employees, based in Mexico City, Mexico. AeroLeads shows a work email signal at corob.com and a matched LinkedIn profile for Hector Castillo.

Hector Castillo previously worked as Country Manager México Corob and Novaflow at Corob Group and COMMERCIAL BUSINESS CONSULTANT at Freelance. Hector Castillo holds Administración, Rh from Universidad Nacional Autónoma De México.

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Email format at COROB Group

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{first}.{last}@corob.com
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Profile bio

About Hector Castillo

Marketing executive. Bachelor in Business Administration with more than 20 years of professional experience, 14 years developing and execute marketing & brand strategies locally in line with the Global brand strategy and vision in order to maximize brand image, sales and profitability. Unique combination of multi-industry background.Develop and motivate team to deliver results, contribution, and volume for the brands; Adapt Global Brand vision to the local market while respecting the brand core marketing guidelines; Design and implement the annual plan, accordingly to the brand vision and strategy; Implement and execute brand strategies in order to develop brand and product ranges and to achieve volume and profit targets; Coordinate with Sales and external suppliers/agencies (PR, media planning, etc.) to assure the business plan implementation and brand image building; Support the on-trade team on the field with product training and with design of trade-marketing tools; Use marketing expertise (merchandising, PR, etc.) to develop programs and promotions to drive brand growth and build image and equity; Define appropriate pricing, promotional and channel strategy for each SKU in order to maximize profit and volume growth; Analyze the market place to generate consumer and competitive insights, detecting brand opportunities; Manage brand A&P; budget; 9 years experience as a leader of multi task team groups, holding positions as a Marketing Manager, Sr. Brand Manager, Jr. Brand Manager and CCO Assistant. Full control of P&L and S&OP Process

Current workplace

Hector Castillo's current company

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COROB Group
Corob Group
Country Manager México for Corob and Novaflow brands
Mexico City, Mexico
Website
Employees
631
AeroLeads page
15 roles · 28 years

Hector Castillo work experience

A career timeline built from the work history available for this profile.

Country Manager México For Corob And Novaflow Brands

Mexico City, Mexico

Country Manager México Corob And Novaflow

Current

Ciudad De México Y Alrededores, México

Jan 2018 - Present

Commercial Business Consultant

Current
Freelance

Ciudad De México Y Alrededores, México

- Market Diagnosis- Development of business strategy,- Business plans- Marketing consultancy- Implementation plan

Jun 2015 - Present

Co Founder

Current

Ciudad De México Y Alrededores, México

www.mazorcaestudio.com

Apr 2015 - Present

Commercial Manager México & Ca

Ciudad De México Y Alrededores, México

Aug 2017 - Dec 2017

Marketing Manager

Usg

Df

• Responsible for Marketing Plan and Execution (Boards & Ceiling Business) • Business management for 3 market segments: B2B, traditional (building materials stores), modern (big box retailers)• Nationalize product road• Regional Branding Strategy• Cost, pricing & margin strategy• Full responsibility of P&L• Execution of Marketing Plan (promos, new products launch, events, ad campaign/ATL, digital, BTL)Major Achievements• Growth 4% (USD) vs. 2013• Implement BTL Concept to Reach residential market • Design new POS concept and retail packaging

Jan 2014 - Dec 2014

Marketing Manager Power Tools / Bum

Ciudad De México Y Alrededores, México

• As a SBU Manager responsible for the successful Planning and Execution of the Business Unit’s Annual and Long-range Plans. Incumbent should be knowledgeable of all functional areas within the Unit. • Business management for construction, metalworking, automotive, oil & gas, manufacture verticals for 3 market segments: B2B, traditional (hardware stores), modern (big box retailers)• Nationalize LATAM product road regional • Cost, pricing & margin strategy• Full responsibility of SBU P&L• Execution of Marketing Plan (promos, launching, events, ad campaing)Major Achievements• Growth 2013 11% (USD) vs. LY• Growth 2013 Home Depot 27% (USD) vs. LY• Small & large grinders launching in traditional & modern channels

Sep 2011 - Jan 2014

Sr. Brand Manager (Premium Brands)

Ciudad De México Y Alrededores, México

Painting and decorating industry, with over 5,000 employees in MéxicoCurrent Position: Sr. Brand Manager Premium BrandsReporting to: Business Manager (Grouper)Direct reports (number and level): 2 Jr. Brand Managers and 1 Brand Assistant Responsibilities* Management and development of premium brand portfolio of the company, representing 48% of total turnover.* Responsible for strategic planning business premium brands.* Training the sales force and distributors.* Development and implementation of 360° nationwide promotional campaigns.* Product development and 360 ° launch plans.

Mar 2009 - Aug 2011

Sr. Brand Manager (Latex Paints)

Ciudad De México Y Alrededores, México

Painting and decorating industry, with over 5,000 employees in MéxicoPosition: Sr. Brand Manager Latex Paints (Core)Reporting to: Business Manager (Grouper)Direct reports (number and level): 2 Jr. Brand ManagerResponsibilities• Management and development of latex paints portfolio (core business).• Responsible for strategic planning for premium brands.• Training the sales force and distributors.• Development and implementation nationwide promotional campaigns.• Product development and launch plans.Major Achievements• Development and implementation of campaign to penetrate the base of the pyramid, with the mobile store concept.• Configuration and implementation of Oracle Marketing module as a Key User• New Year Campaign 09 1% vs. LY; Regalón-Regalitro Campaign 09 14% vs. LY; Summer Campaign vs. 10%. LY

May 2008 - Mar 2009

Sr. Brand Manager (Enamels)

Ciudad De México Y Alrededores, México

Painting and decorating industry, with over 5,000 employees in MéxicoPosition: Sr. Brand Manager Enamels (solvent based products)Reporting to: Business Manager (Grouper)Direct reports (number and level): 1 Jr. Brand ManagerResponsibilities• Management and development of the solvent based portfolio.• Training the sales force and distributors.• Development and implementation nationwide promotional campaigns.• Responsible for product development and launch plans based on insights.• Product development and launch plans.Major Achievements• 100% penetration of regional launch coverage reaching 200% in the first year.• Redesign and makeover of Meridian our supermarkets brand.•Development and implementation special program named “base of the pyramid” Grey Neighborhood 3% vs. LY.

Jun 2006 - May 2008

Jr. Brand Manager (Texture Coatings)

Ciudad De México Y Alrededores, México

Painting and decorating industry, with over 5,000 employees in MéxicoPosition: Jr. Brand Manager Textured CoatingsReporting to: Business Manager (Grouper)Direct reports (number and level): 1 Jr. Brand ManagerMajor Achievements• Coating for the B2B segment of housing with 20% maket share in 3 years, 15 MPD• Responsible for redesigning and changing the packaging of every line of a portfolio of 20 brands in Mexico and USA.• Product development and launch in the northern region with 90% of penetration, reaching 140% over the budget in the first year.

Jul 2003 - May 2006

Cro Assistant

Ciudad De México Y Alrededores, México

Sep 2002 - Jun 2003

Change Management Consultant

Ciudad De México Y Alrededores, México

Feb 2002 - Sep 2002

Reengineering Analyst

Ciudad De México Y Alrededores, México

Jun 2000 - Feb 2002
Team & coworkers

Colleagues at COROB Group

Other employees you can reach at corob.com. View company contacts for 631 employees →

4 education records

Hector Castillo education

Green Belt Six Sigma, Lean Six Sigma

Opex - Usg

Lean Six Sigma Methodology

Diplomado, Tantum

Tantum
FAQ

Frequently asked questions about Hector Castillo

Quick answers generated from the profile data available on this page.

What company does Hector Castillo work for?

Hector Castillo works for COROB Group.

What is Hector Castillo's role at COROB Group?

Hector Castillo is listed as Country Manager México for Corob and Novaflow brands at COROB Group.

What is Hector Castillo's email address?

AeroLeads has found 1 work email signal at @corob.com for Hector Castillo at COROB Group.

Where is Hector Castillo based?

Hector Castillo is based in Mexico City, Mexico while working with COROB Group.

What companies has Hector Castillo worked for?

Hector Castillo has worked for Corob Group, Freelance, Mazorca Estudio, Soujanya Color, and Usg.

Who are Hector Castillo's colleagues at COROB Group?

Hector Castillo's colleagues at COROB Group include Luca Marastoni, Sujitkumar Patel, Kalicharan Shaw_Kalicharan, Makarand Kadam, and Alejandro Mena.

How can I contact Hector Castillo?

You can use AeroLeads to view verified contact signals for Hector Castillo at COROB Group, including work email, phone, and LinkedIn data when available.

What schools did Hector Castillo attend?

Hector Castillo holds Administración, Rh from Universidad Nacional Autónoma De México.

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