Provide marketing strategy (messaging & positioning, campaign planning, content strategy) as well as campaign execution (demandgen, sales enablement, PR, content creation) to pre-seed and mature unicorns

Led marketing function from seed to series A (8-figure valuation) at Microsoft-backed AI startup• Established product marketing, field marketing, demandgen, and PR/AR relations functions, quintupling pipeline by value, 6x increase in weekly site visitors and 80% of sales pipeline sourced from marketing (previously 0%) • Defined and executed edge machine learning/compute campaign leading to opportunities with top telecom and network tech enterprises• Developed overall messaging (messaging framework, competitive analysis, target customer persona), managed content marketing (manage site, blog, social, product launch plans, PR agency, design agency, content agency), and led sales enablement (pitch decks, ongoing product training)• Negotiated marketing terms for sponsorship deal with the NFL’s Detroit Lions• Led customer pitches which have now become top opportunities in sales pipeline, including pitches related to edge and 5G

• Defined the marketing strategy, messaging, sales enablement, and campaign plans for Media, Game Tech, Telecommunications, Manufacturing, and Retail industries, increasing sales pipeline 3x, net new contacts 4x, and industry site traffic over 3x YoY • Led cross-industry initiatives like customer journey pathing, site redesign, and online conference strategy • Defined the Databricks Solution Accelerator Program, our biggest industry go-to-market initiative for 2020 and 2021, along with associated bill of materials which led to opportunities with top-10 global brands • Fostered and developed key customer testimonials, including Databricks’ first sports case study, which opened opportunities in the sports segment as well as garnering international press coverage

Developed and executed AWS’s marketing strategy and programs for the global M&E industry, a multibillion dollar by revenue segment for Amazon cloud services, building industry messaging, campaigns, value propositions, core content, and partnering with field on go-to-market strategies via the web, industry events, and other global channels• As part of AWS M&E leadership team, developed and delivered high-impact sales tools for field sales team articulating value and differentiation of AWS service portfolio for M&E industry• Collaborated closely with business development, account management, PR, and analyst relations functions in the development and delivery of thought leadership content for executive-level client presentations and industry trade shows• Managed industry marketing team and tactics towards achieving revenue and sales leads goals for M&Esegment, including development of budget, media planning, vendor negotiations, content marketing, and partner marketing

Built out and managed performance marketing team which included Social Media, Cross-Site/Partner, and Campaign Management headcount• Developed comprehensive ROI reporting around subscriber engagement and retention, including executive report analyzing predictive metrics as well as building out dashboards and reports to track cohort performance by categories like sign-up source, first title streamed, title type, and engagement.• Led rebranding of service from “Add-on Subscriptions” to “Amazon Channels”. Set up brand awareness,product understanding, and net promoter score tracking• Led the branding, marketing strategy, campaign plan and execution, and performance reporting around the launch of Amazon’s first owned-and-operated subscription networks targeting niche audiences.

Establish and foster key marketing relationships with both traditional and emerging content creators in the OTT space

Led go-to-market brand strategy for launch of Sling TV brand. Main responsibilities include developing the brand architecture; scoping, and negotiating creative and media agency agreements; and overseeing overall launch media budget. • Product Manager for Sling Latino, including marketing strategy, pricing, and packaging• Developed and presented executive communications, business cases, and communication briefs for executive leadership and agency partners

• Managed 8-figure digital marketing budget for the US Hispanic segment across ecommerce, search, interactive media, mobile, and social, increasing digital sales over 50% year over year while cutting cost-per-acquisition 25% within six months• Led creative development of World Cup campaign that outperformed sales goals by over 60%. Digital-first campaign received several recognition and awards including: Effie Finalist, CMO Award, Youtube’s first bilingual masthead campaign, and OMMA Award• Leveraged site and performance analytics tools to improve purchase conversion starting at top-of-funnel marketing tactics through to purchase via cart, chat, or call center

I help clients develop their customer-facing and internal digital experiences across online, mobile, and emerging channels. My focus is on leveraging consumer insights (primary + secondary), competitive industry analysis, technology trends, and an understanding of clients' objectives and structure towards developing a long-term approach to digital solutions