Hector Lujan Valladolid Email and Phone Number
Visionary leader with proven success in identifying growth opportunities and delivering strategic results through a value-driven approach and financial discipline. Builds trusted relationships with internal teams, community members, and business partners to capitalize on additional capabilities. Excels at cultivating and engaging, talent-centric cultures that fuel sustainable growth with extensive experience bringing together diverse cultures. Grounded in a mission and values-oriented mindset, with strategic focus on performance coupled with long-term vision for organizational success. Consistently translates ideas into actionable strategies that yield measurable results across borders.EXECUTIVE EXPERIENCE — 20+ years of experience in C-Suite and VP / EVP roles for global companies. Served as a critical member of the senior leadership team, developing strategy, driving global diversification programs, and managing P&Ls exceeding $1B. Collaborated in shaping the overall strategic direction and market strategy of the RAC-Driscoll’s enterprise.GROWTH LEADERSHIP — Rapidly grew RAC’s global revenues by 56% as CEO and achieved additional 22% revenue growth as COO. Created the necessary infrastructure to support organic growth. Expanded RAC’s business model into new global markets. Increased BerryMex’s winter berry sales by 480% and grew profitability by 327%.INNOVATION — Identified innovative growth opportunities and built up the teams and resources necessary to capitalize. Leveraged next-gen technologies to transform farming operations.COLLABORATION & PARTNERSHIPS — Created strong local ties in collaboration with community and business partners to embed the company as a trusted member of each local community. Created strategic alliances that co-invested with local community growers.CULTURE & VALUES — Built a culture of collaboration, respect, and ownership of results. Transformed RAC’s culture to achieve their highest-ever organizational health scores. Defined clear company values to unite people from different countries and cultures under one unified identity and provide guidance for challenging long-term decision-making.
Hortifrut
View- Website:
- hortifrut.com
- Employees:
- 518
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Chief Executive OfficerHortifrut Jul 2024 - PresentUnited States
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President & CeoReiter Affiliated Companies Jan 2017 - Jan 2024Oxnard, Ca• Led company through a period of rapid expansion, achieving 56% increase in global revenues (140% growth in international revenue). - Restructured and enhanced executive team capabilities required to meet growth and performance targets. - Incorporated the first Sea Water Desalination Facility dedicated to agriculture in the Americas. - Expanded Baja California supply by 11% CAGR and revenue at 17% CAGR.• Developed and implemented a geographic and product diversity strategy that provided greater stability and market differentiation, effectively leveraging Reiter’s global footprint. - Founded operations in China, Germany, and Canada that served domestic markets. - Gained cost efficiencies of up to 25% by reducing freight, incorporating substrate technology advancements, and leveraging experienced labor and proximity to market.• Embedded RAC in local communities, hired and supported local talent, and created a strong culture of co-investment with local community growers and business partners to drive organic growth by leveraging additional capabilities and building community trust.• Led multi-national teams in adoption of new Driscoll’s genetics, providing knowledge transfer across geographies, driving performance targets, and gaining market value over 10% by improving flavor differentiation.• Participated in NAFTA Produce Coalition USMCA bilateral negotiations.• Expanded business model in Europe and North Africa, co-investing with local growers to incorporate into Driscoll’s supply network.• Expanded Biological Farming Solutions to U.S. and Mexico, improving soil health, pollination, and biological pest control with annual manufacturing capabilities of $10M USD, providing 50% savings over market.• Optimized engagement by improving communication, revamping culture, and fostering personal development, resulting in highest-ever organizational health scores (92%). -
CooReiter Affiliated Companies Jul 2013 - Dec 2016Oxnard, Ca• Delivered sustained growth of 22% revenue and 30% EBITDA, expanded responsibilities to U.S. operations, and increased berry tonnage by 30%+. • Transformed from soil to substrate growing in all geographies, achieving up to 40% productivity gains and 30% efficiencies in harvest.• Developed a Biological Farming Solutions program that improved organic farming margins by 20%+ and reduced input cost by 25%+.• Implemented North America year-round berry patch supply strategy in collaboration with Driscoll’s.• Developed and implemented geographic realignment of supply, gaining 15% cost efficiencies. Initiated transfer of California Cane Berry supply from California to Mexico.
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Executive Vice PresidentReiter Affiliated Companies Dec 2010 - Jul 2013Oxnard, California• Grew revenues by 50% and profitability by 40%+.• Led Mexico industry founding member of ANEBERRIES and first Vice President.• Expanded Farm Management Development program to U.S. operations, elevating talent performance to support growth.• Implemented comprehensive farm labor strategy to attract and retain through branding, employment resource centers, and wellness.• Established Clinica FreSalud (primary healthcare clinics to serve RACs farmworkers and families), achieving 95% patient satisfaction.
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Executive Vice President, Mexico OperationsBerrymex Jul 2005 - Dec 2010Jocotepec, Jalisco• Consolidated Baja California and Central Mexico operations into one business division with high growth capacity. - Reengineered Mexico management team, effectively growing footprint at a 30% CAGR. - Expanded winter berry offering, increasing sales by 480% and operating profits by 177%. - Implemented data-driven operations system, effectively achieving 50% productivity gains. - Incorporated 150+ growers to strategic investment supply business model.• Led establishment of a Fall / Winter / Spring berry patch (strawberries, raspberries, blackberries, blueberries) offering.• Pioneered new geographic areas within Mexico to optimize Driscoll genetics, increasing quality and sustained yields by over 50%.• Developed and implemented Farm Management Development program that trained next generation of leaders to drive expansion. -
Vice President, Central Mexico OperationsBerrymex Jul 2002 - Jun 2005Jocotepec, Jalisco, México• Developed winter berry program, increasing supply by 212%, productivity by 150%, and profitability by 327%.• Transformed operational model with clear KPIs, integrated planning capacity, and a redesigned strategic operating structure that positioned the company for greater organizational capacity. Drove a culture of ownership, empowerment, and teamwork.• Pioneered BerryMex expansion of winter berry production in Central Mexico, building strategic alliances with local community growers and wholly owned operations to effectively provide a winter berry offering to the U.S. market.• Transitioned the operation of ancillary services and logistics to Driscoll, providing a secure cold chain to the US border.
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Operaciones Agricolas Y Valor AgregadoBionova Jun 1996 - Jun 2002Culiacan, Sinaloa
Hector Lujan Valladolid Education Details
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Minor In Finance
Frequently Asked Questions about Hector Lujan Valladolid
What company does Hector Lujan Valladolid work for?
Hector Lujan Valladolid works for Hortifrut
What is Hector Lujan Valladolid's role at the current company?
Hector Lujan Valladolid's current role is Chief Executive Officer and Board Member, Expert in Global Market Expansion, Strategic Partnerships, Revenue Growth and Cross-Cultural Team Unification..
What schools did Hector Lujan Valladolid attend?
Hector Lujan Valladolid attended Instituto Tecnológico Y De Estudios Superiores De Monterrey.
Who are Hector Lujan Valladolid's colleagues?
Hector Lujan Valladolid's colleagues are Victor Alonso Vicente Tesen, Cecilia Naranjo, Carla Peña Henriquez, Dianne Valencia Diaz, Rodolfo Rivera Aguilar, Paulina Catalan, Álvaro Martín De Los Santos Piñero.
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Hector Lujan Valladolid
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