Hector Perez Email & Phone Number

Hoyo De Manzanares, Es

Spain

Madrid, Comunidad De Madrid, España

Madrid, Comunidad De Madrid, España

• Reporting to Ford of Europe CX Team and working cross-functionally with Marketing, Sales and Aftersales departments at Ford of Spain.• Responsible for the implementation of global CX initiatives into the Iberian market.• In charge at a market level of the implementation of a new CX initiative that seeks to transform the vehicle handover process into a memorable experience that builds a long lasting and emotional bond with the brand.• Capable of map customer journeys to discover, address and correct customer pain points for passenger cars and commercial vehicles.

Madrid Area, Spain

• Overall support of the FordPass roll-out in Ford of Spain• Single point of contact and FordPass Subject Matter Expert in Ford Spain• Local lead and coordination of all FordPass communication, externally, e.g. dealers and customers and internally, e.g. Ford of Spain employees• Follow-up on FordPass metrics and reportings• Working together with the local communication teams and agencies to ensure the "Go To Market" plan for customers is on track and robust• Help ensure FordPass work-streams are fully integrated into EU cycle plan

Madrid Y Alrededores, España

• Responsible for the planning, implementation and optimization of Ford Spain digital strategy. • Main contact person between advertising agency and Ford for the implementation of all communication activities within the digital environment. • Responsible for the maintenance and optimization of websites and social media of Ford within its digital ecosystem. • Digitalization project coordinator for Ford Spain Dealers Network, including, among others: Coordinated investment of Google Ads campaigns for the Dealers Network o Geo-located advertising project for the Dealers Network • Coordination between different teams in terms of digital communication (GTB, Ford IT, Digital Suppliers, among others)

Madrid Y Alrededores, España

Business Intelligence Area: • Follow-up analysis of the Dealers Network performance in Spain through the company's systems and information obtained by the Institute for Automotive Studies of Spain. • Daily update of the dealers network performance follow-up and improvement thereof, including supporting data and adjustment through sales history criteria and industry analysis. • Preparation of forecast reports of closing ratios, turning ratio, portfolio and industry evolution. Sales Department: • Responsible for the sales programs operative related to variable margins regarding new passenger cars sales. • Setting-up, proposal and communication of goals and incentives to the network. • Support in the preparation of follow-up reports on CVP (Customer View Point) results and the Customer and Prospect Quality Tool (showroom traffic). • Follow-up of dealership scoring by quality and customer satisfaction metrics. • Consolidation of relevant results for the payments and charges to the network, such as sales results, customer experience and satisfaction. • Coordination with area managers, sales managers and finance department for the preparation, control and approval of payments and charges to the Dealers Network. • Communication to the Network regarding each dealer’s performance status. • Design, update and maintenance of the company's Balanced Scorecard and Business Plan Review (a tool that consolidates the key metrics to support area managers when visiting the network).

Master Of Business Administration (M.B.A.), International Business

Licentiate Degree, Marketing

Business Administration And Management, General

Exchange Student for 6 months