My most critical responsibility is generating a high volume of qualified leads and connecting them with our financial advisors, ensuring our clients receive exceptional experiences in wealth management, savings, investment, retirement plans, insurance and more. Additionally, my role encompasses leading strategic planning, setting conditions to achieve sales targets, overseeing traditional and digital marketing campaigns, CRM, influencer marketing, public relations, internal content production, market research, regulatory relations, P&L control, endomarketing, internal events, IT management, strategic talent acquisition, among other duties.

As a regular activity, I provide consulting services in marketing, digital, events and BTL for different clients, including startups, agencies and small and medium businesses.

In the role of Marketing Director, I provided extensive strategic guidance in areas such as marketing plan, brand identity, campaign development, market research, competitive analysis, buyer personas, digital marketing SEO, SEM, social media management, website maintenance, blogs, UX writing, beta testing programs, as well as internal events.The PR deliverables: plan, crisis manual and media kit and more.

Led 3 million BTL activations and the successful execution of more than 3,000 events for over a 10-year period, as well as a wide array of marketing and digital services.Achieved a historical sales record of 5 million dollars in 2018.Key negotiations with clients, closing the most important tri-annual contracts that represented 45% of the sales and double-digit growth from 2015 to 2018.Managed a core team of 90 permanent staff members and 1,000 field collaborators nationwide.Winner of 50 Ibero-American Awards, FIP, Amapro and Wina.Designated as "Agency of the year 2017" by FIP.Listing in Merca 2.0 magazine's agency rankings:Events #5, below the line #14, advertising agency #31.Participated as a jury member for Effie Awards in 2017 and 2018.Achieved the certifications from Amap, Amapro and Intertek.

Achieved a ratio of 7 won projects out of every 10 bids, including a double-digit sales growth.Clients: Nestlé, Mead Johnson, Unilever, Liverpool, Pernod-Ricard, Diageo, Heineken, PepsiCo, Peñafiel, Jumex, Bayer, Merck, Sanofi, GSK, Johnson & Johnson, Telefónica, Scribe, Sener and more.

Led production average of 300 events and 300K BTL activations annually, achieving the gross margin on 90% of the projects.Produced different services such as events, launches, Guinness Records, creativity and design fee services, salesforce and rewards plans, big promos, stands, mobile units, internal marketing (endomarketing), etc., with an operational effectiveness of 99% in the projects.

Succeeded a sales quota of 120%.Managed various Listerine and Sanofi brand projects, including medical programs, university scholarships, in home-sampling, contact center services, among others.

Reached a sales growth: 20% in 2005 and 60% in 2006.Led a marketing plan for 90 business partners in Latin America, training and certifications.Official brand spokesperson and various PR activities.

Launched voice, data, contact center and unified communications products for SMB’s, government and large enterprises in Latin America.