Synlab is the world-wide leader in value-added laboratory tests and wellness. Based in Germany, Synlab acquired Laboratorio Médico Polanco in Mexico City, Querétaro and Toluca, and Laboratorios Ruiz in Puebla. It operates in other Mexican cities throuh partner laboratories.As Sales Regional Director, overlooking CDMX, Queretaro, Toluca and Puebla regions, we grow with current clients and develop new Corporate accounts. Increasing employees' wellbeing and productivity, Company profitability and reduction in employee turnover,

Leaders in professional services regarding Strategy planning, execution and management, as well as Corporate Governance and HR.Develop key accounts in diverse industries (i.e.: manufacturing, telecom, banking, distribution) presenting the firm's capabalities and integrating proposls adhoc to the prospect client needs. Maintain post-sale relationship fostering long-term win-win business relationship.

Accountable for planning and implementing the Sales Growth Strategy for the Region, in four sales channels: direct sales, distribution, retail and tele-sales. Answerable to the National Sales Director; leading a team of 35 employees.• Grew sales by 16% (profitability by 28%) in 2021, by increasing Client visits and fostering cross-selling among the company divisions which include: Chemicals, Food, Solvents, Castrol Lubricants, and Packaging materials.• Increased sales by 12% in 2022, through recovering key lost accounts and adding account executives.• Raised the opportunities pipeline to $5 million, in the Environmental Solutions Division (ESD) by assuring each of the Raw Materials clients received an ESD proposal, customized to their specific needs.• Decreased employee turnover within 18 months from 35% to 15%, by implementing retention plans and promoting from within, while supporting the Managers training and coaching for new employees.

Defined and implemented strategy for the Group (four companies) that trade Industrial consumables (coatings, lubricants, fluid oils, PPE, light weight steel profiles). With operations in Monterrey, CDMX, Guadalajara and Saltillo, I coordinated the Management Team (Sales, Logistics & Procurement, Administration, Human Resources), established variable compensation schemes and performance KPIs. Improved operational and financial indicators (sales margins, inventory, collectios). Increased team productivity. Motivated cultural change reinforcing accountability and empowerment.• Improved overall Operating Margin by 8.3% (2020 over 2019), increasing profitability for the Group.• Sustained sales at 94% levels vs. 2019, despite the economic downturn caused by COVID pandemic.• Reduced inventory by 27% between March and December of 2020 improving cash-flow.• Established and followed-up on KPIs, improving productivity during a 40% headcount decrease.• Promoted cultural change with focus on Accountability and Empowerment. Renewed Mission, Vision, Values.• Decreased lightweight steel profiles production cost with head-count efficiencies and scrap reductions.

Reactivated Sales, Client prospecting and business development in the Region. Promoted services within the IT eco-system to gain Corporate Accounts. Closed contracts with AAA accounts. Grew sales pipeline by 60% and proposal closing rate by 45%. Implemented management system within achieving productivity gains.

Develop Business with Multinational Accounts in the Region. Create and cultivates contacts at C-suite level. Together with clients, discover main needs and work with team to deliver high value consulting/training services. Implement management systems and best practices that transform the business, untaps the company potential and rip benefits on their bottom line. Assures that changes and improvements become sustainable over time.

Responsible for company threefold growth. Handle large corporate and government accounts. Incurred in new markets. Lead sales team, finance team and production team. Improved employee morale and retention, product development cycle, collections and product shipments. Presenter at safety and training congresses.

Apr/00-Dec/02 in Monterrey as Finance and HR Director in a start-up joint venture Grey Iron Foundry responsible for plant construction, satffing, union relations, safety, training and daily administrtive operations.Aug/94-Mar/99 in Mexico City as Business Development Manager supporting different Emerson Electric Divisions to grow markets, product offering, branding, new plants site selection and incorporations.

Planed and launched the Water Wells Division to add revenue growth to the business. Created business plan, imported product, hired personnel, and developed strategic accounts closing projects that positioned this division for success.