Hector Aguiar De Souza Email & Phone Number

Latam

Rj, Mg E Es

Direct report to the Sales VP, being responsible for managing a team of 7 direct managers and 25 employees.• Brazil's best results in Market Share among all regions, reaching 70pp of participation (Nielsen Retail Index).• Brazil's best results in Execution Standards, ensuring a complete leadership inside the stores.• Implementation of a Performance Culture and Competitive Mindset as a key to success.• Region with the highest number of promotions and recognitions in the country.• Huge Route to Market (RTC) review, developing strategic distributors, customers and white spaces areas. • Cash & Carry development plan, tripling sales and leveraging the customers experiences inside the stores.• Strong margin results through a consistent strategy focused on developing high profit products and investment assertively.• Team restructuring focused on meeting the business growth drivers and address talent development.• Test and learn model, leveraging projects and sales to new source of volumes (events, convenience stores and indirect On-trade).

São Paulo, Brazil

• Responsible for developing and implementing a successful Joint Business Plan, achieving the highest market share of all key accounts.• Customized Commercial strategies by store formats and regions, exceeding the Sell Out target foreseeing in JBP by more than 162%.• Price-Mix Review and strategy implementation, delivering 2.pp of additional GM above JBP target.• Shopper experience transformation through a huge Category Navigation project, expanding the category store space in three times.• Boost by 3 times the E-commerce results, developing high profit categories and increasing the effectiveness of commercial activities.

São Paulo

• Strong review and simplification of the commercial priorities and tools, improving the effectiveness of commercial investments by 40%. • Design and launch of an innovative Incentive and Relationship platform for distributors, achieving record levels of engagement (above market benchmarks) and leveraging the distribution and execution levels strongly.• S&OP Commercial interface reformulation, ensuring an effective collaboration model and increasing assertiveness to levels above 90%.• Sales Execution and Performance Culture implementation, including business scorecards and weekly trackings of sales, Distribution, ROS, Commercial Tools, Investments and activations; focused on capturing the main market opportunities.

São Paulo, São Paulo

• Undisputed leadership and dominance of the main Brazil Events, reaching record of growth and transforming the consumer’s experience. • 2 times increase in Portfolio Premiunization, leveraging the trade up for more profitable categories and customers margin growth.• Responsible for the first-time introduction of Spirits in Lollapalooza Festival, recruiting from beer consumers and consequently achieving an outstanding result.• New GTM business model focused on prospecting customers through distributors and expanding distribution large-scale by 200%.

Brazil

• Responsible for redefining the Modern Channel GTM strategy, considering future impacts of Cash & Carry and neighborhoods formats expansion and Hyper Stores retraction.• Successful Omni-channel campaigns and promotional strategies, transforming the shopper experience, recruiting new consumers and leveraging the digital transformation inside customers.• Successful implementation of Joint Business Plans (JBPs), ensuring synergy between the growth strategies from the company and the retailers and addressing short, medium and long-term opportunities to develop the market.• Cash & Carry shopper centric plan, developing customized solutions according to customers and small retailers needs, including packaging, promopacks, ready to shelves solutions, promotional calendar and category navigation inside stores.

São Paulo Area, Brazil

• Responsible for successful category strategies focused on recruiting new consumers and increase the average basket and ticket resulting in the highest market share gain in the last 3 years and reducing the major competitor participations by 50%.• Trade Marketing leader for significant Omnichannel plans and strategies, successful product launches, promotional campaigns, shopper experiences and category management solutions.• Implementation of a Performance Governance by ensuring that the strategy approved by the board was duly implemented across all levels of the commercial structure and supporting them with weekly scorecards, performance calls and market share deep dives.

São Paulo

São Paulo Area, Brazil

São Paulo Area, Brazil

Mba Em Gestão De Negócios E Varejo, Retail Management

Education record

Graduação, Marketing