Proactively working as part of GPCA’s marketing team that supports the region’s petrochemical and chemical industry across its three strategic pillars through advocacy, networking and thought leadership to become prime influencers in shaping the future of the global petrochemicals industry.

Overall in-charge of sales and marketing department, overseeing the day to day activities of various programs of Mad Science from Special Events, After School Enrichment Programs, Camps, Workshops, and Birthday Parties. Leading the team of professional educators with proven ability to create and execute high impact custom marketing plans, also constantly research other avenues to generate new business opportunities.• Responsible for preparing Marketing Plan and implementation of marketing strategies designed to maximize revenue and extend the range of sales opportunities and business growth• Developing proposals that speaks to the client's need, concerns, and objectives.• Conceptualizing and executing sales promotion schemes to increase brand visibility• Making sales calls and handling inquiries from potential customers• Planning marketing activities in conjunction with company’s growth plan and working out strategies to execute the plan• Conducting competitor analysis by keeping abreast of trends and competitor moves in the market.• Developing partnerships and relationships with third parties to meet strategic objectives• Constantly improving business development activities, marketing and online campaigns• Creating systems and procedures to ensure that the leads generated are optimally utilized

A dynamic team leader and creative solutions provider. Responsible for handling premium brands such as Dunlop Sport, Carlton, Slazenger, Ogio, and Honma sporting goods. Delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand through various partnership and events to maintain a competitive edge over its competitors. • Spearheaded the planning and developing of marketing strategies to expand product solutions and offerings to customers and various retail partners. Directly reporting with the VP and President of the company• Recognized for building strong brands using integrated marketing methodologies• Handled and supervised eight (8) marketing staff to ensure smooth operations and continuous work flow• In-charged of company’s overall marketing budget for execution of promotional activities including print, electronic media, trade show, point-of-purchase displays, and signage• Key contributor to strategic business planning with experience in leading, managing, and developing long-range growth plans• Managed and improved lead generation marketing campaigns and new product launches• Dynamic networker and relationship builder with proven ability to connect and establish key influential partnerships• Established brand identity for the websites, marketing and promotional materials, and social media sites. Maintain consistent corporate image at the same time throughout product lines, and events• Created enticing promos per brand that resulted to 20% increase in total sales

Gained almost 5 years of extensive experience in Marketing on my first job. Consistently promoted every year to new positions based on stellar performance (from being a Marketing Associate to Assistant Marketing Manager). Earned solid reputation for being enthusiastic, efficient, and hands-on. • Developed and implemented ATL and BTL marketing campaigns and strategies to achieve yearly targets, from creative brief through to analysis and recommendations.• Responsible for preparing annual Marketing Plan, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders• Spearheaded all planning activities from concept to execution for the following malls of Megaworld Corporation: Eastwood City, Newport Mall at Resorts World Manila, Venice Piazza at McKinley Hill, and Lucky Chinatown• Successfully built large effective themed events both local and international with record breaking traffic and reach for corporate partners and sponsors• Generated an average annual income of P60 million from third party bookings at Megaworld properties and recognized as one of the top-earner of the marketing team for three consecutive years• As acting property head for commercial properties, foot traffic has been increased to 30% every year through various events and activities that resulted to tenant sales satisfaction• Created and established community based program involving media, marketing, internet, and high-level event• Worked effectively with internal departments (leasing, mall management, sub-brands and guest services to ensure optimum business effectiveness and information is communicated around the business units – new store openings, launches, events, changes to procedures, staff newsletters)• Prepared budgets and contracts. Consolidated monthly income and expense report. Ensured timely release of payments to suppliers and other partners