Led the sales intelligence strategy for the Andes region a market of 420 Mio USD and 71K POC, creating strategies to drive top line growth through pricing, volume, and mix optimization.• Responsible for building the regional promotional plan (1Mio USD) using analytics tools.• Developed data-driven sales strategies, led the regional planning and followup of the annual plan based on those strategies, resulting in 10.4% NR/HL growth.• Foster close liaison between sales, supply chain, BEES marketplace, and marketing to secure the necessary resources to gain market share and achieve +0.3 pp growth in LAE.• Develop the OBPPC roadmap for commercial management to enhance the premium mix by +1.4pp.

Owned the promotional plan for the Andes region, ensuring incremental sales +21% 2021vs2019• Provide strategic guidance and support in developing the Malts category to achieve an +8.3% volume growth 2021vs 2019.• Worked collaboratively on projects and initiatives to launch the 1L bottle format for Aguila, Poker, and Pilsen. This packaging innovation drove 67% of the category's growth.

Contributed to the development and implementation of an ON channel recovery plan, including POS activations and compelling discount strategies.• Led the management of the 5 distributors in the region, ensuring optimal portfolio and inventory levels.• Played a key role in the team that implemented Salesforce, enabling sales teams to access real-time customer information.

• Secured event agreements in rural Santander regions, ensuring flawless brand experience execution.• Spearheaded logistics coordination for assembly, guaranteeing seamless brand presentation across the beer and non-alcoholic beverage portfolio.